Cruncheroos is a whole grain

Whole grain

Whole grains are cereal grains that contain cereal germ, endosperm, and bran, in contrast to refined grains, which retain only the endosperm. Whole grains can generally be sprouted while refined grains generally will not sprout. Whole-meal products are made by grinding whole grains in order to make...

 oat

Oat

The common oat is a species of cereal grain grown for its seed, which is known by the same name . While oats are suitable for human consumption as oatmeal and rolled oats, one of the most common uses is as livestock feed...

 breakfast cereal

Breakfast cereal

A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...

 manufactured by Kellogg's, originally available in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 in two flavours, apple

Apple

The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family . It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apple grow on small, deciduous trees that blossom in the spring...

 and cinnamon

Cinnamon

Cinnamon is a spice obtained from the inner bark of several trees from the genus Cinnamomum that is used in both sweet and savoury foods...

 or honey

Honey

Honey is a sweet food made by bees using nectar from flowers. The variety produced by honey bees is the one most commonly referred to and is the type of honey collected by beekeepers and consumed by humans...

 and almond

Almond

The almond , is a species of tree native to the Middle East and South Asia. Almond is also the name of the edible and widely cultivated seed of this tree...

s. As the name states, the cereal was crunchy and O-shaped.

The cereal was created in the early 1990s and featured a mascot

Mascot

The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...

 named "Crunchosaurus Rex", an anthropomorphic purple

Purple

Purple is a range of hues of color occurring between red and blue, and is classified as a secondary color as the colors are required to create the shade....

 dinosaur

Dinosaur

Dinosaurs are a diverse group of animals of the clade and superorder Dinosauria. They were the dominant terrestrial vertebrates for over 160 million years, from the late Triassic period until the end of the Cretaceous , when the Cretaceous–Paleogene extinction event led to the extinction of...

 who, in television advertisement

Television advertisement

A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

s would always use stealth and cunning to steal the cereal from another character who is consuming it, such as a hungry museum guard working late at night. Kellogg's discontinued the cereal from the retail market by the late 1990s, possibly due to its similarity to Apple Jacks

Apple Jacks

Apple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by William Thilly, now a professor at MIT. In 1971 the name "Apple Jacks" was put into action by advertisers...

, Apple Cinnamon Cheerios and Honey Nut Cheerios

Honey Nut Cheerios

Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979 by the General Mills cereal company. This is the second variation from Original Cheerios, it is sweeter than the original, with a honey and almond flavor...

which were already popular. However, a plain version, much less sweet than the original, is still marketed to the food service industry, without the Crunchosaurus Rex mascot.

External links

• Cruncheroos on Kellogg's food service oriented website, www.kelloggsfoodawayfromhome.com.