Enercell
Encyclopedia
Enercell is a battery
brand sold exclusively by RadioShack
at retail stores and online. For decades, Enercell batteries were manufactured by Eveready, and then by Energizer
when Energizer Holdings bought out Eveready. In 2004, Rayovac
successfully underbid Energizer as RadioShack's battery supplier. As an added bonus, Rayovac also began packaging the Enercell branded batteries (something RadioShack had previously done themselves), which lead to considerably higher, profit margins for batteries at RadioShack. Rayovac had formerly manufactured a rechargeable alkaline battery
for RadioShack also branded Enercell for a short period of time, however poor sales prompted a switch in branding back to Rayovac Renewal before the product was finally discontinued at RadioShack in 2001.
Previously, other specialty batteries (such as cordless telephone batteries and button-cell batteries) available at RadioShack were branded Enercell, however these were purchased simultaneously from multiple manufacturers at a piece rate. Although the same purchase process is still in effect, specialty batteries at RadioShack are now simply branded "RadioShack", all new batteries arriving at Radio Shack stores are now using the Enercell name in a black and green package.
Also, Radio Shack for several years sold batteries branded "Enercell Plus" that were marketed as "Premium Alkaline" batteries. http://support.radioshack.com/support_tutorials/batteries/67363.htm These were always manufactured by Energizer, until they were discontinued in January 2007. The same product has been relaunched as "Digital Plus" and is called a "high power alkaline". It is also now manufactured by Rayovac.
Radio Shack is beginning to expand the Enercell name to all power accessories in the form of alkaline and rechargeable batteries, power adapters, power inverters, travel adapters and voltage converters, as well as surge protectors, power strips and power cords.
Battery (electricity)
An electrical battery is one or more electrochemical cells that convert stored chemical energy into electrical energy. Since the invention of the first battery in 1800 by Alessandro Volta and especially since the technically improved Daniell cell in 1836, batteries have become a common power...
brand sold exclusively by RadioShack
RadioShack
RadioShack Corporation is an American franchise of electronics retail stores in the United States, as well as parts of Europe, South America and Africa. As of 2008, RadioShack reported net sales and operating revenues of $4.81 billion. The headquarters of RadioShack is located in Downtown...
at retail stores and online. For decades, Enercell batteries were manufactured by Eveready, and then by Energizer
Energizer Holdings
Energizer Holdings is an American manufacturer of batteries and personal care products, headquartered in Town and Country, Missouri. Its most well known brands are Energizer and Eveready batteries, Schick, Wilkinson Sword and Edge shaving products, Playtex feminine hygiene and baby products, and...
when Energizer Holdings bought out Eveready. In 2004, Rayovac
Rayovac
Rayovac is a brand of batteries owned by Spectrum Brands of Madison, Wisconsin, United States.- History :...
successfully underbid Energizer as RadioShack's battery supplier. As an added bonus, Rayovac also began packaging the Enercell branded batteries (something RadioShack had previously done themselves), which lead to considerably higher, profit margins for batteries at RadioShack. Rayovac had formerly manufactured a rechargeable alkaline battery
Rechargeable alkaline battery
Rechargeable alkaline battery is a type of alkaline battery that is rechargeable. The first generation rechargeable alkaline technology was developed by Battery Technologies Inc in Canada and licensed to Pure Energy, EnviroCell, Rayovac, and Grandcell...
for RadioShack also branded Enercell for a short period of time, however poor sales prompted a switch in branding back to Rayovac Renewal before the product was finally discontinued at RadioShack in 2001.
Previously, other specialty batteries (such as cordless telephone batteries and button-cell batteries) available at RadioShack were branded Enercell, however these were purchased simultaneously from multiple manufacturers at a piece rate. Although the same purchase process is still in effect, specialty batteries at RadioShack are now simply branded "RadioShack", all new batteries arriving at Radio Shack stores are now using the Enercell name in a black and green package.
Also, Radio Shack for several years sold batteries branded "Enercell Plus" that were marketed as "Premium Alkaline" batteries. http://support.radioshack.com/support_tutorials/batteries/67363.htm These were always manufactured by Energizer, until they were discontinued in January 2007. The same product has been relaunched as "Digital Plus" and is called a "high power alkaline". It is also now manufactured by Rayovac.
Radio Shack is beginning to expand the Enercell name to all power accessories in the form of alkaline and rechargeable batteries, power adapters, power inverters, travel adapters and voltage converters, as well as surge protectors, power strips and power cords.