Femme for DKNY
Encyclopedia
Femme for DKNY
Jeans is a fashion line designed by Hilary Duff
for Donna Karan
New York that ran for a limited time. It was announced in the November 2008 issue of Fashion Rules magazine that Duff's previous hit fashion line Stuff by Hilary Duff
would be discontinued since she didn't have full control of it anymore. She also stated in the article that she would like to design clothes for girls her age. Femme was officially announced in Women's Wear Daily
on February 5, 2009 Duff said she wanted to design clothes that were multi-functional, like tunics with removable scarves, skinny jeans with adjustable belt loops and tees with detachable and printed necklaces. Femme for DKNY Jeans hit shelves nationwide in August 2009 with prices ranging from $39 to $129.
by photographer Scott Schuman, the ads are designed to reflect the individual style of trendsetting New Yorkers. These ads have appeared on the DKNY website and in many fashion-related magazines including Teen Vogue
, Cosmopolitan
, Company and Kiss. Duff also has a multi-guest arc in Season 3 of Gossip Girl
which will air around the time when the clothes hit stores. Duff also has an internet mini series on Youtube
called "The Chase" (see below) which premiered August 21, 2009 and another episode aired every Friday thereafter. Femme was first released to be ordered on the official DKNY website on September 4 and featured all 30 individual pieces. Femme was featured along with Duff and a model in the Seventeen
September issue and also in the Us Weekly
September issue including Duff versions of the catwalk trends in her collection.
podcast channel. It premiered on Friday August 21, 2009 and a new episode is added every Friday afterwards. The first episode "Chapter One: The Beginning" brought in over 22,000 views in its first week and became one the channels most viewed videos. On Friday 28 August two more videos were added, "Chapter Two: Suspect Ryan" and "Chapter Three: Suspect Ruby." Both of these videos are around 20 seconds long and are based in European cities. "Ryan" is based in Amsterdam
and "Ruby" is based in Paris
. Both videos have an arrangement of clips featuring Duff in different disguises. They show the clothes from her line Femme she was wearing lying in places where she was as the police try to chase her down. In chapters 4 and 5, both released Friday 4 September, "Chapter 4: Suspect Layla" is set in Shanghai and features a sequenced hoodie and black leggings. "Chapter 5: Suspect Kim" is in New York and features the bomber jacket and grey jeans. "Chapter 6: Closing In" is set in the headquarters and shows two police men at a billboard with all the photos of Duff in all of the clothes on that she was wearing in the previous chapters. The final video in the series was called "The Final Chapter" was released on the 18th of September, and was under 3 minutes in length. This video starts with Duff in her natural blond hair and a green pollo neck, the two male detectives enter and Duff leaves the cinema. They follow her out and she turns a corner and bumps into them again in a different disguise of black hair, then they follow her into a club. In the club Duff changes disguise numerous times as people walk past, from short blond hair to long brown hair and a sequined green dress and finally blond hair with the tunic. Duff then finally walks down a street where she passes many posters of her with wanted printed on them. The video ends with a link to the website.
DKNY
DKNY is a label of fashion designer Donna Karan. It is also the name of a clothing store in New York City featuring Donna Karan's associated line.-History:...
Jeans is a fashion line designed by Hilary Duff
Hilary Duff
Hilary Erhard Duff is an American actress, singer-songwriter, entrepreneur, and author. After working in local theater plays and television commercials in her childhood, she achieved fame playing the title role in the Disney Channel television series Lizzie McGuire. She also reprised her role in...
for Donna Karan
Donna Karan
Donna Karan is an American fashion designer and the creator of the Donna Karan New York and DKNY clothing labels.-Early life:...
New York that ran for a limited time. It was announced in the November 2008 issue of Fashion Rules magazine that Duff's previous hit fashion line Stuff by Hilary Duff
Stuff by Hilary Duff
Stuff by Hilary Duff was a clothing line that was launched by Hollywood star Hilary Duff in March 2004 with clothes distributed through Target in the United States, Kmart and Target in Australia, Hudson's Bay Company in Canada and Edgar's in South Africa.Initially started as a clothing line, the...
would be discontinued since she didn't have full control of it anymore. She also stated in the article that she would like to design clothes for girls her age. Femme was officially announced in Women's Wear Daily
Women's Wear Daily
Women's Wear Daily is a fashion-industry trade journal sometimes called "the bible of fashion." WWD delivers information and intelligence on changing trends and breaking news in the fashion, beauty and retail industries with a readership composed largely of retailers, designers, manufacturers,...
on February 5, 2009 Duff said she wanted to design clothes that were multi-functional, like tunics with removable scarves, skinny jeans with adjustable belt loops and tees with detachable and printed necklaces. Femme for DKNY Jeans hit shelves nationwide in August 2009 with prices ranging from $39 to $129.
Promotion
Femme for DKNY was actually announced in the February 5, 2009 issue of Women's Wear Daily, this also included photos of Duff wearing the clothes herself and of sketches. Duff also appeared in the September 2009 issue of InStyle which included an exclusive photoshoot of her wearing the clothes taken by photographer Thomas Whiteside. Duff has also been a model along with Sophie Srej and Gracie Carvalho in the Femme for DKNY Jeans Fall 2009 ad campaign. Shot on the streets of ManhattanManhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...
by photographer Scott Schuman, the ads are designed to reflect the individual style of trendsetting New Yorkers. These ads have appeared on the DKNY website and in many fashion-related magazines including Teen Vogue
Teen Vogue
Teen Vogue magazine began as a version of Vogue magazine for teenage girls. This US magazine focuses on fashion and celebrities and offers information about the latest entertainment and feature stories on current issues and events.- Description :...
, Cosmopolitan
Cosmopolitan (magazine)
Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s...
, Company and Kiss. Duff also has a multi-guest arc in Season 3 of Gossip Girl
Gossip Girl
Gossip Girl is an American young adult novel series written by Cecily von Ziegesar and published by Little, Brown and Company, a subsidiary of the Hachette Group. The series revolves around the lives and romances of the privileged teenagers at the Constance Billard School for Girls, an elite...
which will air around the time when the clothes hit stores. Duff also has an internet mini series on Youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
called "The Chase" (see below) which premiered August 21, 2009 and another episode aired every Friday thereafter. Femme was first released to be ordered on the official DKNY website on September 4 and featured all 30 individual pieces. Femme was featured along with Duff and a model in the Seventeen
Seventeen (magazine)
Seventeen is an American magazine for teenagers. It was first published in September 1944 by Walter Annenberg's Triangle Publications. News Corporation bought Triangle in 1988, and sold Seventeen to K-III Communications in 1991. Primedia sold the magazine to Hearst in 2003. It is still in the...
September issue and also in the Us Weekly
Us Weekly
Us Weekly is a celebrity gossip magazine, founded in 1977 by The New York Times Company, who sold it in 1980. It was acquired by Wenner Media in 1986. The publication covers topics ranging from celebrity relationships to the latest trends in fashion, beauty, and entertainment...
September issue including Duff versions of the catwalk trends in her collection.
The Chase
The Chase is a mini-series which Duff stars in on her official YoutubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
podcast channel. It premiered on Friday August 21, 2009 and a new episode is added every Friday afterwards. The first episode "Chapter One: The Beginning" brought in over 22,000 views in its first week and became one the channels most viewed videos. On Friday 28 August two more videos were added, "Chapter Two: Suspect Ryan" and "Chapter Three: Suspect Ruby." Both of these videos are around 20 seconds long and are based in European cities. "Ryan" is based in Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...
and "Ruby" is based in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
. Both videos have an arrangement of clips featuring Duff in different disguises. They show the clothes from her line Femme she was wearing lying in places where she was as the police try to chase her down. In chapters 4 and 5, both released Friday 4 September, "Chapter 4: Suspect Layla" is set in Shanghai and features a sequenced hoodie and black leggings. "Chapter 5: Suspect Kim" is in New York and features the bomber jacket and grey jeans. "Chapter 6: Closing In" is set in the headquarters and shows two police men at a billboard with all the photos of Duff in all of the clothes on that she was wearing in the previous chapters. The final video in the series was called "The Final Chapter" was released on the 18th of September, and was under 3 minutes in length. This video starts with Duff in her natural blond hair and a green pollo neck, the two male detectives enter and Duff leaves the cinema. They follow her out and she turns a corner and bumps into them again in a different disguise of black hair, then they follow her into a club. In the club Duff changes disguise numerous times as people walk past, from short blond hair to long brown hair and a sequined green dress and finally blond hair with the tunic. Duff then finally walks down a street where she passes many posters of her with wanted printed on them. The video ends with a link to the website.