Direct Marketing Association
Encyclopedia
Direct Marketing Associations are national trade organizations that seek to advance all forms of direct marketing
.
and to defend junk mail
and unsolicited telemarketing
, which many consumers find irritating and intrusive.
, went into effect in 2003. Under the law, it is illegal for telemarketers to call anyone who has registered themselves on the list. After the list had operated for one year, over 62 million people had signed up. The telemarketing industry opposed the creation of the list, but most telemarketers have complied with the law and refrained from calling people who are on the list.
Canada
has passed legislation to create a similar Do Not Call List
. In other countries it is voluntary, such as the New Zealand Name Removal Service
.
direct-marketing-association-india.org
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
.
International Federation of Direct Marketing Associations
23 direct marketing trade associations from five continents established an International Federation of Direct Marketing Associations. Founded in 1989, the IFDMA was established to develop firm lines of communications between direct marketers around the world, and is dedicated to improving the practice and communicating the value of direct marketing; and to promoting the highest standards for ethical conduct and effective self-regulation of the direct marketing community.The purposes of Direct Marketing Associations
The purposes are generally ..- Promoting direct marketing techniques and companies to consumers.
- Fighting negative images of the direct marketing industry.
- Providing training and professional development opportunities to marketers.
- Conducting industry research.
- Hosting networking conferences for marketers.
- Promoting direct marketing, informing consumers of the safeguards that exist, and promoting the DMA as their protector, contact point and regulator.
- Trying to ensure that their members create consumer confidence.
- Advising how companies should use information by operating within the terms of Data Protection Acts.
- LobbyingLobbyingLobbying is the act of attempting to influence decisions made by officials in the government, most often legislators or members of regulatory agencies. Lobbying is done by various people or groups, from private-sector individuals or corporations, fellow legislators or government officials, or...
against Data Protection Acts which protect data against redistribution. - Lobbying against laws forbidding e-mail address harvestingE-mail address harvestingEmail harvesting is the process of obtaining lists of email addresses using various methods for use in bulk email or other purposes usually grouped as spam.-Methods:...
.
Controversy
Direct Marketing Associations have attracted controversy, as people believe they aim to promote spamSpam (electronic)
Spam is the use of electronic messaging systems to send unsolicited bulk messages indiscriminately...
and to defend junk mail
Junk mail
Junk mail may refer to:* Junk Mail Publishing* Advertising mail* Spam , unsolicited electronic mail* Junk Mail * "The Junk Mail", an episode from the TV series Seinfeld...
and unsolicited telemarketing
Telemarketing
Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.Telemarketing can also include recorded sales pitches...
, which many consumers find irritating and intrusive.
Telemarketing legislation
The United States National Do Not Call RegistryUnited States National Do Not Call Registry
The National Do Not Call Registry is intended to give U.S. consumers an opportunity to limit the telemarketing calls they receive. To register by telephone , consumers may call 1-888-382-1222. The registry was set to begin in 2003, but a court challenge delayed its implementation until 2004. The...
, went into effect in 2003. Under the law, it is illegal for telemarketers to call anyone who has registered themselves on the list. After the list had operated for one year, over 62 million people had signed up. The telemarketing industry opposed the creation of the list, but most telemarketers have complied with the law and refrained from calling people who are on the list.
Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
has passed legislation to create a similar Do Not Call List
Canadian Do Not Call List
The National Do Not Call List allows residents of Canada to decide whether or not to receive telemarketing calls. It was first announced by the Government of Canada on December 13, 2004.The DNC list has been labelled a "disaster"...
. In other countries it is voluntary, such as the New Zealand Name Removal Service
New Zealand Name Removal Service
The New Zealand Name Removal Service provides a way for New Zealanders to reduce the amount of junk mail and telemarketing calls they receive.The service is provided voluntarily by the Marketing Association of New Zealand and stops only calls and mail from their 500 members...
.
See also
- Data Protection Act 1998
- direct marketingDirect marketingDirect marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
- Direct Marketing Association (UK)Direct Marketing Association (UK)The UK DMA is a trade organization which seeks to advance all forms of direct marketing.It is based in the United Kingdom,but its members include companies from other countries as well....
- Direct Marketing Association (USA)Direct Marketing Association (USA)Direct Marketing Association is a trade organization which seeks to advance all channels of direct marketing. DMA was founded in 1917. It is based in the United States, but its members include companies from 48 other countries as well, including half of the Fortune 100 companies, as well as...
direct-marketing-association-india.org