Delta Corporation
Encyclopedia
The Delta Corporation is a beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...

 and soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 company of Zimbabwe
Zimbabwe
Zimbabwe is a landlocked country located in the southern part of the African continent, between the Zambezi and Limpopo rivers. It is bordered by South Africa to the south, Botswana to the southwest, Zambia and a tip of Namibia to the northwest and Mozambique to the east. Zimbabwe has three...

. The company is headquartered in Harare
Harare
Harare before 1982 known as Salisbury) is the largest city and capital of Zimbabwe. It has an estimated population of 1,600,000, with 2,800,000 in its metropolitan area . Administratively, Harare is an independent city equivalent to a province. It is Zimbabwe's largest city and its...

 and is listed on the Zimbabwe Stock Exchange
Zimbabwe Stock Exchange
The Zimbabwe Stock Exchange, or ZSE, is the official stock exchange of Zimbabwe. It has been open to foreign investment since 1993. The exchange has about a dozen members and over 65 listed securities...

 and its stock index, the Zimbabwe Industrial Index
Zimbabwe Industrial Index
The Zimbabwe Industrial Index is a stock index derived from the values of industrial stocks on the Zimbabwe Stock Exchange. The Zimbabwe Mining Index is a separate stock index, composed of mining companies.-Index listing:-Zimbabwe Mining Index:...

.

History

Delta began in 1946 as a company named "Rhodesian Breweries Limited". Its origins go back even further, to 1898, the year of the founding of the country's first beer brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....

 on Cameron Street in the city of Salisbury, which today is Harare.

Operations

Delta's brand names include:
  • Beer
    • Lager
      Lager
      Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...

      s : Castle Lager, Eagle Lager, Lion Lager, Carling Black Label, Golden Pilsener Lager, Bohlingers Lager
    • Traditional Beers: Chibuku, brewed from malted maize
      Maize
      Maize known in many English-speaking countries as corn or mielie/mealie, is a grain domesticated by indigenous peoples in Mesoamerica in prehistoric times. The leafy stalk produces ears which contain seeds called kernels. Though technically a grain, maize kernels are used in cooking as a vegetable...

       and sorghum
      Sorghum
      Sorghum is a genus of numerous species of grasses, one of which is raised for grain and many of which are used as fodder plants either cultivated or as part of pasture. The plants are cultivated in warmer climates worldwide. Species are native to tropical and subtropical regions of all continents...

      , available in 2-liter plastic containers
  • Soft drinks
    • Carbonated soft drinks: Coca Cola, Fanta
      Fanta
      Fanta is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink debuted in Germany in 1941 and originally sold only in Europe.-History:...

      , Sprite
      Sprite (soft drink)
      Sprite is a transparent, lemon-lime flavored , caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Bib-Label Lithiated Lemon-Lime Soda" in 1929...

      , Sparletta
      Sparletta
      Spar-letta is a range of soft drink products manufactured by the Coca-Cola company in South Africa since 1955. It is available in the following flavours: Apple, Cherry Plum, Citrus Lemon, Coconut Pineapple, Cola, Lemon, Raspberry Strawberry Vanilla Cream, Strawberry and Vanilla Cream...

      , Scwheppes
    • Non-Carbonated soft drinks: Mr. Juicy fruit drinks and Mahewu sorghum
      Sorghum
      Sorghum is a genus of numerous species of grasses, one of which is raised for grain and many of which are used as fodder plants either cultivated or as part of pasture. The plants are cultivated in warmer climates worldwide. Species are native to tropical and subtropical regions of all continents...

       drink


Cultural sponsorship
  • Delta promotes its brands through cultural activities including the Jikinya Dance Festival, the Chibuku Neshamwari Traditional Dance Festival and the Chibuku Road to Fame competition which is similar to reality tv shows such as American Idol
    American Idol
    American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment...

     and the Gulder Ultimate Search
    Gulder Ultimate Search
    Gulder Ultimate Search is a Nigerian reality television series, created and sponsored by Nigerian Breweries. The first season premiered in 2004.The 2008 edition is currently aired by NTA, Nigeria.-Death of contestant:...

     in Nigeria
    Nigeria
    Nigeria , officially the Federal Republic of Nigeria, is a federal constitutional republic comprising 36 states and its Federal Capital Territory, Abuja. The country is located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in...

    , sponsored by Nigerian Breweries
    Nigerian Breweries
    Nigerian Breweries Plc, incorporated in 1946, is the pioneer and largest brewing company in Nigeria. Its first bottle of beer, STAR Lager, rolled off the bottling lines of its Lagos Brewery in June 1949. Other breweries were subsequently commissioned by the company, including Aba Brewery in 1957,...

    .
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