Elektromotive
Encyclopedia
Elektromotive is a UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 based company specialising in the manufacture and installation of charging infrastructure
Charging station
An electric vehicle charging station, also called EV charging station, electric recharging point, charging point and EVSE , is an element in an infrastructure that supplies electric energy for the recharging of electric vehicles, plug-in hybrid electric-gasoline vehicles) or semi-static and mobile...

 for electric car
Electric car
An electric car is an automobile which is propelled by electric motor, using electrical energy stored in batteries or another energy storage device. Electric cars were popular in the late-19th century and early 20th century, until advances in internal combustion engine technology and mass...

s and other electric vehicle
Electric vehicle
An electric vehicle , also referred to as an electric drive vehicle, uses one or more electric motors or traction motors for propulsion...

s, using their trade name of Elektrobay. The company has partnerships with major corporations including EDF Energy
EDF Energy
EDF Energy is an integrated energy company in the United Kingdom, with operations spanning electricity generation and the sale of gas and electricity to homes and businesses throughout the United Kingdom...

 and Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...

 to supply charging posts and data services.

History

Elektromotive was founded in 2003 by former photographer Calvey Taylor-Haw in Brighton.

The company is based at Sussex University at the Sussex Innovation centre, which acts as a business incubator for start up companies.

The first Elektrobays were installed by Westminster City Council
Westminster City Council
Westminster City Council is the local authority for the City of Westminster in Greater London, England. It is a London borough council and is entitled to be known as a city council, which is a rare distinction in the United Kingdom. The city is divided into 20 wards, each electing three councillors...

 in 2006 (branded as 'Juice Point'), with there now being over 100 units in London. The Elektrobays are frequently used by EV users, with the Berkeley Square location in particular being frequently over subscribed.

Elektromotive has a deal with electricity supplier EDF Energy
EDF Energy
EDF Energy is an integrated energy company in the United Kingdom, with operations spanning electricity generation and the sale of gas and electricity to homes and businesses throughout the United Kingdom...

 to part fund the installation of some Elektrobays in public places.

In February 2009, Westminster City Council was accused by energy suppler Npower of infringing its trademark by calling their Elektrobays 'Juice Points'.

The first on-street stations outside in London were commissioned in Brighton and Hove in September 2009, although over 90 stations were already operational on private sites outside London.

Products

The company's main product is a range of Elektrobay units for charging vehicles that supply 13amps 230v suitable for slow-charging vehicles. These are available as free standing posts, wall mounted and with a range of connectors. They also offer intelligent systems to communicate with the vehicle while charging.

They are currently working on a version that will also supply 32amp-Three phase for faster charging of vehicles that support that feature

Partnerships

Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...

 and Smart have been preparing for the widespread uptake of electric vehicles (EVs) in the UK by beginning the installation of recharging points across their dealer
Dealer
Dealer may refer to:* Antique dealer, someone who sells Antiques* Art dealer, gallerist, somebody or company that buys and sells art...

networks. Currently, 20 Elektrobay recharging units have been installed at seven locations as part of a pilot project. Further expansion of the initiative is planned for late-2010.
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