Dallmayr
Encyclopedia
Delicatessen
Delicatessen is a term meaning "delicacies" or "fine foods". The word entered English via German,with the old German spelling , plural of Delikatesse "delicacy", ultimately from Latin delicatus....
food store in Munich
Munich
Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, dating back to the 17th century. Its reputation is comparable to Fauchon
Fauchon
Fauchon is a French gourmet food company that was founded in 1886 by Auguste Fauchon. The company is based in Paris, France and operates retail outlets. Fauchon currently produces tea, chocolate, biscuits and sweets among other products.- History :...
in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, Fortnum & Mason
Fortnum & Mason
Fortnum & Mason, often shortened to just "Fortnum's" is a department store, situated in central London, with two other branches in Japan. Its headquarters is located at 181 Piccadilly, where it was established in 1707 by William Fortnum and Hugh Mason...
in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, or Meiji-ya in Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
. About 2.5 million people visit the main store every year. Besides luxury food, Dallmayr also sells a luxury brand of coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
, includes a restaurant, a party service, and other food related services. The revenue of 2004 was 455 million euro with about 2,500 employees. The main competitor in Munich is Feinkost Käfer.
Current Store
The main store, completed in 1950 with a neo classicNeoclassicism
Neoclassicism is the name given to Western movements in the decorative and visual arts, literature, theatre, music, and architecture that draw inspiration from the "classical" art and culture of Ancient Greece or Ancient Rome...
facade, is located in the Dienerstrasse in Munich between the Marienplatz
Marienplatz
Marienplatz is a central square in the city center of Munich, Germany. It has been the city's main square since 1158.-Architecture:...
and the Odeonsplatz
Odeonsplatz
Odeonsplatz is a large square in central Munich which was named after the former concert hall Odeon.-Architecture:In 1791 the medieval city wall was demolished and plans for a square at the point of the Schwabing Gate could be realized with the erection of the Brienner Straße in 1816. The...
. About 2.5 million people visit the main store every year, including VIPs and tourists. (Other sources state 1.3 million people per year, which in any case are still more than Neuschwanstein with 1.1 Million). The list of regular customers includes Queen Sirikit Rajini of Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
. Besides the first-rate food, the store is also known for its indoor fountain, stocked with live crayfish
Crayfish
Crayfish, crawfish, or crawdads – members of the superfamilies Astacoidea and Parastacoidea – are freshwater crustaceans resembling small lobsters, to which they are related...
. Different from a supermarket, there is no central cashier, rather the products are always purchased in the individual departments. The building is known Germany-wide due to the Dallmayr television advertising, prominently featuring the building since 1980, including the staff in blue blouse
Blouse
A blouse is a loose-fitting upper garment that was formerly worn by workmen, peasants, artists, women and children. It is typically gathered at the waist so that it hangs loosely over the wearer's body. Today, the word most commonly refers to a woman's shirt but can also refer to a man's shirt if...
s and white apron
Apron
An apron is an outer protective garment that covers primarily the front of the body. It may be worn for hygienic reasons as well as in order to protect clothes from wear and tear. The apron is commonly part of the uniform of several work categories, including waitresses, nurses, and domestic...
s and the historic porcelain vessels. Having a TV spot run three times per day costs the company about 20 million euro per year. Currently, a staff of about 300 is employed in the main store.
On June 29, 2003, Dallmayr opened its first branch store in terminal 2 at the Munich International Airport
Munich International Airport
Munich Airport , is located northeast of Munich, Germany, and is a hub for Lufthansa and Star Alliance partner airlines. It lies nearby the old city of Freising and is named in memory of politician Franz Josef Strauss...
, a combination of shop and cafe-bistro-bar for 160 people.
History
Chandler
A chandler was the head of the chandlery in medieval households, responsible for wax, candles, and soap.Chandler may also refer to:- People :* Chandler , the surname of various people...
Christian Reitter. The store was established in the current location in the Dienerstrasse between 1671 and 1700. The exact date is not known, a surviving document dates from his death in 1700. After his death his two daughters inherited the store and the chandler guild membership. The name Dallmayr comes with a new owner in 1870, Alois Dallmayr, a merchant from Wolnzach in Bavaria
Bavaria
Bavaria, formally the Free State of Bavaria is a state of Germany, located in the southeast of Germany. With an area of , it is the largest state by area, forming almost 20% of the total land area of Germany...
. Alois Dallmayr did not have any heir and therefore in 1895 sold the store to Anton Randlkofer, who died only two years later.
His widow
Widow
A widow is a woman whose spouse has died, while a widower is a man whose spouse has died. The state of having lost one's spouse to death is termed widowhood or occasionally viduity. The adjective form is widowed...
Therese Randlkofer took over the store. While a female top executive was very rare during these times, she managed the business very successfully, and significantly improved the reputation of the store. She was also very skilled in leveraging social contacts for her business, and exchanged recipes with the cooks of the Bavarian court. Around 1900 the store was one of the top food stores in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, and its customers included 15 royal and noble households in Europe, including the last German Emperor
Emperor
An emperor is a monarch, usually the sovereign ruler of an empire or another type of imperial realm. Empress, the female equivalent, may indicate an emperor's wife or a woman who rules in her own right...
Wilhelm II of Germany. (One of these 15 was already a customer during the times of Alois Dallmayr, the other 14 became customers during the management of Therese Randlkofer. The numbers also vary slightly with different sources). The store was also awarded the title of Königlich Bayerischer Hoflieferant (Purveyor to the Royal Bavarian Court), and made daily deliveries for Prince Luitpold of Bavaria
Luitpold, Prince Regent of Bavaria
Luitpold, Prince Regent of Bavaria , was the de facto ruler of Bavaria from 1886 to 1912, due to the incapacity of his nephews, King Ludwig II and King Otto.-Early life:...
. The store was also the first store to import banana
Banana
Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red....
s from the Canary Islands
Canary Islands
The Canary Islands , also known as the Canaries , is a Spanish archipelago located just off the northwest coast of mainland Africa, 100 km west of the border between Morocco and the Western Sahara. The Canaries are a Spanish autonomous community and an outermost region of the European Union...
to Germany, and also offered mango
Mango
The mango is a fleshy stone fruit belonging to the genus Mangifera, consisting of numerous tropical fruiting trees in the flowering plant family Anacardiaceae. The mango is native to India from where it spread all over the world. It is also the most cultivated fruit of the tropical world. While...
s, plum
Plum
A plum or gage is a stone fruit tree in the genus Prunus, subgenus Prunus. The subgenus is distinguished from other subgenera in the shoots having a terminal bud and solitary side buds , the flowers in groups of one to five together on short stems, and the fruit having a groove running down one...
s from China, and lychee
Lychee
The lychee is the sole member of the genus Litchi in the soapberry family, Sapindaceae. It is a tropical and subtropical fruit tree native to Southern China and Southeast Asia, and now cultivated in many parts of the world...
s during a time when most people had never even heard of bananas. Therese Randlkofer introduced many innovations. For example she used otherwise unsellable corners of larger bacon
Bacon
Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...
pieces for salads on a salad bar, hence opening the first cold buffet. The store was also the talk of the town for its modern illuminated advertising. Therese Randlkofer purchased an estate in 1906, the Goldachhof near Ismaning
Ismaning
Ismaning is a municipality in Bavaria, Germany, located near Munich. In 2006 it had 14,638 inhabitants. Near Ismaning there is a large broadcasting facility called Transmitter Ismaning....
to provide supplies for the store. By 1912 the store had more than 70 employees.
In 1930, due to the depression after the Wall Street Crash of 1929
Wall Street Crash of 1929
The Wall Street Crash of 1929 , also known as the Great Crash, and the Stock Market Crash of 1929, was the most devastating stock market crash in the history of the United States, taking into consideration the full extent and duration of its fallout...
, Dallmayr also encountered difficult times, as especially the purchase of luxury products decreases in a depression. To protect against a downturn, Dallmayr expanded its product portfolio in 1931 to include a new product line, coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
. By 1933, a full fledged coffee department including electric roasting
Coffee roasting
Roasting coffee transforms the chemical and physical properties of green coffee beans into roasted coffee products. The roasting process is what produces the characteristic flavor of coffee by causing the green coffee beans to expand and to change in color, taste, smell, and density...
has been established by a 19 year old coffee Expert Konrad Werner Wille from Bremen.
During the devastation of World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, the main store was completely burned down to the ground in 1940. The coffee division also encountered difficulties, as coffee was only available on the black market. The current owner Paul Randlkofer, grandson of Anton and Therese Randlkofer, and his coffee expert Konrad Werner Wille start rebuilding, partially financed by the sale of the Goldachhof near Ismaning. By 1950 a new store was completed according to the historic plans including the facade
Facade
A facade or façade is generally one exterior side of a building, usually, but not always, the front. The word comes from the French language, literally meaning "frontage" or "face"....
. They also expand the business further by including a vending machine
Vending machine
A vending machine is a machine which dispenses items such as snacks, beverages, alcohol, cigarettes, lottery tickets, consumer products and even gold and gems to customers automatically, after the customer inserts currency or credit into the machine....
service around 1960, initially in cooperation with BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
. During this time, Konrad Werner Wille also developed a new brand of coffee, Dallmayr Prodomo, which became a big success and is still available today. After the death of Konrad Werner Wille in 1977, his son Wolfgang Wille and Georg Randlkofer took over the management of the business. In 1984 Nestle
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
purchased a 50% ownership of the coffee division to establish a foothold in the German coffee market. In 1985, the coffee division is established as a separate company under Wolfgang Wille, the Alois Dallmayr Kaffee oHG. In August 2003 Nestle reduced its share of the Alois Dallmayr Kaffee oHG to 25%. Today Dallmayr is a premium brand name in Germany. As there is no Bavarian Court anymore, the company markets itself as Ehemaliger Königlich Bayerischer Hoflieferant (Former Purveyor to the Royal Bavarian Court).
Ownership structure
The Alois Dallmayr KG is despite its size still a family business.The owners are Wolfgang Wille (born ca. 1940 or 1941), married to Marianne Wille since 1971, and Georg Randlkofer (born 1948). Their children are also preparing for future management roles. Wolfgang Willes second daughter Julia Dengler (born ca. 1974, with a degree in business economy) is in charge of the international sales division. Her husband Johannes Dengler is the national sales manager. Willes first daughter Ellen Ruthrof (born ca. 1972, has a degree in business economy) is together with Julia in charge of advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
. Only the youngest daughter of Wolfgang Wille Simone (born ca. 1980) does not work in the family business and works as a journalist in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
. The family owns a weekend retreat in Kufstein
Kufstein
Kufstein is a city in Tyrol, Austria, located along the river Inn, in the lower Inn valley, near the border with Bavaria, Germany, and is the site of a post World War II French sector United Nations Relief and Rehabilitation Administration Displaced Persons camp.Kufstein is the second largest city...
.
The shareholders of the Alois Dallmayr Kaffee oHG are the Alois Dallmayr KG with 75% and Nestlé Deutschland AG with 25%. The CEO is Wolfgang Wille.
Delicatessen
Dallmayr was a food store, and the luxury food division is the oldest branch of Dallmayr. This includes confectioneryConfectionery
Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...
, tea
Tea
Tea is an aromatic beverage prepared by adding cured leaves of the Camellia sinensis plant to hot water. The term also refers to the plant itself. After water, tea is the most widely consumed beverage in the world...
, honey
Honey
Honey is a sweet food made by bees using nectar from flowers. The variety produced by honey bees is the one most commonly referred to and is the type of honey collected by beekeepers and consumed by humans...
, jelly
Fruit preserves
Fruit preserves are preparations of fruits and sugar, often canned or sealed for long-term storage. The preparation of fruit preserves today often involves adding commercial or natural pectin as a gelling agent, although sugar or honey may be used, as well. Prior to World War II, fruit preserve...
, chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
, meat
Meat
Meat is animal flesh that is used as food. Most often, this means the skeletal muscle and associated fat and other tissues, but it may also describe other edible tissues such as organs and offal...
, sausage
Sausage
A sausage is a food usually made from ground meat , mixed with salt, herbs, and other spices, although vegetarian sausages are available. The word sausage is derived from Old French saussiche, from the Latin word salsus, meaning salted.Typically, a sausage is formed in a casing traditionally made...
, chicken
Chicken
The chicken is a domesticated fowl, a subspecies of the Red Junglefowl. As one of the most common and widespread domestic animals, and with a population of more than 24 billion in 2003, there are more chickens in the world than any other species of bird...
, fish
Fish
Fish are a paraphyletic group of organisms that consist of all gill-bearing aquatic vertebrate animals that lack limbs with digits. Included in this definition are the living hagfish, lampreys, and cartilaginous and bony fish, as well as various extinct related groups...
, caviar
Caviar
Caviar, sometimes called black caviar, is a luxury delicacy, consisting of processed, salted, non-fertilized sturgeon roe. The roe can be "fresh" or pasteurized, the latter having much less culinary and economic value....
, pasta
Pasta
Pasta is a staple food of traditional Italian cuisine, now of worldwide renown. It takes the form of unleavened dough, made in Italy, mostly of durum wheat , water and sometimes eggs. Pasta comes in a variety of different shapes that serve for both decoration and to act as a carrier for the...
, bread
Bread
Bread is a staple food prepared by cooking a dough of flour and water and often additional ingredients. Doughs are usually baked, but in some cuisines breads are steamed , fried , or baked on an unoiled frying pan . It may be leavened or unleavened...
, fruits, vegetables, wine
Wine
Wine is an alcoholic beverage, made of fermented fruit juice, usually from grapes. The natural chemical balance of grapes lets them ferment without the addition of sugars, acids, enzymes, or other nutrients. Grape wine is produced by fermenting crushed grapes using various types of yeast. Yeast...
, spirits
Distilled beverage
A distilled beverage, liquor, or spirit is an alcoholic beverage containing ethanol that is produced by distilling ethanol produced by means of fermenting grain, fruit, or vegetables...
, and tobacco
Tobacco
Tobacco is an agricultural product processed from the leaves of plants in the genus Nicotiana. It can be consumed, used as a pesticide and, in the form of nicotine tartrate, used in some medicines...
. Over 6000 products are for sale. Overall, the main store has a revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
of about 30 million euro
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...
per year. The Deli features ham sandwiches, subs, wraps, panini, assorted sandwiches and peanut butter and jelly sandwiches
Coffee
Porcelain
Porcelain is a ceramic material made by heating raw materials, generally including clay in the form of kaolin, in a kiln to temperatures between and...
vessels from Nymphenburg. The quantities are still measured on historic balances. The main brand name Dallmayr Prodomo was created about 1960 and, according to advertising, is refined by a special procedure which removes the many irritants and bitter ingredients. The brand is well known in Germany and is advertised on TV. Up to 200 tons of coffee are roasted every day by Dallmayr in its coffee roasting buildings in Munich-Giesing
Giesing
Obergiesing is a borough of Munich, about 3 miles south-east of the city center. The larger part is residential or a mix of business and residential, but there are also a number of recreational facilities.-Overview:...
and in Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
and sold nationwide. Most of the coffee comes from Ethiopia
Ethiopia
Ethiopia , officially known as the Federal Democratic Republic of Ethiopia, is a country located in the Horn of Africa. It is the second-most populous nation in Africa, with over 82 million inhabitants, and the tenth-largest by area, occupying 1,100,000 km2...
. They also sell different types of Espresso
Espresso
Espresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....
and decaffeinated
Decaffeination
Decaffeination is the act of removing caffeine from coffee beans, cocoa, tea leaves and other caffeine-containing materials. Despite removal of caffeine, many decaffeinated drinks still have around 1-2% of the...
coffee, and some rare types of coffee from all over the world. The revenue in 2004 was 285 million euro. Dallmayr ranks fifth on the German market after Kraft
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
(Brand: Jacobs Krönung), Tchibo
Tchibo
Tchibo is a German chain of coffee shops and cafés, also known for its weekly-changing range of other products. The latter includes: clothing, household items, electronics and electrical appliances...
, Melitta
Melitta
Melitta is a Germany-based company selling coffee, paper coffee filters, and coffee makers, part of the Melitta Group, which also has Melitta branches in other countries world-wide...
and Aldi
ALDI
ALDI Einkauf GmbH & Co. oHG, doing business as ', short for "Albrecht Discount", is a discount supermarket chain based in Germany...
.
Party service
The party serviceParty service
A party service is an industry that furnishes supplies and personnel to meet the needs of party hosts. A party services business is typically a local company or an agency.-Features:Many agencies have:*Bouncy castles*Caricature artists*Breakdancing...
traces its origins to services provided for European courts, and handles events from 10 to 10,000 people.
Restaurant
The main store includes a high end restaurant with a capacity of 120 seats. Diethard Urbansky is the internationally renowned chef. The restaurant provides German cuisineGerman cuisine
German cuisine is a style of cooking derived from the nation of Germany. It has evolved as a national cuisine through centuries of social and political change with variations from region to region. The southern regions of Germany, including Bavaria and neighbouring Swabia, share many dishes....
with a strong influence of French cuisine
French cuisine
French cuisine is a style of food preparation originating from France that has developed from centuries of social change. In the Middle Ages, Guillaume Tirel , a court chef, authored Le Viandier, one of the earliest recipe collections of Medieval France...
.
Vending machines
Dallmayr also provides vending machine services for different businesses and companies all over Europe. The division was established around 1964, when BMWBMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
purchased the first hot drink vending machines from the USA, and obtained logistical support from Dallmayr. The revenue in 2004 was 140 million euro, with 1,800 employees, is the market leader in Germany, and has over 40,000 vending machines in eight countries.
Online Shop
The online shop of Dallmayr was started in 2000 to open a new distribution channel. More than 1,200 (other sources: 1,400) products are available online. According to a study by Webtrekk, the user friendliness is among the top 10 of the 60 largest German languageGerman language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....
online shops.
Miscellaneous
- Georg Randlkofer would like to open its main store longer than the strict hours allowed by the German LadenschlussgesetzLadenschlussgesetzIn the Federal Republic of Germany, the Ladenschlussgesetz or "Shop Closing Law" is the federal law regulating at which times retail stores were required to be closed to the public...
. - Georg Randlkofer is also chairman of City Partner München e.V, an organization aimed to improve Munich.
- Wolfgang Wille owns and flies a Cessna CitationCessna CitationThe Cessna Citation is a marketing name used by Cessna for its line of business jets. Rather than one particular model of aircraft, the name applies to several "families" of turbofan-powered aircraft that have been produced over the years...
- Marianne Wille and daughter Ellen play piano, daughter Julia plays the transverse fluteTransverse fluteA transverse flute or side-blown flute is a flute which is held horizontally when played. The player blows "across" the embouchure hole, in a direction perpendicular to the flute's body length....