Diadora is an Italian

Italy

Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 football, tennis

Tennis

Tennis is a sport usually played between two players or between two teams of two players each . Each player uses a racket that is strung to strike a hollow rubber ball covered with felt over a net into the opponent's court. Tennis is an Olympic sport and is played at all levels of society at all...

, running

Running

Running is a means of terrestrial locomotion allowing humans and other animals to move rapidly on foot. It is simply defined in athletics terms as a gait in which at regular points during the running cycle both feet are off the ground...

, cycling

Cycling

Cycling, also called bicycling or biking, is the use of bicycles for transport, recreation, or for sport. Persons engaged in cycling are cyclists or bicyclists...

, rugby

Rugby league

Rugby league football, usually called rugby league, is a full contact sport played by two teams of thirteen players on a rectangular grass field. One of the two codes of rugby football, it originated in England in 1895 by a split from Rugby Football Union over paying players...

, athletic shoe

Athletic shoe

Athletic shoe is a generic name for the footwear primarily designed for sports or other forms of physical exercise but in recent years has come to be used for casual everyday activities....

, clothing

Clothing

Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...

, and fashion accessory

Fashion accessory

Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....

 manufacturer with locations in Italy, the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, and Hong Kong

Hong Kong

Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

.

History

Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy.

Danieli, helped by his wife, managed to successfully launch his first product, mountain climbing

Mountaineering

Mountaineering or mountain climbing is the sport, hobby or profession of hiking, skiing, and climbing mountains. While mountaineering began as attempts to reach the highest point of unclimbed mountains it has branched into specialisations that address different aspects of the mountain and consists...

 boots. During the 1950s, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market.

During the economic boom of the '60s, people began to enjoy prosperity and increased recreation. Skiing

Skiing

Skiing is a recreational activity using skis as equipment for traveling over snow. Skis are used in conjunction with boots that connect to the ski with use of a binding....

 became popular and Danieli once again met the needs of the market by manufacturing ski boots and the first apres-ski boots.

Next, Diadora introduced running

Running

Running is a means of terrestrial locomotion allowing humans and other animals to move rapidly on foot. It is simply defined in athletics terms as a gait in which at regular points during the running cycle both feet are off the ground...

 shoes and shortly thereafter, tennis

Tennis

Tennis is a sport usually played between two players or between two teams of two players each . Each player uses a racket that is strung to strike a hollow rubber ball covered with felt over a net into the opponent's court. Tennis is an Olympic sport and is played at all levels of society at all...

 shoes. With the '70s came a young generation whose explosive interest in athletics

Athletics (track and field)

Athletics is an exclusive collection of sporting events that involve competitive running, jumping, throwing, and walking. The most common types of athletics competitions are track and field, road running, cross country running, and race walking...

 initiated a boom in the sporting goods industry. Based originally on the renowned Italian artisan techniques, Diadora's shoes became more and more technologically advanced, thanks to cooperation from champions such as Guillermo Vilas

Guillermo Vilas

Guillermo Apolinario Vilas is a retired and former World No. 2 professional tennis player from Argentina. He was the second Latin-American to win a Grand Slam tournament.-Career:...

, Martin Mulligan, and the legendary Björn Borg

Björn Borg

Björn Rune Borg is a former world no. 1 tennis player from Sweden. Between 1974 and 1981 he won 11 Grand Slam singles titles. He won five consecutive Wimbledon singles titles and six French Open singles titles...

.

The mid-'70s also marked Diadora's entry into the football category, aided by Roberto Bettega

Roberto Bettega

Roberto Bettega is an Italian former footballer. Bettega was regarded as a player of noteworthy intelligence and at his prime was one of the most feared strikers . Bettega is mostly remembered for his time at his hometown club Juventus...

, who provided invaluable consulting information. Diadora America is the #3 brand in the market share in football (soccer).

On 30 June 1998, Invicta, an outdoor athletics equipment, company was acquired by Diadora.

In 2007, Diadora signed a contract with football club NK Dinamo Zagreb, Croatia

Croatia

Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...

.

In 2008, Diadora SpA signed a joint venture with Win Hanverky Holdings Limited forming a new company called Winor International Company Limited that owns the trademark "DIADORA" in China

China

Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

, Hong Kong

Hong Kong

Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, and Macau

Macau

Macau , also spelled Macao , is, along with Hong Kong, one of the two special administrative regions of the People's Republic of China...

 and will manufacture, design, promote, distribute, and sell products bearing the "DIADORA" in those countries.

In June 2009, Diadora reached an agreement with Italian shoe-making company Geox

Geox

Geox is an Italian brand of shoe and apparel manufactured utilising waterproof/breathable fabrics.-Corporate history:The company was founded in 1995 by Mario Moretti Polegato. The brand name, Geox, was created from a mixture between the Greek word “geo” , and “x”, a letter-element symbolizing...

's founder and chairman Mario Moretti Polegato to buy its assets through his family's investment arm, LIR.

Teams

Adelaide Magpies

Port Adelaide Magpies

The Port Adelaide Football Club, nicknamed The Magpies, is an Australian rules football club which competes in the South Australian National Football League...

 Glenelg
West Adelaide

West Adelaide Football Club

West Adelaide Football Club is an Australian rules football club in the South Australian National Football League . Commonly known as The Bloods and Westies, the clubs home base is City Mazda Stadium located in Richmond, an inner-western suburb of Adelaide.-Early Years :West Adelaide was formed in...

Players

Shane Crawford

Shane Crawford

Shane Barry Crawford is a former Australian rules footballer, having played for the Hawthorn Football Club in the Australian Football League...

 Scott West

Scott West

Scott West is a former Australian rules football player who played for the Western Bulldogs in the Australian Football League...

Ryan Griffen

Ryan Griffen

Ryan Griffen is an Australian rules footballer who plays for the Western Bulldogs in the Australian Football League. His explosive run-and-carry and long kicking make him one of the most important members of the team....

Teams

Barloworld Cannondale-Vredestein
Lampre   Tinkoff Credit Systems

Tinkoff Credit Systems

Tinkoff Credit Systems was a professional continental cycling team based in Italy that had UCI Professional Continental status, raced in UCI Continental Circuits races and when selected as a wildcard to UCI ProTour events...

Riders

Damiano Cunego

Damiano Cunego

Damiano Cunego is an Italian professional road racing cyclist who rides for the Italian UCI ProTeam . His biggest wins are the 2004 Giro d'Italia, the 2008 Amstel Gold Race, and the Giro di Lombardia in 2004, 2007, 2008. He finished second in the UCI Road World Championships in 2008 and in the...

 Marco Aurelio Fontana
Fabiana Luperini

Fabiana Luperini

Fabiana Luperini is an Italian professional cyclist. Luperini has won the Giro d'Italia Femminile a record five times.-Palmarès:1996200020012002200420062008-External links:*...

 Janez Brajkovič

Janez Brajkovic

Janez Brajkovič is a racing cyclist from Slovenia. He was the world under-23 Time Trial champion in Verona and rides for on the UCI ProTour.-Career:...

Joaquín Rodríguez
Cadel Evans

Cadel Evans

Cadel Lee Evans is an Australian professional racing cyclist and winner of the 2011 Tour de France. Early in his career, Evans was a champion mountain biker, winning the World Cup in 1998 and 1999 and placing seventh in the men's cross-country mountain bike race at the 2000 Summer Olympics in...

National Team

Palestine

Palestine national football team

The Palestine national football team is the national team of the Palestinian Football Association, representing the Palestinian National Authority.The Palestine Football Federation was founded in 1952...

 Malta

Malta national football team

The Malta national football team is the national football team of Malta and is controlled by the Malta Football Association. Malta played its first international game in February 1957, and began competing for qualification to major tournaments in 1962. The side's first competitive victory came in...

 Syria

Syria national football team

The Syria national football team represents Syria in association football and is controlled by the Syrian Football Association, the governing body for football in Syria. Syria's home grounds are Abbasiyyin Stadium and Aleppo International Stadium...

Africa

Al-Ittihad As-Sakndary Asyut Petroleum

Asyut Petroleum

Asyut Petroleum or Petrol Asyut is an Egyptian club currently competing in the Egyptian Second Division club.In 2008-2009 season, they reached the Egypt Cup semi-final, only to get knocked out on the 27th of January 2009.- Current squad :...

 Al-Mokawloon Al-Arab El Mansoura SC

El Mansoura SC

El Mansoura Sporting Club is a Sporting Club representing El Mansoura in Dakahlia Governorate, Egypt. The team currently playing in the Egyptian Premier League...

El Geish

El Geish

Tala'ea El-Gaish Sporting Club is an Egyptian football club based in Cairo, Egypt. The club belongs to the Egyptian armed forces. It was founded under the name El-Geish El-Masry , and was changed to Vanguard Army Club in the 2004-2005 season.-Current squad:...

 Ghazl El-Mehalla Haras El Hodood
Al-Merreikh SC Club Africain

Club Africain

The Club Africain , also known as CA or Al Nadi Al Ifriki, is a Tunisian omnisport club founded in 1920 in Tunis. Club Africain football section is best known for its section of football...

 Etoile Sportive du Sahel

Étoile Sportive du Sahel

The Étoile Sportive du Sahel is a sports club from Sousse in the Sahel region of Tunisia, known primarily for its football team. The club also has sections for handball, volleyball, basketball, judo and wrestling...

 ES Sétif

ES Sétif

Entente Sportive Sétifienne , commonly referred to as ES Sétif or ESS for short, is an Algerian professional football club based in Sétif currently playing in the Algerian Ligue Professionnelle 1...

Americas

Banfield

Club Atlético Banfield

Club Atlético Banfield is an Argentine sports club located in the city of Banfield, part of Lomas de Zamora, Buenos Aires province. Founded on 21 January 1896 by residents of the town of British origin , its main activity is football...

 from 2012 Audax Italiano

Audax Club Sportivo Italiano

Audax Italiano La Florida is a Chilean football club based in La Florida. Founded in 1910, it plays in the Chilean Primera División and has spent most of their history in the top tier of Chilean football. Audax has been national champions four times, being the sixth chilean team with more title...

 Deportivo Quito

Sociedad Deportivo Quito

Sociedad Deportivo Quito is a Ecuadorian professional football club based in Quito. They play in the Serie A, the highest level of the Ecuadorian professional football league....

Asia

Persela Lamongan

Persela Lamongan

Persela, an acronym for Persatuan Sepak Bola Lamongan is an association football club based in Lamongan, Indonesia. In media, the tautology Persela Lamongan is often used...

 Geylang United

Geylang United FC

Geylang United Football Club is a professional football club from Singapore, currently playing in the S.League. The club is based in Bedok and their home ground is Bedok Stadium. Their mascot is an eagle, and hence the team is also known as "the Eagles"....

 Woodlands Wellington

Woodlands Wellington FC

Woodlands Wellington Football Club is a professional football club that plays in Singapore's professional football league, the S.League.The team's home ground is the Woodlands Stadium, which is at the northern part of Singapore...

Etoile

Etoile FC

Etoile Football Club is a professional football club which was formed to play in Singapore's S.League in 2010.Etoile FC is the first team of players all born in Europe to ply their trade in Singapore's professional league, and the first in Asia...

 Cha Choeng Sao Nakhon Si Thammarat
Sukhothai TOT-CAT F.C. Jenin sport club

Jenin Sport Club

The Jenin Sport Club is a football club from the city of Jenin West Bank, founded in 1945. It is the oldest club in the West Bank. The team plays in the West Bank Premier League. The team's ground is the Abu Ammar Stadium in the city of Jenin ....

Europe

FK Karvan

FK Karvan

FK Karvan is an Azerbaijani football club based in Yevlakh, that currently plays in Azerbaijan First Division, one of the most successful clubs in modern Azerbaijan football history, becoming first Azerbaijan club to pass first qualification stage in UEFA Cup....

 FK Olimpik Sarajevo

FK Olimpik Sarajevo

FK Olimpic Sarajevo, commonly referred to as just Olimpic, is a professional football club based in Sarajevo, the capital of Bosnia and Herzegovina...

 Hapoel Haifa Beitar Jerusalem
Hakoah Ramat Gan
Hapoel Kfar Saba Astana Roda JC K. Sint-Truidense V.V Bodø/Glimt
Viking F.K.

Viking F.K.

Viking Fotballklubb is a Norwegian football club from the city of Stavanger. The club was founded in 1899 as football was becoming increasingly popular...

 Karşıyaka İstanbulspor

Associations

Diadora provides referee kits for the following associations:

Serie A

Serie A

Serie A , now called Serie A TIM due to sponsorship by Telecom Italia, is a professional league competition for football clubs located at the top of the Italian football league system and has been operating for over eighty years since 1929. It had been organized by Lega Calcio until 2010, but a new...

 Serie B

Serie B

Serie B, currently named Serie bwin due to sponsorship reasons, is the second-highest division in the Italian football league system after the Serie A. It is contested by 22 teams and organized by the Lega Serie B since July 2010, after the split of Lega Calcio that previously took care of both the...

Liga I

Liga I

Liga I, or in full, due to sponsorship reasons, Liga I Bergenbier, is the top division of the Romanian football league system. Before the 2006/2007 season, it was called Divizia A, but the name had to be changed following the discovery that someone else had registered the trademark "Divizia A"...

Liga II

Liga II

Liga II is the second tier league of the Romanian football league system. The league acquired this name in the 2006-07, being previously called Divizia B....

 Super League Super League

Turkcell Super League

The Süper Lig is a Turkish professional league for association football clubs. It is the top-flight of the Turkish football league system. It is one of the top leagues in the UEFA confederation and the winner of the competition automatically qualifies for the UEFA Champions League...

Players

Ariel Ortega

Ariel Ortega

Arnaldo Ariel Ortega is an Argentine football attacking midfielder. His nickname is "El Burrito" , thus he is called "Burrito Ortega"....

  Felipe Melo  Roy Keane

Roy Keane

Roy Maurice Keane is an Irish former footballer and manager. In his 18-year playing career, he played for Cobh Ramblers in the League of Ireland, Nottingham Forest and Manchester United, before ending his career at Celtic in Scotland....

  Roberto Baggio

Roberto Baggio

Roberto Baggio is a retired Italian footballer. Widely regarded as one of the finest footballers of his generation, Baggio won both the Ballon d'Or and the FIFA World Player of the Year in 1993. He is the only Italian player ever to score in three World Cups. He is also one of the top 5 all-time...

  Filippo Inzaghi

Filippo Inzaghi

Filippo Inzaghi, Ufficiale OMRI commonly known as Pippo, is a World Cup and UEFA Champions League-winning Italian footballer who plays for Serie A club Milan....

  Giuliano Giannichedda

Giuliano Giannichedda

Giuliano Giannichedda is a former Italian footballer. He is a midfielder, but can also play as a defender. He is well known for his tackling and stamina.-Career:...

  Mauro Esposito

Mauro Esposito

Mauro Esposito is an Italian footballer who plays for Atletico Roma FC mainly as a right winger.-Club career:...

  Sergio Volpi

Sergio Volpi

Sergio Volpi is a former Italian footballer. Volpi capped twice for Italy and had spent over 10 seasons at Serie A.-Career:...

  Alessandro Grandoni

Alessandro Grandoni

Alessandro Grandoni is an Italian football defender who is currently unattached.-Career:He started his career with hometown club Ternana, then joining Lazio in 1995, and making his Serie A debut one year later. Since then he played at Serie A and Serie B level with a number of teams, including...

  Alex Pinardi
Daniele Conti

Daniele Conti

Daniele Conti is an Italian footballer who plays as a midfielder for Cagliari.He is the son of former A.S. Roma and Italy star Bruno Conti. His brother, Andrea Conti, is also a footballer, currently playing for AC Bellinzona....

  Massimo Loviso

Massimo Loviso

Massimo Loviso is an Italian footballer who plays for Serie B team Crotone.-Bologna:Born in Bentivoglio, the Province of Bologna, Loviso started his career at Bologna F.C. 1909. After made his debut on 8 November 2003, a 0-0 draw with Brescia as starter, Loviso mainly played as backup.-Livorno:In...

  Giacomo Cipriani

Giacomo Cipriani

Giacomo Cipriani is an Italian footballer currently playing for Lega Pro Prima Divisione club Benevento.-Football career:Cipriani started his career at Bologna. His impression in youth national teams made Juventus F.C...

  Eugenio Corini

Eugenio Corini

Eugenio Corini is an Italian association football coach of Frosinone in Lega Pro Prima Divisioneand former player....

  Paolo Orlandoni

Paolo Orlandoni

Paolo Orlandoni is an Italian footballer who plays as a goalkeeper. He is currently the third goalkeeper for Internazionale.-Career:...

  Francesco Cozza

Francesco Cozza (footballer)

Francesco Cozza is a former Italian football player in the role of offensive midfielder, and currently a coach. He is currently in charge of Lega Pro Seconda Divisione club Catanzaro.-Playing career:...

  Marco Zambelli

Marco Zambelli

Marco Zambelli is an Italian footballer who plays for Brescia in Serie A.A native of Gavardo, Province of Brescia, Zambelli spent his entire career at Brescia Calcio. He played his first Serie A match on 26 September 2004, made him received call-up from Italy U20 and Italy U21.-External links:* *...

  Riccardo Allegretti

Riccardo Allegretti

Riccardo Allegretti is an Italian footballer who plays for U.S. Triestina Calcio.He made his Serie A debut on 14 September 2002 against Empoli F.C.. He also played over 200 games at Serie B. Allegretti was the captain of Triestina....

  Francesco Antonioli

Francesco Antonioli

Francesco Antonioli is an Italian footballer and goalkeeper who currently plays for Cesena. He is currently the oldest Footballer in the Serie A.-Club career:...

  Francesco Franzese
Antonio Cassano

Antonio Cassano

Antonio Cassano is an Italian footballer who plays for Serie A club Milan as a striker. Nicknamed Il Gioiello di Bari Vecchia , he is known for his short temper as much as his ability on the pitch, which led to the coining of the neologism Cassanata by his former coach, Fabio Capello, in November...

 Rob Wielaert

Rob Wielaert

Rob Wielaert is a Dutch footballer who currently plays for Roda JC, on loan from Ajax.- Career :...

  Oleguer  Ştefan Radu

Stefan Radu

Ştefan Daniel Radu is a Romanian football player who plays for Lazio, as a full back.-Dinamo Bucharest:Radu began his career with major Romanian club side Dinamo Bucureşti. Radu played four seasons of first team football with Dinamo, gaining a reputation as one of his country's brightest talents...

  Ovidiu Petre

Ovidiu Petre

Ovidiu Petre , is a Romanian football player who currently plays for Italian club Modena. He can play in various positions but he is mostly used a defensive midfielder...

  Vasile Maftei

Vasile Maftei

Vasile Maftei is a Romanian football player currently playing at CFR Cluj. He is a centre-back.-International goals:*He made his international debut on 28 February 2006.-References:...

  Daniel Opriţa

Daniel Oprita

Daniel Ionel Opriţa is a Romanian football striker who plays for Petrolul Ploieşti.- Club career :Opriţa began his career at FCM Reşiţa in 2000 in Liga II, the second tier of the Romianian football pyramid. In 2002, he moved on to Steaua Bucureşti, making the step up to Liga I in the top tier of...

 Reto Ziegler

Reto Ziegler

Reto Ziegler is a Swiss footballer who plays for Turkish Süper Lig club Fenerbahçe.-Early career:Ziegler was in the summer of 2004 signed by Tottenham Hotspur to a contract initially meant to begin on 1 January 2005, when his contract with Grasshoppers expired...

  Álvaro Recoba

Álvaro Recoba

Álvaro Alexander Recoba Rivero , nicknamed "El Chino", is a Uruguayan footballer currently playing for Primera División Uruguaya side Club Nacional de Football...

  Carlos Valdez

Carlos Adrián Valdez

Carlos Adrián Valdez Suárez is a Uruguayan football player. He currently plays for C.A. Peñarol.-Football career:...

  Jagkaram Singh Sidhu

Players

Marco Bortolami

Marco Bortolami

Marco Bortolami is an Italian international rugby union player, playing club rugby for Aironi in the Celtic League. In January 2008 he was replaced as captain of Italy's national team....

 Edoardo Candiago

Edoardo Candiago

Edoardo Candiago is a rugby union player for Mogliano. He previously captained Venezia Mestre.-References:*...

Leonardo Ghiraldini

Leonardo Ghiraldini

Leonardo Ghiraldini is an Italian rugby union player for Benetton Rugby Treviso in the RaboDirect Pro12.Ghiraldini's position of choice is at Hooker.-Underage & 'A' Level:...

 George Smith

Players

Paul Hanley

Paul Hanley (tennis)

Paul Jason Hanley is a professional male tennis player from Australia, specialising in doubles. His parents, Jay and Judy, co-own a tennis centre, one of the main reasons Hanley pursued a career in the sport.He lost the 2005 Wimbledon finals in mixed doubles, playing with Tatiana Perebiynis...

 André Sá

André Sá

André Rezende Sá is a professional Brazilian tennis player. He is number 29 for doubles, and 467 for singles.-Personal:...

 Thiago Alves

Thiago Alves (tennis)

Thiago Alves is a professional tennis player who competes mainly on the ITF Tour. His career high rank was #88, achieved on July 13, 2009.- In Grand Slams :He has made four Grand Slam main draw appearances, qualifying into the...

Nicolas Kiefer

Nicolas Kiefer

Nicolas Kiefer , is a former German professional tennis player. His mother, Nicole, is French. He won a silver medal in men's doubles with partner Rainer Schüttler at the 2004 Summer Olympics in Athens....

 Stefano Galvani

Stefano Galvani

Stefano Galvani is a professional male tennis player from Italy.- 2008 :In June, Galvani qualified in singles for the 2008 Wimbledon, beating #222 Yeu-Tzuoo Wang, #148 Andrey Golubev, and #197 Ilija Bozoljac....

 Alex Bogdanović

Alex Bogdanovic

Aleksa Bogdanovic , also known as his British nickname Alex, is a Serbian-British tennis player born in Belgrade, Yugoslavia. Alex was brought to England by his parents Dušan and Amelija when he was seven and took up tennis as a means of making new friends.Bogdanovic turned professional in 2002...

Ross Hutchins

Ross Hutchins

Ross Dan Hutchins is a British professional tennis player, known best as a doubles player. Hutchins was born in Wimbledon, a location synonymous with tennis. Having turned professional in 2002, he enjoyed success on the Challenger circuit and broke through to the ATP Tour in late 2007...

 Marcel Granollers

Marcel Granollers

Marcel Granollers i Pujol is a professional tennis player from Spain who turned professional in 2003. He reached his highest singles ranking of World Number 33 on August 1, 2011, and his highest doubles ranking of World Number 5.-2006:Granollers made the first round of the Wimbledon tournament in...

 Kevin Ullyett

Kevin Ullyett

Kevin Ullyett is a former professional tennis player from Zimbabwe. His primary success on the tour has been in men's doubles. He has won 24 doubles titles, including the 2001 US Open and the 2005 Australian Open, both with Wayne Black...