Sarah-Jayne Gratton
Encyclopedia
Sarah-Jayne Gratton, née Camden (born 1966 in Cambridge
, England) is a bestselling author, television presenter and former theatre performer. She is married to author and columnist Dean Anthony Gratton
.
, the Prince of Wales Theatre
, London
and Caesar’s Palace, Luton in the early 1980s.
persona, speaker and writer
, being regularly featured in Social Media Today and other publications including In-Spires Lifestyle Magazine and blogcritics.org. Gratton was nominated for a Shorty Award in social media and is one of “Twitter’s Top 75 Badass Women” (bitrebels.com). She is listed in the Top 10 of The Sunday Times Social List.
Gratton is now the European correspondent for the television show, You Are The Supermodel where she hosts a weekly segment on personal branding
.
Gratton studied at Cardiff University
and received a Bachelor of Arts in Educational psychology
. She later received a Doctorate in Psychology.
following and Facebook
fans. She continues to write about social media and in her book, Zero to 100,000: Social Media Tips and Tricks for Small Businesses, she discusses the effectiveness of utilizing Cross Platform Promotion
(CPP) to ensure consistent brand messaging across all social media platforms. CPP tools, such as TweetDeck
and HootSuite
help deliver consistency across all social media platforms.
Cambridge
The city of Cambridge is a university town and the administrative centre of the county of Cambridgeshire, England. It lies in East Anglia about north of London. Cambridge is at the heart of the high-technology centre known as Silicon Fen – a play on Silicon Valley and the fens surrounding the...
, England) is a bestselling author, television presenter and former theatre performer. She is married to author and columnist Dean Anthony Gratton
Dean Anthony Gratton
Dean Anthony Gratton is a bestselling author and columnist, specialising in wireless communications. He is married to author, television presenter and former actress Sarah-Jayne Gratton née Camden.-Early life:...
.
Early life
Gratton attended the Shrubbery school and the King Slocombe Stage school in Cambridge, which led to her appearance on BBC Look East, a regional television talent show in the late 1970s. From there, Gratton went on to perform at the Cambridge Arts TheatreCambridge Arts Theatre
Cambridge Arts Theatre is a 666-seat theatre on Peas Hill in central Cambridge, England. The theatre presents a varied mix of drama, dance, opera and pantomime. It attracts some of the highest-quality touring productions in the country, as well as many shows direct from, or prior to, seasons in the...
, the Prince of Wales Theatre
Prince of Wales Theatre
The Prince of Wales Theatre is a West End theatre on Coventry Street, near Leicester Square in the City of Westminster. It was established in 1884 and rebuilt in 1937, and extensively refurbished in 2004 by Sir Cameron Mackintosh, its current owner...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and Caesar’s Palace, Luton in the early 1980s.
Career
A former actress, Gratton has become an influential social mediaSocial media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
persona, speaker and writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....
, being regularly featured in Social Media Today and other publications including In-Spires Lifestyle Magazine and blogcritics.org. Gratton was nominated for a Shorty Award in social media and is one of “Twitter’s Top 75 Badass Women” (bitrebels.com). She is listed in the Top 10 of The Sunday Times Social List.
Gratton is now the European correspondent for the television show, You Are The Supermodel where she hosts a weekly segment on personal branding
Personal branding
Personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from...
.
Gratton studied at Cardiff University
Cardiff University
Cardiff University is a leading research university located in the Cathays Park area of Cardiff, Wales, United Kingdom. It received its Royal charter in 1883 and is a member of the Russell Group of Universities. The university is consistently recognised as providing high quality research-based...
and received a Bachelor of Arts in Educational psychology
Educational psychology
Educational psychology is the study of how humans learn in educational settings, the effectiveness of educational interventions, the psychology of teaching, and the social psychology of schools as organizations. Educational psychology is concerned with how students learn and develop, often focusing...
. She later received a Doctorate in Psychology.
Social media
Gratton has become an influential social media persona (as @grattongirl) with an increasing TwitterTwitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
following and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
fans. She continues to write about social media and in her book, Zero to 100,000: Social Media Tips and Tricks for Small Businesses, she discusses the effectiveness of utilizing Cross Platform Promotion
Cross platform promotion
Cross Platform Promotion or CPP refers to the effective utilization of all social media platforms, such as Twitter, Facebook and LinkedIn in an holistic manner sharing content across platforms to provide a cohesive brand message...
(CPP) to ensure consistent brand messaging across all social media platforms. CPP tools, such as TweetDeck
TweetDeck
TweetDeck is an Adobe AIR desktop application for Twitter, Facebook, LinkedIn, Google Buzz, Foursquare, and MySpace. Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles...
and HootSuite
HootSuite
HootSuite is a social media communications dashboard often used for online brand management. It publishes to websites such as Facebook, Twitter, Google+, LinkedIn, Foursquare, MySpace, and WordPress. It also publishes to Flickr, Tumblr, and YouTube via HootSuite Apps...
help deliver consistency across all social media platforms.
Cross platform promotion (CPP)
List of works
- Zero to 100,000: Social Media Tips and Tricks for Small Businesses, Que (an imprint of Pearson EducationPearson EducationPearson Education is an international educational publishing and technology company providing textbooks and other educational material, such as multimedia learning tools...
), 2011 (ISBN 0789748002) - Marketing Wireless Products, Butterworth–Heinemann (an imprint of ElsevierElsevierElsevier is a publishing company which publishes medical and scientific literature. It is a part of the Reed Elsevier group. Based in Amsterdam, the company has operations in the United Kingdom, USA and elsewhere....
), 2004 (ISBN 075065936X)