Fanta Citrus
Encyclopedia
Citra was a grapefruit
-flavored soft drink
released into the U.S. market in 1996 by the Coca-Cola Company around the same time as Surge, another citrus
-flavored soft drink marketed by Coca-Cola (although Surge had caffeine
while Citra did not). Citra had a very similar flavor to Fresca
, especially the version of Fresca sold in Latin America
, which is sweetened with sucrose
(table sugar) rather than aspartame
as in the American version of Fresca. It also had a flavor similar flavor to Squirt, except that Squirt
contains a trace of orange or tangerine flavoring.
In the U.S., Citra was rebranded as Fanta
Citrus as of 15 March 2004 . Citra should not be confused with Coca-Cola Citra
, a variety of Coca-Cola
with citrus flavoring.
The original marketing campaign had the theme "Curiously crisp Citra". The drink was always referred to as "citrus flavored" and never as grapefruit flavored, even though most of the taste was grapefruit and sugar.
It was made in the Citrus Blend and Lemon flavors. Fanta Citrus is discontinued, but was only in certain areas of the U.S.
The drink is still out in the shops but it now called Fanta grapefruit.
Grapefruit
The grapefruit , is a subtropical citrus tree known for its sour fruit, an 18th-century hybrid first bred in Barbados. When found, it was named the "forbidden fruit"; it has also been misidentified with the pomelo or shaddock , one of the parents of this hybrid, the other being sweet orange The...
-flavored soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
released into the U.S. market in 1996 by the Coca-Cola Company around the same time as Surge, another citrus
Citrus
Citrus is a common term and genus of flowering plants in the rue family, Rutaceae. Citrus is believed to have originated in the part of Southeast Asia bordered by Northeastern India, Myanmar and the Yunnan province of China...
-flavored soft drink marketed by Coca-Cola (although Surge had caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
while Citra did not). Citra had a very similar flavor to Fresca
Fresca
Fresca is a citrus diet soft drink made by The Coca-Cola Company. First introduced in the United States in 1966, the drink is now sold throughout the American continent...
, especially the version of Fresca sold in Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
, which is sweetened with sucrose
Sucrose
Sucrose is the organic compound commonly known as table sugar and sometimes called saccharose. A white, odorless, crystalline powder with a sweet taste, it is best known for its role in human nutrition. The molecule is a disaccharide composed of glucose and fructose with the molecular formula...
(table sugar) rather than aspartame
Aspartame
Aspartame is an artificial, non-saccharide sweetener used as a sugar substitute in some foods and beverages. In the European Union, it is codified as E951. Aspartame is a methyl ester of the aspartic acid/phenylalanine dipeptide. It was first sold under the brand name NutraSweet; since 2009 it...
as in the American version of Fresca. It also had a flavor similar flavor to Squirt, except that Squirt
Squirt
Squirt is a caffeine-free, citrus-flavored, carbonated soft drink, created in 1938 in Phoenix, Arizona.- History :Squirt was created by Herb Bishop in 1938, after experimenting with a similar citrus drink, Citrus Club. He created a new, carbonated drink which required both less fruit juice and less...
contains a trace of orange or tangerine flavoring.
In the U.S., Citra was rebranded as Fanta
Fanta
Fanta is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink debuted in Germany in 1941 and originally sold only in Europe.-History:...
Citrus as of 15 March 2004 . Citra should not be confused with Coca-Cola Citra
Coca-Cola Citra
Coca-Cola Citra is a beverage made by The Coca-Cola Company. The design shows yellow and green stripes, and a pair of citrus fruits resembling a lemon and a lime...
, a variety of Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
with citrus flavoring.
The original marketing campaign had the theme "Curiously crisp Citra". The drink was always referred to as "citrus flavored" and never as grapefruit flavored, even though most of the taste was grapefruit and sugar.
It was made in the Citrus Blend and Lemon flavors. Fanta Citrus is discontinued, but was only in certain areas of the U.S.
The drink is still out in the shops but it now called Fanta grapefruit.