Deli de Luca
Encyclopedia
Deli de Luca is a Norwegian
convenience store
founded in 2003 by Adriano Capoferro and four other founding partners (Thor Johansen, Geir Syversen, Terje Bergh and Vesna Milkovic). There are 25 stores in Oslo
, three in Bergen, and one in Stavanger
. Most of the stores are open 24/7. In 2006 62% of the company was bought by NorgesGruppen
.
The five founding partners had been colleagues at the convenience store chain 7-Eleven
, whose Norwegian franchise is operated by local Norwegian retail giant Reitan-Gruppen. The Deli de Luca founders had been frustrated by what they perceived as a rigid and uncreative environment within Reitan's 7-Eleven business. With the financial support of several silent partners, the five broke out on their own to fulfil their dream of creating a world class retail concept, a cross between a convenience store and a deli.
According to Capoferro, the sale of Deli de Luca was driven by its financial backers' wish to cash out at a pre-set exit date. The purchase of Deli de Luca by NorgesGruppen included a total cashout by the financial partners and a partial cashout by the five operating partners. NorgesGruppen has a reputation for acquiring smaller Norwegian food retailing chains and leaving them a wide latitude in their branding and front office operations, but leveraging its purchasing power and back office platform to boost operating margins.
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
convenience store
Convenience store
A convenience store, corner store, corner shop, commonly called a bodega in Spanish-speaking areas of the United States, is a small store or shop in a built up area that stocks a range of everyday items such as groceries, toiletries, alcoholic and soft drinks, and may also offer money order and...
founded in 2003 by Adriano Capoferro and four other founding partners (Thor Johansen, Geir Syversen, Terje Bergh and Vesna Milkovic). There are 25 stores in Oslo
Oslo
Oslo is a municipality, as well as the capital and most populous city in Norway. As a municipality , it was established on 1 January 1838. Founded around 1048 by King Harald III of Norway, the city was largely destroyed by fire in 1624. The city was moved under the reign of Denmark–Norway's King...
, three in Bergen, and one in Stavanger
Stavanger
Stavanger is a city and municipality in the county of Rogaland, Norway.Stavanger municipality has a population of 126,469. There are 197,852 people living in the Stavanger conurbation, making Stavanger the fourth largest city, but the third largest urban area, in Norway...
. Most of the stores are open 24/7. In 2006 62% of the company was bought by NorgesGruppen
NorgesGruppen
NorgesGruppen ASA is a Norwegian corporation that operates as wholesaler and retailer within grocery stores and kiosks. It is the largest trading company in Norway, with a 36,7% market share within groceries. In 2006 it had 1,898 stores and 766 kiosks...
.
The five founding partners had been colleagues at the convenience store chain 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...
, whose Norwegian franchise is operated by local Norwegian retail giant Reitan-Gruppen. The Deli de Luca founders had been frustrated by what they perceived as a rigid and uncreative environment within Reitan's 7-Eleven business. With the financial support of several silent partners, the five broke out on their own to fulfil their dream of creating a world class retail concept, a cross between a convenience store and a deli.
According to Capoferro, the sale of Deli de Luca was driven by its financial backers' wish to cash out at a pre-set exit date. The purchase of Deli de Luca by NorgesGruppen included a total cashout by the financial partners and a partial cashout by the five operating partners. NorgesGruppen has a reputation for acquiring smaller Norwegian food retailing chains and leaving them a wide latitude in their branding and front office operations, but leveraging its purchasing power and back office platform to boost operating margins.