Dolly Madison
Encyclopedia
Dolly Madison is a U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 bakery brand owned by Hostess Brands, marketing pre-packaged baked snack foods. Bakeries are located throughout the U.S.

Marketing

Dolly Madison snacks are probably best known for their long association with characters
Fictional character
A character is the representation of a person in a narrative work of art . Derived from the ancient Greek word kharaktêr , the earliest use in English, in this sense, dates from the Restoration, although it became widely used after its appearance in Tom Jones in 1749. From this, the sense of...

 from the Peanuts
Peanuts
Peanuts is a syndicated daily and Sunday American comic strip written and illustrated by Charles M. Schulz, which ran from October 2, 1950, to February 13, 2000, continuing in reruns afterward...

comic strip
Comic strip
A comic strip is a sequence of drawings arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions....

. Charlie Brown
Charlie Brown
Charles "Charlie" Brown is the protagonist in the comic strip Peanuts by Charles M. Schulz.Charlie Brown and his creator have a common connection in that they are both the sons of barbers, but whereas Schulz's work is described as the "most shining example of the American success story", Charlie...

 and his friends appeared on Dolly Madison packages and in television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 commercials in the 1970s and 1980s. The bakery was one of the sponsors of the Peanuts animated specials
Television special
A television special is a television program which interrupts or temporarily replaces programming normally scheduled for a given time slot. Sometimes, however, the term is given to a telecast of a theatrical film, such as The Wizard of Oz or The Ten Commandments, which is not part of a regular...

 telecast on CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 during that period. Each pie flavor was sold with a different character on the label. For example, Peppermint Patty
Peppermint Patty
Patricia "Peppermint Patty" Reichardt is a fictional character featured in Charles M. Schulz's comic strip Peanuts. A freckle-faced auburn/brunette, she is one of a small group in the strip who lives across town from Charlie Brown and his school friends...

 was on the peach
Peach
The peach tree is a deciduous tree growing to tall and 6 in. in diameter, belonging to the subfamily Prunoideae of the family Rosaceae. It bears an edible juicy fruit called a peach...

 pie label, Sally Brown
Sally Brown
Sally Brown is the younger sister of Charlie Brown in the comic strip Peanuts by Charles Schulz. She was first mentioned in early 1959 and throughout a long series of strips before her first appearance in August 1959.-Appearance:...

 on the coconut cream pie, Charlie Brown
Charlie Brown
Charles "Charlie" Brown is the protagonist in the comic strip Peanuts by Charles M. Schulz.Charlie Brown and his creator have a common connection in that they are both the sons of barbers, but whereas Schulz's work is described as the "most shining example of the American success story", Charlie...

 on the cherry pie, Linus van Pelt
Linus van Pelt
Linus van Pelt is a character in Charles M. Schulz's comic strip Peanuts. The best friend of Charlie Brown, Linus is also the younger brother of Lucy van Pelt and older brother of Rerun van Pelt. He first appeared on September 19, 1952; however, he was not mentioned by name until three days later....

 on the apple pie, Lucy van Pelt
Lucy van Pelt
Lucille "Lucy" van Pelt is a fictional character in the syndicated comic strip :Peanuts, written and drawn by Charles Schulz. She is the main bully and the older sister of Linus and Rerun. Lucy is a crabby and cynical eight-year old girl, and often bullies the other characters in the strip,...

 on the lemon pie, Schroeder
Schroeder (Peanuts)
Schroeder is a fictional character in the long-running comic strip Peanuts, created by Charles M. Schulz. He is distinguished by his precocious skill at playing the toy piano, as well as by his love of classical music and the composer Ludwig van Beethoven in particular...

 on the berry pie, and Frieda
Frieda (Peanuts)
Frieda is a character in the comic strip Peanuts by Charles Schulz. According to Schulz, Frieda's character was inspired by his longtime friend Frieda Rich, a local artist whom he met while taking classes at the Art Instruction Schools in Minneapolis, Minnesota...

on the chocolate pie. Snoopy also appeared on the Zingers as the Zinger Zapper, Dolly Madison's answer to the McDonalds' Hamburglar.
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