Emma (application)
Encyclopedia
Emma, the Friendly Marketplace (or Emma) is a free mobile application
Application software
Application software, also known as an application or an "app", is computer software designed to help the user to perform specific tasks. Examples include enterprise software, accounting software, office suites, graphics software and media players. Many application programs deal principally with...

 released by Strategy Network Incorporated on July 23, 2011. The name Emma derives from an acronym for "Electronic Marketplace for Merchandise and Activities". The app is designed to enable users to trade goods and services
Electronic commerce
Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...

 and plan events with others, similar to the Craigslist
Craigslist
Craigslist is a centralized network of online communities featuring free online classified advertisements, with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums....

 concept, but incorporates user profiles from Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 that enhance security.

Emma is available on the iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

 with a free download from the Apple App Store.

Features

Emma is a mobile marketplace that incorporates social networking
Social network
A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...

 elements.

Features of Emma include:
  • Social profiles which describe location and interests and can be created for different types of connections (Anonymous, Professional, and Social)
  • Connectivity with Facebook through MicroStrategy Gateway
    MicroStrategy Gateway
    MicroStrategy Gateway is a cloud-based service provided by MicroStrategy, Inc. that connects enterprise applications to the Facebook social graph...

     technology
  • Ability to filter broadcasting of listings by location, interest, age, gender, or relationship
  • Owner and bidder user profiles are sent to each other before any exchange or transaction is made
  • Categories include social activities, job and gig
    Gig (musical performance)
    Gig is slang for a musical engagement in which musicians are hired. Originally coined in the 1920s by jazz musicians, the term, short for the word "engagement", now refers to any aspect of performing such as assisting with performance and attending musical performance...

     listings, transportation, merchandise, real estate or other services
  • Map view and ability to filter by current extent of geographic area
  • User rating system to leave feedback on a user



Recognition

Within its first week of release, Emma was placed in Apple’s "New & Noteworthy" category of the App Store in the Lifestyle section.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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