Dean Anthony Gratton
Encyclopedia
Dean Anthony Gratton is a bestselling author and columnist, specialising in wireless
communications. He is married to author, television presenter and former actress Sarah-Jayne Gratton
née Camden.
, Barry College
and later Coleg Glan Hafren
, Cardiff.
. He later started employment as a cook at the former Butlin's Barry Island holiday resort.
In 1989, he secured his first software engineering
role with Coinmaster Manufacturing Limited (later Coinmaster Gaming Products Limited), Penarth Road, Cardiff, which entered into administrative receivership
, March 2003.
Gratton moved to Cambridge
, England in the mid-1990s to further his career in software engineering. In 2000 Gratton became Editor of the Specification of the Bluetooth Profiles v1.1, Part K:9 (the LAN Access Profile) and in 2001 his work with Bluetooth
wireless technology received a US patent. Later that year, Gratton received a publishing contract for his first book titled Bluetooth Profiles: The Definitive Guide, Prentice Hall
(an imprint of Pearson Education
) which was subsequently published in January 2003. He also participated in defining the initial Bluetooth Personal Area Network
ing (PAN) profiles, and was active in the Near Field Communication
technology and marketing committees.
Gratton studied for a Bachelor of Science in Psychology
with the Open University
and later in 2007 he received a Doctorate in Telecommunication
s.
Gratton continues to write books on wireless communications and he is also a columnist for Incisor.TV.
following and has been listed in the 50 “Top Dogs” of Twitter (bullsandbeavers.com). Gratton co-authored the book, Zero to 100,000: Social Media Tips and Tricks for Small Businesses. and in it, he discusses the effectiveness of utilizing Cross Platform Promotion
(CPP) to ensure consistent brand messaging across all social media platforms. CPP tools, such as TweetDeck
and HootSuite
help deliver consistency across all social media platforms.
Wireless
Wireless telecommunications is the transfer of information between two or more points that are not physically connected. Distances can be short, such as a few meters for television remote control, or as far as thousands or even millions of kilometers for deep-space radio communications...
communications. He is married to author, television presenter and former actress Sarah-Jayne Gratton
Sarah-Jayne Gratton
Sarah-Jayne Gratton, née Camden is a bestselling author, television presenter and former theatre performer. She is married to author and columnist Dean Anthony Gratton.-Early life:...
née Camden.
Early life
Dean Anthony Gratton was born and grew up in Barry, Vale of Glamorgan. Gratton is the first of three children and has two younger sisters, Lisa and Teresa. He attended High Street Primary School, Barry Comprehensive SchoolBarry Comprehensive School
Barry Comprehensive School is a secondary school for boys aged 11–18, situated opposite Highlight Park in the town of Barry, in Wales. Bryn Hafren Comprehensive School is the partner girls' school that also provides a mixed sixth form for both schools....
, Barry College
Barry College
Barry College is a Further Education college in Barry, Wales which takes around 10000 students per year. It is partnered with the University of Glamorgan. Barry College offers many courses, including courses in: Languages; Hairdressing and Beauty; Electrical Engerneering; and Computing courses...
and later Coleg Glan Hafren
Coleg Glan Hafren
Coleg Glan Hafren is a Further Education college based in Cardiff. The college has over 12,000 students and provides over 800 courses, including A levels , GCSE re-sits and languages; Business and Professional courses such as Law, Marketing and Accounting; Hair and Beauty; Access, ESOL and Open...
, Cardiff.
Career
One of Gratton's first jobs was at Barry Island Pleasure ParkBarry Island Pleasure Park
Barry Island Pleasure Park is an amusement park situated on the coast at Barry Island in the Vale of Glamorgan, about 10 miles south west of the capital city Cardiff, Wales. The park opens annually at weekends from Easter onwards and daily during the school summer holidays, until the first weekend...
. He later started employment as a cook at the former Butlin's Barry Island holiday resort.
In 1989, he secured his first software engineering
Software engineering
Software Engineering is the application of a systematic, disciplined, quantifiable approach to the development, operation, and maintenance of software, and the study of these approaches; that is, the application of engineering to software...
role with Coinmaster Manufacturing Limited (later Coinmaster Gaming Products Limited), Penarth Road, Cardiff, which entered into administrative receivership
Receivership
In law, receivership is the situation in which an institution or enterprise is being held by a receiver, a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights." The receivership remedy is an equitable remedy that emerged in...
, March 2003.
Gratton moved to Cambridge
Cambridge
The city of Cambridge is a university town and the administrative centre of the county of Cambridgeshire, England. It lies in East Anglia about north of London. Cambridge is at the heart of the high-technology centre known as Silicon Fen – a play on Silicon Valley and the fens surrounding the...
, England in the mid-1990s to further his career in software engineering. In 2000 Gratton became Editor of the Specification of the Bluetooth Profiles v1.1, Part K:9 (the LAN Access Profile) and in 2001 his work with Bluetooth
Bluetooth
Bluetooth is a proprietary open wireless technology standard for exchanging data over short distances from fixed and mobile devices, creating personal area networks with high levels of security...
wireless technology received a US patent. Later that year, Gratton received a publishing contract for his first book titled Bluetooth Profiles: The Definitive Guide, Prentice Hall
Prentice Hall
Prentice Hall is a major educational publisher. It is an imprint of Pearson Education, Inc., based in Upper Saddle River, New Jersey, USA. Prentice Hall publishes print and digital content for the 6-12 and higher-education market. Prentice Hall distributes its technical titles through the Safari...
(an imprint of Pearson Education
Pearson Education
Pearson Education is an international educational publishing and technology company providing textbooks and other educational material, such as multimedia learning tools...
) which was subsequently published in January 2003. He also participated in defining the initial Bluetooth Personal Area Network
Personal area network
A personal area network is a computer network used for communication among computer devices, including telephones and personal digital assistants, in proximity to an individual's body. The devices may or may not belong to the person in question. The reach of a PAN is typically a few meters...
ing (PAN) profiles, and was active in the Near Field Communication
Near Field Communication
Near field communication, or NFC, allows for simplified transactions, data exchange, and wireless connections between two devices in proximity to each other, usually by no more than a few centimeters. It is expected to become a widely used system for making payments by smartphone in the United States...
technology and marketing committees.
Gratton studied for a Bachelor of Science in Psychology
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...
with the Open University
Open University
The Open University is a distance learning and research university founded by Royal Charter in the United Kingdom...
and later in 2007 he received a Doctorate in Telecommunication
Telecommunication
Telecommunication is the transmission of information over significant distances to communicate. In earlier times, telecommunications involved the use of visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio messages via coded...
s.
Gratton continues to write books on wireless communications and he is also a columnist for Incisor.TV.
Social media
Gratton has become an influential social media persona (as @grattonboy) with an increasing TwitterTwitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
following and has been listed in the 50 “Top Dogs” of Twitter (bullsandbeavers.com). Gratton co-authored the book, Zero to 100,000: Social Media Tips and Tricks for Small Businesses. and in it, he discusses the effectiveness of utilizing Cross Platform Promotion
Cross platform promotion
Cross Platform Promotion or CPP refers to the effective utilization of all social media platforms, such as Twitter, Facebook and LinkedIn in an holistic manner sharing content across platforms to provide a cohesive brand message...
(CPP) to ensure consistent brand messaging across all social media platforms. CPP tools, such as TweetDeck
TweetDeck
TweetDeck is an Adobe AIR desktop application for Twitter, Facebook, LinkedIn, Google Buzz, Foursquare, and MySpace. Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles...
and HootSuite
HootSuite
HootSuite is a social media communications dashboard often used for online brand management. It publishes to websites such as Facebook, Twitter, Google+, LinkedIn, Foursquare, MySpace, and WordPress. It also publishes to Flickr, Tumblr, and YouTube via HootSuite Apps...
help deliver consistency across all social media platforms.
Cross platform promotion (CPP)
List of works
- The Handbook of Personal Area Networking Technologies and Protocols, Cambridge University PressCambridge University PressCambridge University Press is the publishing business of the University of Cambridge. Granted letters patent by Henry VIII in 1534, it is the world's oldest publishing house, and the second largest university press in the world...
, 2012 (ISBN 0521197260) - The Next Generation of Bluetooth wireless technology: Classic Bluetooth, high speed and low energy technologies, John Wiley & SonsJohn Wiley & SonsJohn Wiley & Sons, Inc., also referred to as Wiley, is a global publishing company that specializes in academic publishing and markets its products to professionals and consumers, students and instructors in higher education, and researchers and practitioners in scientific, technical, medical, and...
, 2012 (ISBN 1119990483) - Zero to 100,000: Social Media Tips and Tricks for Small Businesses, Que (an imprint of Pearson EducationPearson EducationPearson Education is an international educational publishing and technology company providing textbooks and other educational material, such as multimedia learning tools...
), 2011 (ISBN 0789748002) - Developing Practical Wireless Applications, Digital Press Books (an imprint of ElsevierElsevierElsevier is a publishing company which publishes medical and scientific literature. It is a part of the Reed Elsevier group. Based in Amsterdam, the company has operations in the United Kingdom, USA and elsewhere....
), 2007 (ISBN 1555583105) - Marketing Wireless Products, Butterworth–Heinemann (an imprint of ElsevierElsevierElsevier is a publishing company which publishes medical and scientific literature. It is a part of the Reed Elsevier group. Based in Amsterdam, the company has operations in the United Kingdom, USA and elsewhere....
), 2004 (ISBN 075065936X) - Bluetooth Profiles: The Definitive Guide, Prentice HallPrentice HallPrentice Hall is a major educational publisher. It is an imprint of Pearson Education, Inc., based in Upper Saddle River, New Jersey, USA. Prentice Hall publishes print and digital content for the 6-12 and higher-education market. Prentice Hall distributes its technical titles through the Safari...
(an imprint of Pearson EducationPearson EducationPearson Education is an international educational publishing and technology company providing textbooks and other educational material, such as multimedia learning tools...
), 2003 (ISBN 0130092215)