DNA (newspaper)
Overview
 
Daily News and Analysis (DNA) is an Indian Broadsheet published in the English language from Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

, Ahmedabad
Ahmedabad
Ahmedabad also known as Karnavati is the largest city in Gujarat, India. It is the former capital of Gujarat and is also the judicial capital of Gujarat as the Gujarat High Court has its seat in Ahmedabad...

, Pune
Pune
Pune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ...

, Jaipur
Jaipur
Jaipur , also popularly known as the Pink City, is the capital and largest city of the Indian state of Rajasthan. Founded on 18 November 1727 by Maharaja Sawai Jai Singh II, the ruler of Amber, the city today has a population of more than 3.1 million....

, Bangalore
Bangalore
Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...

 and Indore
Indore
Indore is one of the major city in India, the largest city and commercial center of the state of Madhya Pradesh in central India. Indore is located 190 km west of the state capital Bhopal. According to the 2011 Indian census, Indore city has a population of 1,960,631...

 in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. It was Launched in July 2005, targeted at a young readership.

DNA is owned and managed by Diligent Media Corporation, a joint venture between the D B Corp Ltd. (Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar is an Indian Hindi-language daily newspaper published by D B Corp Ltd.. It was started in year 1958 from Bhopal, the capital city of Madhya Pradesh...

) and Essel Group
Essel Group
Essel Group is a media conglomerate company headed by Subhash Chandra based in Mumbai, Maharashtra .The companies under the group are:*Media** Zee Entertainment Enterprises** Zee News** DNA *Technology** Dish TV...

.
A high-profile advertisement campaign with the tagline "Speak up, it’s in your DNA" preceded the birth of Daily News and Analysis in 2005, The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.

In an announcement on the front page of DNA on February 1, 2010, Aditya Sinha, Editor-in-Chief, DNA, stated that DNA will drop it's edit page from the newspaper, hence making a benchmark in the newspaper's history.
 
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