Creative Extension
Encyclopedia
The http://www.kvkkannur.comKrishi Vigyan Kendra, Kannur
] under Kerala Agricultural University
near Taliparamba
has pioneered a new branch of agricultural extension
called “creative extension”.
. It calls for the involvement of people with histrionic talents. Creative Extension is the brainchild of Dr. K. Abdul Kareem, an agricultural extensionist of India
Art as a medium for extension is hardly a novel experiment. What makes the initiative of Krishi Vigyan Kendra Kannur
to disseminate agricultural information through entertainment different is that it seeks to preserve Kerala's vanishing folk song tradition in the agrarian culture.
In an attempt to preserve this rural song tradition, the KVK has brought out an audio cassette with 10 songs and an audio CD with 11 songs that draw on the folk songs that used to reverberate in the paddy fields in the State.
"We are losing our cultural heritage and our folk songs, which are the pulse of our rural culture," says K. Raghavan Master, veteran music director, in his introduction to the songs.
The KVK's objective is to popularise the songs among farmers in the region and to introduce the indigenous cultural legacy to the new generation.
The farmers' response to the songs vindicates the initiative. Collecting the traditional agrarian songs is a difficult task, but worth doing.
M.P. Giridharan, Associate Professor at Regional Agricultural Research Station at Pilikode in Kasaragod, has written the lyrics of two songs in the cassette and four songs in the CD.
The songs have been set to tune by former KVK employee and singer M.P. Jayasree, who along with M.A. Rajivkumar, has sung the songs.
production
, Japanese quail
, rabbit
) rearing
The KVK seeks to satisfy the farmers' entertainment needs in its communication for development. Information in the forms of songs and tele-cine-drama and their dissemination through cassettes and CDs will make an impact.
Kannur
Kannur , also known as Cannanore, is a city in Kannur district in the Indian state of Kerala. It is the administrative headquarters of the District of Kannur and 518km north of state capital Trivandrum. During British rule in India, Kannur was known by its old name Cannanore, which is still in...
] under Kerala Agricultural University
Kerala Agricultural University
Kerala Agricultural University is the primary and the principal instrumentality of the Kerala state in providing human resources, and skills and technology, required for the sustainable development of its agriculture, defined broadly encompassing all production activities based on land and water,...
near Taliparamba
Taliparamba
Taliparamba is a city and a municipality in Kannur district in the Indian state of Kerala and spread over an area of 43.05 km2. It stretches from the coastal area of Ramanthali to Nuchiyard and Vayathur villages, touching the Karnataka border.Taliparamba is a big town of 67,000 people...
has pioneered a new branch of agricultural extension
Agricultural extension
Agricultural extension was once known as the application of scientific research and new knowledge to agricultural practices through farmer education...
called “creative extension”.
What is Creative Extension
Creative Extension uses art forms for agricultural communicationCommunication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...
. It calls for the involvement of people with histrionic talents. Creative Extension is the brainchild of Dr. K. Abdul Kareem, an agricultural extensionist of India
Art as a medium for extension is hardly a novel experiment. What makes the initiative of Krishi Vigyan Kendra Kannur
Krishi Vigyan Kendra Kannur
- Brief history : is a front line agricultural extension center financed by the Indian Council of Agricultural Research . It became functional since 30-03-2004 in the premises of Pepper Research Station, Panniyur under Kerala Agricultural University...
to disseminate agricultural information through entertainment different is that it seeks to preserve Kerala's vanishing folk song tradition in the agrarian culture.
In an attempt to preserve this rural song tradition, the KVK has brought out an audio cassette with 10 songs and an audio CD with 11 songs that draw on the folk songs that used to reverberate in the paddy fields in the State.
Folk songs
The tunes of these songs have been used to tune the songs in the cassette entitled `Vayalkili-vol I.' and CD entitled, `Vayalkili-vol II.'"We are losing our cultural heritage and our folk songs, which are the pulse of our rural culture," says K. Raghavan Master, veteran music director, in his introduction to the songs.
The KVK's objective is to popularise the songs among farmers in the region and to introduce the indigenous cultural legacy to the new generation.
The farmers' response to the songs vindicates the initiative. Collecting the traditional agrarian songs is a difficult task, but worth doing.
M.P. Giridharan, Associate Professor at Regional Agricultural Research Station at Pilikode in Kasaragod, has written the lyrics of two songs in the cassette and four songs in the CD.
The songs have been set to tune by former KVK employee and singer M.P. Jayasree, who along with M.A. Rajivkumar, has sung the songs.
Mushroom songs (Koonpattukal)
As part of its Creative Extension series the Krishi Vigyan Kendra has conceived and produced an audio CD containing songs on MushroomMushroom
A mushroom is the fleshy, spore-bearing fruiting body of a fungus, typically produced above ground on soil or on its food source. The standard for the name "mushroom" is the cultivated white button mushroom, Agaricus bisporus; hence the word "mushroom" is most often applied to those fungi that...
production
Thenkili (songs on animal rearing)
As part of its Creative Extension series the Krishi Vigyan Kendra, Kannur has conceived and produced an audio CD containing songs on animal (cow, goatGoat
The domestic goat is a subspecies of goat domesticated from the wild goat of southwest Asia and Eastern Europe. The goat is a member of the Bovidae family and is closely related to the sheep as both are in the goat-antelope subfamily Caprinae. There are over three hundred distinct breeds of...
, Japanese quail
Japanese Quail
The Japanese Quail, also known as Coturnix Quail, Coturnix japonica, is a species of Old World Quail found in East Asia. They are a migratory species, breeding in Manchuria, southeastern Siberia, northern Japan, and the Korean Peninsula, and wintering in the south of Japan and southern China. They...
, rabbit
Rabbit
Rabbits are small mammals in the family Leporidae of the order Lagomorpha, found in several parts of the world...
) rearing
Video albums
As part of its Creative Extension series the Krishi Vigyan Kendra, Kannur has conceived and produced video CD containing songs and visual on scientific animal (goat, Japanese quail) rearingTele-cine-drama
The Kendra has also brought out a tele-cine-drama `Thengukalude Nilavili' to disseminate awareness about the importance of group action, ompact area group approach (CAGA) to solve problems like coconut mite. The central character in it is an aged coconut grower who treats coconut palms in his homestead as his children. Thanks to the intervention of an agricultural officer, who exhorts that the farmers should treat all coconut palms in the area as their children and not just the ones in individual homestead.The KVK seeks to satisfy the farmers' entertainment needs in its communication for development. Information in the forms of songs and tele-cine-drama and their dissemination through cassettes and CDs will make an impact.