MicroStrategy Gateway is a cloud

Cloud computing

Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility over a network ....

-based service provided by MicroStrategy, Inc.

MicroStrategy

MicroStrategy, Inc. , is a business intelligence software vendor. MicroStrategy's software enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make more strategic business decisions...

 that connects enterprise

Enterprise software

Enterprise software, also known as enterprise application software , is software used in organizations, such as in a business or government, contrary to software chosen by individuals...

 applications to the Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 social graph

Social graph

The social graph is a term coined by scientists working in the social areas of graph theory. It has been described as "the global mapping of everybody and how they're related"...

. MicroStrategy Gateway was announced at the company’s user conference in July 2011.
Examples of applications that connect to MicroStrategy Gateway are Alert

Alert (application)

Alert is a free mobile application developed on MicroStrategy Gateway technology that allows users to follow their favorite Facebook Pages in one integrated place on their mobile device...

, Emma

Emma (application)

Emma, the Friendly Marketplace is a free mobile application released by Strategy Network Incorporated on July 23, 2011. The name Emma derives from an acronym for "Electronic Marketplace for Merchandise and Activities"...

 and Wisdom

Wisdom (application)

Wisdom is a Facebook application released by Strategy Network Incorporated. It runs on MicroStrategy Gateway technology. The Wisdom application is available for free and links with the user’s Facebook social graph.-Application development:...

.

MicroStrategy Gateway converts Facebook social graph data into a tabular data structure, allowing easier personalization of enterprise apps such as CRM

Customer relationship management

Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...

, marketing, service, sales, loyalty and mobile applications. This adds a level of social interactivity to the applications, which may be Microsoft Windows

Microsoft Windows

Microsoft Windows is a series of operating systems produced by Microsoft.Microsoft introduced an operating environment named Windows on November 20, 1985 as an add-on to MS-DOS in response to the growing interest in graphical user interfaces . Microsoft Windows came to dominate the world's personal...

 applications, mobile applications for Apple iOS and Google Android, and ERP

Enterprise resource planning

Enterprise resource planning systems integrate internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service, customer relationship management, etc. ERP systems automate this activity with an integrated software application...

 systems from Oracle, SAP and Microsoft.

Concept of friendly applications

MicroStrategy CEO Michael J. Saylor

Michael J. Saylor

Michael J. Saylor is an American entrepreneur, industrialist, and co-founder of MicroStrategy, Inc., an enterprise software company specializing in business intelligence , enterprise reporting, dashboard, and OLAP software. He serves as the Chairman of the Board of Directors, Chief Executive...

 describes “friendly” applications as apps that are inherently mobile, social, and personal. Gateway allows enterprise companies across many industries connect to the Facebook social network to create friendly and intelligent social applications.

Features

Gateway’s set of features include:

• Facebook compliance
• Rich data query: Ability to execute chained queries, generating rich query results by traversing social network pathways.
• Bidirectional data flow
• High efficiency query algorithms: Combines multiple overlapping queries into consolidated API
  Application programming interface
  An application programming interface is a source code based specification intended to be used as an interface by software components to communicate with each other...
  
   calls to minimize the load on Facebook and improve performance.
• Real-time data response: Maintains an operational database to house social graph data, making the data available to applications even when Facebook connectivity is limited.
• Facebook governing safeguards: Gateway has self-monitoring features that help prevent data requests from exceeding Facebook’s governed maximums. Automatically restricts query submission if the governed levels are approached.
• Social analytics and segmentation
• Scalability: Built on an MPP architecture
  Massively parallel
  Massively parallel is a description which appears in computer science, life sciences, medical diagnostics, and other fields.A massively parallel computer is a distributed memory computer system which consists of many individual nodes, each of which is essentially an independent computer in itself,...
  
  , enabling significant scale.

Use

MicroStrategy Gateway is one component of a larger strategy of social intelligence for enterprise business. Gateway includes various features that focus on performance and availability by using a governing mechanism to track query loads and a database to make social graph data available even when Facebook access is interrupted. Gateway converts Facebook’s data from a file-based system into a relational database

Relational database

A relational database is a database that conforms to relational model theory. The software used in a relational database is called a relational database management system . Colloquial use of the term "relational database" may refer to the RDBMS software, or the relational database itself...

structure.

External links

• MicroStrategy Gateway