EWA Bespoke Communications
Encyclopedia
EWA is part of one of the world’s largest communications service companies (WPP Group
), which provide bespoke multi-channel communication solutions. EWA is based within the UK and employs over 10,000 people.
According to the Haystack Groups analysis of EWA's disciplines, EWA services can be broken down in to the following :
• 30% Customer relationship management
• 30% Database Marketing
• 15% Digital Marketing
• 15% Direct Marketing
• 10% Telemarketing
plc in 1988.
EWA has been operating contact centre
s, database facilities, campaign management, print and fulfilment services and customer analytics
for the past 28 years.
In the early days of EWA various database communication
systems were set up for the Ford Motor Company
, eventually moving into other aspects of the motor industry including marketing initiatives, event management
, sales processing and validation programmes.
Diversification in the early 1990s saw EWA move into other commercial sectors including government (Department of Health, Training and Development Agency for Schools), manufacturing, retail (Adidas
, Reebok
, Marks & Spencer
) and also a particular focus in the automotive industry (Ford Motor Company
, Citroen
, Nissan).
In each of these environments EWA provided the Customer relationship management
practice, campaign management, database development and analysis in a series of bespoke, dedicated communication programmes.
Operations in the year 2008 saw EWA provide a number of customer insight services for businesses including Wiltshire Farm Foods
, Lifelong Learning UK, Kraft (Kenco
) and DWP (Department for Work and Pensions
).
accreditation in January and the ISO14001:2004 quality standard in September.
EWA are also members of various associations including the Direct Marketing Association
(DMA), Chartered Institute of Marketing
(CIM), Federation of Direct Marketing (FDM) and Customer Contact Association (CCA).
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
), which provide bespoke multi-channel communication solutions. EWA is based within the UK and employs over 10,000 people.
According to the Haystack Groups analysis of EWA's disciplines, EWA services can be broken down in to the following :
• 30% Customer relationship management
Customer relationship management
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...
• 30% Database Marketing
• 15% Digital Marketing
• 15% Direct Marketing
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
• 10% Telemarketing
Telemarketing
Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.Telemarketing can also include recorded sales pitches...
History
EWA is a communications agency providing consultancy and bespoke communication services. EWA was established in 1981 and became part of the global communication services company WPP GroupWPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
plc in 1988.
EWA has been operating contact centre
Contact centre (business)
A contact centre is a facility used by companies to manage all client contact through a variety of mediums such as telephone, fax, letter, e-mail and increasingly, online live chat....
s, database facilities, campaign management, print and fulfilment services and customer analytics
Customer analytics
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides...
for the past 28 years.
In the early days of EWA various database communication
Communication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...
systems were set up for the Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
, eventually moving into other aspects of the motor industry including marketing initiatives, event management
Event management
Event management is the application of project management to the creation and development of festivals, events and conferences.Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the...
, sales processing and validation programmes.
Diversification in the early 1990s saw EWA move into other commercial sectors including government (Department of Health, Training and Development Agency for Schools), manufacturing, retail (Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
, Reebok
Reebok
Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...
, Marks & Spencer
Marks & Spencer
Marks and Spencer plc is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products...
) and also a particular focus in the automotive industry (Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
, Citroen
Citroën
Citroën is a major French automobile manufacturer, part of the PSA Peugeot Citroën group.Founded in 1919 by French industrialist André-Gustave Citroën , Citroën was the first mass-production car company outside the USA and pioneered the modern concept of creating a sales and services network that...
, Nissan).
In each of these environments EWA provided the Customer relationship management
Customer relationship management
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...
practice, campaign management, database development and analysis in a series of bespoke, dedicated communication programmes.
Operations in the year 2008 saw EWA provide a number of customer insight services for businesses including Wiltshire Farm Foods
Wiltshire Farm Foods
Wiltshire Farm Foods is a frozen meals delivery company that specialises in delivering frozen ready meals to customers' homes throughout the United Kingdom. The majority of the business is operated on a local or regional basis by some sixty franchisees. Uniformed drivers in liveried refrigerated...
, Lifelong Learning UK, Kraft (Kenco
Kenco
Kenco is a brand of instant coffee, and roast & ground coffee distributed by Kraft Foods in the United Kingdom and the Republic of Ireland. Originally known as the Kenya Coffee Company, they started distributing coffee to Britain in 1923...
) and DWP (Department for Work and Pensions
Department for Work and Pensions
The Department for Work and Pensions is the largest government department in the United Kingdom, created on June 8, 2001 from the merger of the employment part of the Department for Education and Employment and the Department of Social Security and headed by the Secretary of State for Work and...
).
Awards, Accreditations and Associations
EWA have qualified for a number of ISO accreditations. EWA were accredited for the ISO9001:1994 quality standard in January 1994, which was later followed up with the ISO9001:2000 in 2003. In 2005 EWA were awarded both the Investors in PeopleInvestors in People
Launched in 1991 Investors in People is a business improvement tool administered by UK Commission for Employment and Skills and supported by the Department for Business, Innovation and Skills ....
accreditation in January and the ISO14001:2004 quality standard in September.
EWA are also members of various associations including the Direct Marketing Association
Direct Marketing Association
Direct Marketing Associations are national trade organizations that seek to advance all forms of direct marketing.- International Federation of Direct Marketing Associations :...
(DMA), Chartered Institute of Marketing
Chartered Institute of Marketing
The Chartered Institute of Marketing claims to be the world's largest organisation of professional marketers. It is based in UK with over 40,000 members worldwide. It's headquarters are in Cookham near Maidenhead, CIM offers professional development to marketing practitioners across the world...
(CIM), Federation of Direct Marketing (FDM) and Customer Contact Association (CCA).