Fashion is a Canadian

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 fashion

Fashion

Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

 magazine

Magazine

Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 published by St. Joseph Media. Established in 1977, it is currently based in Toronto

Toronto

Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

 (with satellite offices in Vancouver

Vancouver

Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

, Calgary

Calgary

Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...

 and Montreal

Montreal

Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

), publishes 10 issues a year and has a total readership of 1.85 million (PMB Oct 2010).

The magazine covers international, national and local fashion and beauty trends and news. It aims to reach affluent, style-conscious urban women.

The current editor-in-chief is Bernadette Morra. Previous to joining Fashion, Morra spent 23 years at the Toronto Star

Toronto Star

The Toronto Star is Canada's highest-circulation newspaper, based in Toronto, Ontario, Canada. Its print edition is distributed almost entirely within the province of Ontario...

, first as fashion writer, then (since 1993) as fashion editor. She left the Star in 2008 to be a freelance writer and launch a website for jewellery lovers. Bernadette has reported from the runways of Milan, London, Paris and New York, and interviewed many top fashion designers, models and celebrities including Karl Lagerfeld, Marc Jacobs, Nicolas Ghesquiere, Victoria Beckham and Linda Evangelista.

St. Joseph Media, the magazine's publisher, also publishes Toronto Life

Toronto Life

Toronto Life is a monthly Canadian magazine about entertainment, politics and life in Toronto, Ontario, Canada. Toronto Life also publishes a number of annual special interest guides about the city, including Home Decor, Stylebook, Eating & Drinking, Real Estate and Weddings. Established in 1966,...

, Canadian Family, Weddingbells, Quill & Quire

Quill & Quire

Quill & Quire, a Canadian magazine about the book and publishing industry, was launched in 1935 and has an average circulation of 5,000 copies per issue, but its publisher claims a readership of 25,000...

and Where Canada magazines.