Euro RSCG London
Encyclopedia
Euro RSCG London is a London
-based integrated advertising agency
.
It is part of the Euro RSCG Worldwide network which has 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East.
, Chivas Regal
, Reckitt Benckiser
, PSA Peugeot Citroen
and Kraft Foods
.
In 2010, the company was appointed by Comet
, the Kesa Electricals-owned electronics retailer, to handle its £13m UK advertising account
encouraging communities to paint their local spaces.
The company was also responsible 'Team Green Britain' for EDF Energy
, a campaign that aims to rally Britons to rise to the challenge of living a greener, lower carbon lifestyle.
founded One Young World
, a global leadership summit for young leaders age 25 and under, which united from all the world's 192 countries to address major global challenges.
The One Young World Inaugural Summit was held in London on February 8 to 10, 2010 and drew 823 young leaders from 112 countries. They were listened to and counselled by leaders of global stature, including Kofi Annan
, Bob Geldof
and Desmond Tutu
.
The company also created the Tck Tck Tck campaign for climate justice, launched in Cannes
on 26th June 2009. Its purpose was to empower individuals and businesses to pressure political decision makes to go to Copenhagen and deliver a just and binding climate agreement. It now has 15 millions campaign supporters - with the petition being delivered to the Executive Secretary of the UNFCCC at the onset of the Summit. 46 NGOs campaigned under the Tck Tck Tck banner and it received political endorsement from the UK government.
The company is committed to reducing its carbon footprint. Between 2006 and 2009 it reduced its carbon emissions by 33%. In 2009, it implemented a a staff awareness scheme that encouraged switching lights off at night, switching equipment off rather than leaving it on standby and using the stairs rather than the lifts.
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
-based integrated advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
.
It is part of the Euro RSCG Worldwide network which has 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East.
Key Clients
The agency works for global brands including DuluxDulux
Dulux is an internationally available brand of paint. It is produced by AkzoNobel . The brand name Dulux has been used by both ICI and DuPont since 1931 and was one of the first alkyd-based paints.-History:...
, Chivas Regal
Chivas Regal
Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, owned by Pernod Ricard. According to the brand packaging, Chivas Brothers was first established in 1801 in Aberdeen, Scotland. The Chivas brand's home is Strathisla Distillery at Keith, Moray in Speyside, Scotland.It is the...
, Reckitt Benckiser
Reckitt Benckiser
Reckitt Benckiser plc is a global consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household products and a major producer of consumer healthcare and personal products...
, PSA Peugeot Citroen
PSA Peugeot Citroën
PSA Peugeot Citroën is a French manufacturer of automobiles and motorcycles sold under the Peugeot and Citroën marques. Headquartered in the 16th arrondissement of Paris, PSA is the second largest automaker based in Europe and the number eight in the world.-History:In December 1974 Peugeot S.A....
and Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
.
In 2010, the company was appointed by Comet
Comet
A comet is an icy small Solar System body that, when close enough to the Sun, displays a visible coma and sometimes also a tail. These phenomena are both due to the effects of solar radiation and the solar wind upon the nucleus of the comet...
, the Kesa Electricals-owned electronics retailer, to handle its £13m UK advertising account
Recent Campaigns
In 2010, the company created a global integrated advertising campaign, The Let's Colour Project, for DuluxDulux
Dulux is an internationally available brand of paint. It is produced by AkzoNobel . The brand name Dulux has been used by both ICI and DuPont since 1931 and was one of the first alkyd-based paints.-History:...
encouraging communities to paint their local spaces.
The company was also responsible 'Team Green Britain' for EDF Energy
EDF Energy
EDF Energy is an integrated energy company in the United Kingdom, with operations spanning electricity generation and the sale of gas and electricity to homes and businesses throughout the United Kingdom...
, a campaign that aims to rally Britons to rise to the challenge of living a greener, lower carbon lifestyle.
Corporate Responsibility
In 2009, Euro RSCGEuro RSCG
Euro RSCG Worldwide is one of the largest integrated marketing communications agencies in the world, made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. Euro RSCG provides advertising, marketing services, corporate...
founded One Young World
One Young World
One Young World is a global forum for young people of leadership calibre. It manifests the reality of common humanity and the shared existence of all the people in one world...
, a global leadership summit for young leaders age 25 and under, which united from all the world's 192 countries to address major global challenges.
The One Young World Inaugural Summit was held in London on February 8 to 10, 2010 and drew 823 young leaders from 112 countries. They were listened to and counselled by leaders of global stature, including Kofi Annan
Kofi Annan
Kofi Atta Annan is a Ghanaian diplomat who served as the seventh Secretary-General of the UN from 1 January 1997 to 31 December 2006...
, Bob Geldof
Bob Geldof
Robert Frederick Zenon "Bob" Geldof, KBE is an Irish singer, songwriter, author, occasional actor and political activist. He rose to prominence as the lead singer of the Irish rock band The Boomtown Rats in the late 1970s and early 1980s alongside the punk rock movement. The band had hits with his...
and Desmond Tutu
Desmond Tutu
Desmond Mpilo Tutu is a South African activist and retired Anglican bishop who rose to worldwide fame during the 1980s as an opponent of apartheid...
.
The company also created the Tck Tck Tck campaign for climate justice, launched in Cannes
Cannes
Cannes is one of the best-known cities of the French Riviera, a busy tourist destination and host of the annual Cannes Film Festival. It is a Commune of France in the Alpes-Maritimes department....
on 26th June 2009. Its purpose was to empower individuals and businesses to pressure political decision makes to go to Copenhagen and deliver a just and binding climate agreement. It now has 15 millions campaign supporters - with the petition being delivered to the Executive Secretary of the UNFCCC at the onset of the Summit. 46 NGOs campaigned under the Tck Tck Tck banner and it received political endorsement from the UK government.
The company is committed to reducing its carbon footprint. Between 2006 and 2009 it reduced its carbon emissions by 33%. In 2009, it implemented a a staff awareness scheme that encouraged switching lights off at night, switching equipment off rather than leaving it on standby and using the stairs rather than the lifts.
External links
- Euro RSCG London Website
- Euro RSCG London on Linkedin
- Euro London blog
- Euro RSCG London on Facebook
- Euro RSCG London company info
- Euro RSCG London's Flickr photo stream
Euro RSCG London in the News
- Brand Republic: Rebecca Moody steps up to head Euro RSCG planning
- The IPA: A Moment With... Russ Lidstone, CEO, Euro RSCG London
- Contagious Magazine interview with Euro RSCG London CEO about Dulux campaign
- Brand Republic: Think BR: The need for brand humility 2010
- Guardian article on Climate Change
- Contagious Magazine: Brands need to drive social change