is a Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese company that operates Tsutaya, a nationwide chain of rental shop

Rental shop

A rental shop, also known as a video library, is a business that allows a consumer to temporarily obtain a reusable good or product for a specified period of time in exchange for payment, a process known as renting...

s and bookstores. The company is headquartered in Ebisu, Tokyo

Ebisu, Tokyo

is a neighborhood in Shibuya, Tokyo, Japan. Conveniently near Roppongi and central Shibuya, Ebisu is easily accessed by the JR Yamanote and Hibiya lines via Ebisu Station...

. The stock of the company is listed in the first section of the Tokyo Stock Exchange

Tokyo Stock Exchange

The , called or TSE for short, is located in Tokyo, Japan and is the third largest stock exchange in the world by aggregate market capitalization of its listed companies...

 .

As of May 2010, the company and its franchisees operate 1,394 Tsutaya rental shops in Japan.

The T Card, membership card of Tsutaya, works as a platform for cross-industry loyalty program

Loyalty program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....

. As of May 2010, more than 35 million holders of the card earn "T Points" at FamilyMart

FamilyMart

is a convenience store franchise chain first opened in Japan on September 1, 1981. FamilyMart is Japan's third largest convenience store chain, behind 7-Eleven and Lawson, and the largest chain store in South Korea. FamilyMart is owned and overseen by FamilyMart Company, Limited...

, Book Off

Book Off

is Japan's largest chain of used bookstores. Founded in August 1991, the company has had explosive success, expanding to 866 stores throughout Japan and eight overseas locations . In addition to books, its chains also sell manga, CDs, DVDs and video games...

, Lotteria

Lotteria

Lotteria is a chain of fast-food restaurants similar to McDonald's headquartered in Japan, and now with branches in South Korea, China, Taiwan, and Vietnam. It takes its name from its parent company, Lotte. Lotteria opened its first shop in Nihonbashi, Tokyo, Japan in September 1972.-History:The...

, and so forth as well as Tsutaya shops.