Cristal Festival Europe
Encyclopedia
The Cristal Festival Europe is an international festival for professionals of the communication
, advertising & creative worlds. Previously known as Méribel Ad Festival, it is now held every year in December, in the ski resort of Crans-Montana
(Valais
, Swiss Alps
). In 2011, the event will take place from 7 to 11 December.
The objective of the Festival is to promote European advertising creativity and to showcase a variety of work from the creative industries
by means of a diverse range of competitions and through the sharing of knowledge. A distinctive feature: The Cristal Festival juries are made up of both agencies and advertisers.
Over 1000 people attend the festival every year coming for its debates, conferences, and workshops that are held about the latest topics, trends and developments in the industry, always led by keynote speakers.
Throughout the year, the Cristal Festival continues to provide networking and knowledge sharing through the Cristal Academies : National clubs (in France
,
Spain
, Russia
and the UK), built around a shared sector (Media, Production…), specific subject (Women) or hobby (Golf
).
, the Cristal Festival (formerly known as the Meribel Ad Festival, created in 2001) moved to Crans Montana in the Swiss Alps, in 2009. In this new ski resort
, the organization of the festival provides a more efficient service to the delegates (easier access, easier circulation inside the town, world-class conference center, leisure
activities, friendly times etc).
Due to this move, the festival found its slogan : "Take a breath of fresh air!”
Since 2004 the Festival has opened up to Europe
with an increasing number of participants and visitors. More than 1000 delegates attended the 2008 edition, with a large number of clients (160).
In 10 years, the Festival has become an important event for the communication world at the end of the year.
The ambition of the Festival is to promote European advertising creativity, and to showcase a variety of work from the industry by means of a diverse range of creative competitions and through the sharing of knowledge. The competitions in December close the creative year and announce the broad tendencies of the coming international Prizes.
The Cristal Lab, created since the beginning, is the moment to get an overview of the latest trends and developments in the industry, and is a meeting place for the European and international specialists. It consists of debates, Keynote speaker conferences and workshops. The Cristal Lab is also a place used for business and creative exchanges.
Throughout the year, the partners share their knowledge and experience with the organization of the Festival. In 2010 the Media Cristal Academy was created in France, and is being developed in other European countries.In 2011 there was the creation of the Production Cristal Academy. For the Cristal Festival, it’s a way to continue its expansion and offer all year round networking.
Here are some of the previous Presidents:
- 2010 : Mark Tutssel, Chief Creative Officer
– Leo Burnett Worldwide
- 2009 : David Jones, Global CEO – Havas
Worldwide
- 2007 : Howard Draft – Chairman & CEO - Draftfcb Worldwide
- 2006 : Kevin Roberts
- CEO - Saatchi & Saatchi
Worldwide
11 Prizes are awarded by several juries composed of advertising professionals and advertisers. Prizes are awarded to advertising agencies, producers and advertisers. They have to come from European countries.
Each of the following prizes includes a Cristal by product category, and a Grand Cristal, which does not take into account the category.
The Film and Radio Cristals.
In 2010 the Jury President of both prizes was Olivier Altmann, Chief Creative Officier at Publicis
Worldwide
The International Production Cristal.
In 2010 the President of the jury was James Covill, Executive Producer at Grey London
.
The Outdoor, Press and Print Craft Cristals.
In 2010 the Jury President was Paul Smith, Regional Creative Director
EAME at Ogilvy & Mather
The Media Cristal awards the success of a media strategy
.
In 2010, the Jury President was Mauricio Sabogal, Worldwide Managing Director at Initiative, and President at Mediabrands Latin America
The Integrated and Brand Content Cristals. In 2010, the jury president was Tom O’Keefe, Executive Creative Director at Draftfcb North America
The Consumer Marketing Cristal Prize involves different product categories, such as Client Loyalty
, Marketing Action to Premium Client, and Technologic Innovation.
In 2010, the jury president was Daniel Morel, Chairman & CEO at Wunderman
The Cyber Cristal rewards creativity in online campaigns. Indeed, this prize rewards 25 categories such as Home Page Customization or Viral Film.
In 2010, the Jury President was Fernanda Romano, Global Creative Director of Digital & Experiential at Euro RSCG
Each year, several people have been awarded by the Cristal of Honor during the latest festival such as Bryan Buckley
, director at Hungry Man USA, who is particularly known for creating Super Bowl
classics.
At the same time European Journalists are invited to the Festival in order to judge the most exciting and best marked ads according to them. This competition gives another viewpoint within the festival.
Cristal Rankings: At the closure of the festival a ranking is established to reward agencies that obtained the best results in the Cristal Festival competition.
Since 2001 numerous influent speakers have been invited to express themselves about current issues. They have come from very different companies such as Havas Media, Orange, Le Figaro
, AlloCiné
, Yahoo!
, Facebook
, Leo Burnett Worldwide
, Universal Music Group
, Cadbury
, Naked, Dailymotion
, GiacomettiPéron&Associés, Euro RSCG
, Saatchi & Saatchi
Switzerland …
In 2010, our participants had the opportunity to attend several conferences hold for instance by Axel Dauchez (General Manager, Deezer
), Olivier Altmann, (Chief Creative Officer, Publicis Worldwide), Florence Sarfati, (Acquisitions and Coproductions Manager, Canalplus.fr), Mark Tutssel, (Chief Creative Officer – Leo Burnett Worldwide
), Georges-Edouard Dias, (Senior Vice-President e-Business, L’Oréal), Jacques Séguela, (Executive Vice president and Chief Creative Officer, Havas
), Howard Draft (Executive Chairman, Draftfcb Worldwide)…
The MCA offers its members networking and meeting sessions all year long. These conferences take place during the Cristal Club or during the Cristal Festival. These conferences put forward the latest Media strategies and contribute in the promotion of the Media Business.
The membership allows members to have access to case studies and presentations which are focused on new challenges the Media Community is facing.
.
Even if women are more numerous in this industry than in others, they are not represented enough. The Women Cristal Academy has 3 main objectives: share experience and success stories between professionals to create a connected network, offer targeted conferences and identify young talented women in order to mentor them and help them enrich the Media industry.
Every year, members meet at the Cristal Festival in December and during 3 conferences/dinners organized during the year.
and networking which prevail during the Cristal Festival.
With this goal in mind, the Production Cristal Academy proposes to its members several meetings during the year and attend new conferences and discussions with the other actors of the advertising
and media industry.The membership enables several prviliges such as a free delegat pass for the Cristal festival or the possibility of sharing an experience with the most famous agencies’ TV producers as members of the Production Cristal Jury.
- Poster
Contest : The aim is to create the poster for the next edition.
- Young Directors Forum : A short film competition, where the 10 finalists are invited to the festival, and the winner is rewarded by a Short Film Cristal. Each year, the president of the jury is a famous director.
- Photographer & Illustrator
. Launched in 2011. The jury
selects 10 talents.
- Creatives & Soundtrack
Contest. Launched in 2011.
Communication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...
, advertising & creative worlds. Previously known as Méribel Ad Festival, it is now held every year in December, in the ski resort of Crans-Montana
Crans-Montana
Crans-Montana is a ski resort in western Switzerland, in the heart of the Swiss Alps in the canton of Valais. It is located on a plateau above Sierre at an elevation of about 1500 m above sea level, allowing good view over the Valais Alps and Weisshorn in particular...
(Valais
Valais
The Valais is one of the 26 cantons of Switzerland in the southwestern part of the country, around the valley of the Rhône from its headwaters to Lake Geneva, separating the Pennine Alps from the Bernese Alps. The canton is one of the drier parts of Switzerland in its central Rhône valley...
, Swiss Alps
Swiss Alps
The Swiss Alps are the portion of the Alps mountain range that lies within Switzerland. Because of their central position within the entire Alpine range, they are also known as the Central Alps....
). In 2011, the event will take place from 7 to 11 December.
The objective of the Festival is to promote European advertising creativity and to showcase a variety of work from the creative industries
Creative industries
The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information...
by means of a diverse range of competitions and through the sharing of knowledge. A distinctive feature: The Cristal Festival juries are made up of both agencies and advertisers.
Over 1000 people attend the festival every year coming for its debates, conferences, and workshops that are held about the latest topics, trends and developments in the industry, always led by keynote speakers.
Throughout the year, the Cristal Festival continues to provide networking and knowledge sharing through the Cristal Academies : National clubs (in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
,
Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
and the UK), built around a shared sector (Media, Production…), specific subject (Women) or hobby (Golf
Golf
Golf is a precision club and ball sport, in which competing players use many types of clubs to hit balls into a series of holes on a golf course using the fewest number of strokes....
).
History
Originally taking place in MéribelMéribel
Méribel is a ski resort in the Tarentaise Valley in the French Alps, situated near the town of Moutiers.Méribel refers to three neighbouring villages in the Les Allues commune of the Savoie département of France, near the town of Moûtiers , called Méribel Centre, Méribel-Mottaret and Méribel Village...
, the Cristal Festival (formerly known as the Meribel Ad Festival, created in 2001) moved to Crans Montana in the Swiss Alps, in 2009. In this new ski resort
Ski resort
A ski resort is a resort developed for skiing and other winter sports. In Europe a ski resort is a town or village in a ski area - a mountainous area, where there are ski trails and supporting services such as hotels and other accommodation, restaurants, equipment rental and a ski lift system...
, the organization of the festival provides a more efficient service to the delegates (easier access, easier circulation inside the town, world-class conference center, leisure
Leisure
Leisure, or free time, is time spent away from business, work, and domestic chores. It is also the periods of time before or after necessary activities such as eating, sleeping and, where it is compulsory, education....
activities, friendly times etc).
Due to this move, the festival found its slogan : "Take a breath of fresh air!”
Since 2004 the Festival has opened up to Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
with an increasing number of participants and visitors. More than 1000 delegates attended the 2008 edition, with a large number of clients (160).
In 10 years, the Festival has become an important event for the communication world at the end of the year.
The ambition of the Festival is to promote European advertising creativity, and to showcase a variety of work from the industry by means of a diverse range of creative competitions and through the sharing of knowledge. The competitions in December close the creative year and announce the broad tendencies of the coming international Prizes.
The Cristal Lab, created since the beginning, is the moment to get an overview of the latest trends and developments in the industry, and is a meeting place for the European and international specialists. It consists of debates, Keynote speaker conferences and workshops. The Cristal Lab is also a place used for business and creative exchanges.
Throughout the year, the partners share their knowledge and experience with the organization of the Festival. In 2010 the Media Cristal Academy was created in France, and is being developed in other European countries.In 2011 there was the creation of the Production Cristal Academy. For the Cristal Festival, it’s a way to continue its expansion and offer all year round networking.
Awards
The Cristal Festival is a 5-day competition where creativity of the advertising world is rewarded & highlighted. A President of the Festival is appointed every year.Here are some of the previous Presidents:
- 2010 : Mark Tutssel, Chief Creative Officer
Chief creative officer
A chief creative officer is the highest ranking position of the creative team within a company. This position is responsible for the overall look and feel of all materials, media, and branding associated with the organization...
– Leo Burnett Worldwide
Leo Burnett Worldwide
Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett. The company was opened in Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G....
- 2009 : David Jones, Global CEO – Havas
Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
Worldwide
- 2007 : Howard Draft – Chairman & CEO - Draftfcb Worldwide
- 2006 : Kevin Roberts
Kevin Roberts
Kevin John Roberts has been the Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi since 1997. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts.-Early life and career...
- CEO - Saatchi & Saatchi
Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the London...
Worldwide
11 Prizes are awarded by several juries composed of advertising professionals and advertisers. Prizes are awarded to advertising agencies, producers and advertisers. They have to come from European countries.
Each of the following prizes includes a Cristal by product category, and a Grand Cristal, which does not take into account the category.
The Film and Radio Cristals.
In 2010 the Jury President of both prizes was Olivier Altmann, Chief Creative Officier at Publicis
Publicis
Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...
Worldwide
The International Production Cristal.
In 2010 the President of the jury was James Covill, Executive Producer at Grey London
Grey London
Grey London is one of the UK's largest communications agencies with clients including Samsung, P&G, GlaxoSmithKline, Allianz, the British Heart Foundation, Ryvita, Dairy Crest and Toshiba...
.
The Outdoor, Press and Print Craft Cristals.
In 2010 the Jury President was Paul Smith, Regional Creative Director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
EAME at Ogilvy & Mather
Ogilvy & Mather
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
The Media Cristal awards the success of a media strategy
Media strategy
Media strategy, as used in the advertising or content delivery industries, is concerned with how messages will be delivered to consumers or niche markets...
.
In 2010, the Jury President was Mauricio Sabogal, Worldwide Managing Director at Initiative, and President at Mediabrands Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
The Integrated and Brand Content Cristals. In 2010, the jury president was Tom O’Keefe, Executive Creative Director at Draftfcb North America
The Consumer Marketing Cristal Prize involves different product categories, such as Client Loyalty
Loyalty
Loyalty is faithfulness or a devotion to a person, country, group, or cause There are many aspects to...
, Marketing Action to Premium Client, and Technologic Innovation.
In 2010, the jury president was Daniel Morel, Chairman & CEO at Wunderman
Wunderman
Wunderman is a network of advertising, marketing and consulting companies with offices in 55 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP Group .- History :...
The Cyber Cristal rewards creativity in online campaigns. Indeed, this prize rewards 25 categories such as Home Page Customization or Viral Film.
In 2010, the Jury President was Fernanda Romano, Global Creative Director of Digital & Experiential at Euro RSCG
Euro RSCG
Euro RSCG Worldwide is one of the largest integrated marketing communications agencies in the world, made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. Euro RSCG provides advertising, marketing services, corporate...
Each year, several people have been awarded by the Cristal of Honor during the latest festival such as Bryan Buckley
Bryan Buckley
Bryan Buckley is an American film and commercial director and screenwriter.- Films :* The Wake-Up Caller : director, writer* Krug : director, writer...
, director at Hungry Man USA, who is particularly known for creating Super Bowl
Super Bowl
The Super Bowl is the championship game of the National Football League , the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather...
classics.
At the same time European Journalists are invited to the Festival in order to judge the most exciting and best marked ads according to them. This competition gives another viewpoint within the festival.
Cristal Rankings: At the closure of the festival a ranking is established to reward agencies that obtained the best results in the Cristal Festival competition.
Speakers
The Festival gives a critical place to exchanges and networking during the Cristal Lab. This is the moment to get a good overview of the latest trends and developments in the industry, and is a meeting place for the biggest European and international specialists through prestigious debates, Magister Conferences and workshops.Since 2001 numerous influent speakers have been invited to express themselves about current issues. They have come from very different companies such as Havas Media, Orange, Le Figaro
Le Figaro
Le Figaro is a French daily newspaper founded in 1826 and published in Paris. It is one of three French newspapers of record, with Le Monde and Libération, and is the oldest newspaper in France. It is also the second-largest national newspaper in France after Le Parisien and before Le Monde, but...
, AlloCiné
AlloCiné
AlloCiné is a service organization providing information on the programs of french cinema, especially centering on novelties' promotion with DVD information. The enterprise is founded as telephonic communicator, then diversified as internet portal site, which offers sufficient information by fast...
, Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, Leo Burnett Worldwide
Leo Burnett Worldwide
Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett. The company was opened in Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G....
, Universal Music Group
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...
, Cadbury
Cadbury
-Businesses:*Cadbury Adams, the company's North American subsidiary*Cadbury Ireland, the company's Irish subsidiary*Cadbury UK, the company's UK subsidiary*Cadbury India, the company's Indian subsidiary*Cadbury New Zealand, the company's New Zealand subsidiary...
, Naked, Dailymotion
Dailymotion
Dailymotion is a video sharing service website, headquartered in the 18th arrondissement, Paris, France. According to Comscore, Dailymotion is the second largest video site in the world after YouTube....
, GiacomettiPéron&Associés, Euro RSCG
Euro RSCG
Euro RSCG Worldwide is one of the largest integrated marketing communications agencies in the world, made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. Euro RSCG provides advertising, marketing services, corporate...
, Saatchi & Saatchi
Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the London...
Switzerland …
In 2010, our participants had the opportunity to attend several conferences hold for instance by Axel Dauchez (General Manager, Deezer
Deezer
Deezer is a free music streaming service based in Paris, France. Deezer was launched on August 24, 2007. Deezer has negotiated rights to make 165,000 songs available for streaming legally via an agreement with Sony, as well as some of Universal's catalog...
), Olivier Altmann, (Chief Creative Officer, Publicis Worldwide), Florence Sarfati, (Acquisitions and Coproductions Manager, Canalplus.fr), Mark Tutssel, (Chief Creative Officer – Leo Burnett Worldwide
Leo Burnett Worldwide
Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett. The company was opened in Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G....
), Georges-Edouard Dias, (Senior Vice-President e-Business, L’Oréal), Jacques Séguela, (Executive Vice president and Chief Creative Officer, Havas
Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
), Howard Draft (Executive Chairman, Draftfcb Worldwide)…
Media Cristal Academy
The Media Cristal Academy has been created to gather the Media community; sales and content management agencies, media agencies and clients. Its goal is to work on specific issues of the Media Business.The MCA offers its members networking and meeting sessions all year long. These conferences take place during the Cristal Club or during the Cristal Festival. These conferences put forward the latest Media strategies and contribute in the promotion of the Media Business.
The membership allows members to have access to case studies and presentations which are focused on new challenges the Media Community is facing.
Women Cristal Academy
The Women Cristal Academy is the first network of women, managers or young talent, from the marketing, communications, media industries. It has been created on the initiative of Ariel Steinmann, who has great experience in marketing and communication and consultingConsultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...
.
Even if women are more numerous in this industry than in others, they are not represented enough. The Women Cristal Academy has 3 main objectives: share experience and success stories between professionals to create a connected network, offer targeted conferences and identify young talented women in order to mentor them and help them enrich the Media industry.
Every year, members meet at the Cristal Festival in December and during 3 conferences/dinners organized during the year.
Production Cristal Academy
The Production Cristal Academy enables to extend the exchange of mind, of innovationInnovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
and networking which prevail during the Cristal Festival.
With this goal in mind, the Production Cristal Academy proposes to its members several meetings during the year and attend new conferences and discussions with the other actors of the advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
and media industry.The membership enables several prviliges such as a free delegat pass for the Cristal festival or the possibility of sharing an experience with the most famous agencies’ TV producers as members of the Production Cristal Jury.
Young Talents
Since its creation, the Cristal Festival Europe has also created competitions for the Young Talents. They are free and open to all European young talents.- Poster
Poster
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...
Contest : The aim is to create the poster for the next edition.
- Young Directors Forum : A short film competition, where the 10 finalists are invited to the festival, and the winner is rewarded by a Short Film Cristal. Each year, the president of the jury is a famous director.
- Photographer & Illustrator
Illustrator
An Illustrator is a narrative artist who specializes in enhancing writing by providing a visual representation that corresponds to the content of the associated text...
. Launched in 2011. The jury
Jury
A jury is a sworn body of people convened to render an impartial verdict officially submitted to them by a court, or to set a penalty or judgment. Modern juries tend to be found in courts to ascertain the guilt, or lack thereof, in a crime. In Anglophone jurisdictions, the verdict may be guilty,...
selects 10 talents.
- Creatives & Soundtrack
Soundtrack
A soundtrack can be recorded music accompanying and synchronized to the images of a motion picture, book, television program or video game; a commercially released soundtrack album of music as featured in the soundtrack of a film or TV show; or the physical area of a film that contains the...
Contest. Launched in 2011.
See also
- AdvertisingAdvertisingAdvertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
- Branded contentBranded contentBranded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content,...
- CoolhuntingCoolhuntingCoolhunting is a term coined in the early 1990s referring to a new breed of marketing professionals, called coolhunters. It is their job to make observations and predictions in changes of new or existing cultural trends...
- Communication designCommunication designCommunication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people...
- Performance-based advertisingPerformance-based advertisingWith performance-based advertising, the advertiser pays only for measurable results.With other forms of advertising they pay regardless of results....
- Public relationsPublic relationsPublic relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
- Virtual advertisingVirtual advertisingVirtual Advertising is the use of digital technology to insert virtual advertising images into a live or pre-recorded television show, often in Sports events....
- Viral marketingViral marketingViral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...