Decima Research
Encyclopedia
Decima Research is a public opinion and market research company in Canada
, founded in 1979 by Progressive Conservative Party of Canada
strategist Allan Gregg
.
Gregg left Decima in 1994 and went in to semi-retirement following the electoral disaster for the Progressive Conservatives in the 1993 election
in which he was the key communications strategist for the party. Decima floundered for several years but rebounded and is now an important polling firm on voting intentions in Canada. Along with Ipsos-Reid
, Decima conducts regular polling of the federal political scene in Canada on a regular basis whether or not an election campaign is in progress.
Decima Research is sometimes known as Opinion Search, which is technically the name of an affiliated calling centre that they always use for their field work.
Decima research invests a significant amount of time and money into process improvement, and has a department dedicated solely to research and development. The investments related to internal systems spans both Decima and Opinion Search.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, founded in 1979 by Progressive Conservative Party of Canada
Progressive Conservative Party of Canada
The Progressive Conservative Party of Canada was a Canadian political party with a centre-right stance on economic issues and, after the 1970s, a centrist stance on social issues....
strategist Allan Gregg
Allan Gregg
Allan Gregg is a Canadian pollster, political advisor, and pundit.-Early life:Gregg was born in Edmonton, Alberta. He was the eldest child in his family which consisted of four boys and one girl. Gregg graduated from Harry Ainley High School at the second top of his class with honors...
.
Gregg left Decima in 1994 and went in to semi-retirement following the electoral disaster for the Progressive Conservatives in the 1993 election
Canadian federal election, 1993
The Canadian federal election of 1993 was held on October 25 of that year to elect members to the Canadian House of Commons of the 35th Parliament of Canada. Fourteen parties competed for the 295 seats in the House at that time...
in which he was the key communications strategist for the party. Decima floundered for several years but rebounded and is now an important polling firm on voting intentions in Canada. Along with Ipsos-Reid
Ipsos-Reid
Ipsos Reid is a research company based in Canada and is the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979, the company expanded across the country and became part of the Ipsos Group in 2000....
, Decima conducts regular polling of the federal political scene in Canada on a regular basis whether or not an election campaign is in progress.
Decima Research is sometimes known as Opinion Search, which is technically the name of an affiliated calling centre that they always use for their field work.
Decima research invests a significant amount of time and money into process improvement, and has a department dedicated solely to research and development. The investments related to internal systems spans both Decima and Opinion Search.