Stuff by Hilary Duff
Encyclopedia
Stuff by Hilary Duff was a clothing line that was launched by Hollywood star Hilary Duff
in March 2004 with clothes distributed through Target
in the United States
, Kmart and Target in Australia
, Hudson's Bay Company
(Zellers
, Home Outfitters
and The Bay
) in Canada
and Edgar's in South Africa
.
Initially started as a clothing line, the company expanded its business into furniture, fragrances, and jewelry, targeted at the teen and preteen crowd. In 2007, the Internet website Stardoll.com previewed Duff's clothing line to customers by allowing them to dress up a paper doll on the website (which include Hilary Duff's own doll) with the clothes
People magazine reported that the line had grossed $5 million in its first year.
The line was then re-launched in 2006 for Duff's debut fragrance "With Love... Hilary Duff
". Duff said about her own fashion line that it "reflects my personal style and taste. As a designer, I travel around the world - from London to Japan, New York to Los Angeles - to make sure my design ideas are in tune".
The label was overseen by brand management firm The Robert Thorne Company, which previously ran Mary-Kate and Ashley Olsen's Dualstar
company. the firm collaborates with Duff in spearheading her fashion, beauty and home product lines and her online and promotional initiatives, overseeing production, sales and marketing.
In February 2007 Duff went on The View to promote her new fragrance and her fall fashion line.
The line included lip glosses, eye shadows, mascara, and other makeup products. Other items in the line include jewelry, handbags, clothing, stationary, school supplies such as pencil cases, the brand also sold home furniture items such as bed sets. The jewelry, makeup, and some other products were also sold at Claire's and Club Libby Lu.
In a November 2008 interview with Fashion Rules magazine, Hilary stated that her "Stuff by Hilary Duff" line was officially discontinued since she didn't have full control of the line anymore. She also mentioned that she wanted to design for girls her age and would announce her new clothing line sometime in the future. That clothing line ended up being Femme for DKNY
.
Hilary Duff
Hilary Erhard Duff is an American actress, singer-songwriter, entrepreneur, and author. After working in local theater plays and television commercials in her childhood, she achieved fame playing the title role in the Disney Channel television series Lizzie McGuire. She also reprised her role in...
in March 2004 with clothes distributed through Target
Target Corporation
Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Kmart and Target in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, Hudson's Bay Company
Hudson's Bay Company
The Hudson's Bay Company , abbreviated HBC, or "The Bay" is the oldest commercial corporation in North America and one of the oldest in the world. A fur trading business for much of its existence, today Hudson's Bay Company owns and operates retail stores throughout Canada...
(Zellers
Zellers
Zellers Inc. is Canada's second-largest chain of mass merchandise discount stores, with locations in communities across Canada. A subsidiary of the Hudson's Bay Company , it has 273 locations across the country....
, Home Outfitters
Home Outfitters
Home Outfitters is Canada's largest kitchen, bed, and bath superstore, with 69 stores across the country selling bedding, towels, housewares, and other home accessories....
and The Bay
The Bay
The Bay is a chain of 91 department stores that operate across parts of Canada. It is the main brand of Hudson's Bay Company , North America's oldest company. It has its headquarters in the Simpson Tower in Toronto. In French, the chain is known as la Baie, short for "Compagnie de la Baie d'Hudson"...
) in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and Edgar's in South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
.
Initially started as a clothing line, the company expanded its business into furniture, fragrances, and jewelry, targeted at the teen and preteen crowd. In 2007, the Internet website Stardoll.com previewed Duff's clothing line to customers by allowing them to dress up a paper doll on the website (which include Hilary Duff's own doll) with the clothes
People magazine reported that the line had grossed $5 million in its first year.
The line was then re-launched in 2006 for Duff's debut fragrance "With Love... Hilary Duff
With Love... Hilary Duff
"With Love... Hilary Duff" is the first fragrance by actress and singer Hilary Duff. It is distributed by the Elizabeth Arden company. "With Love...Hilary Duff" was one of the three best-selling fragrances launched at U.S. department stores in late 2006...
". Duff said about her own fashion line that it "reflects my personal style and taste. As a designer, I travel around the world - from London to Japan, New York to Los Angeles - to make sure my design ideas are in tune".
The label was overseen by brand management firm The Robert Thorne Company, which previously ran Mary-Kate and Ashley Olsen's Dualstar
Dualstar
Dualstar Entertainment Group, LLC is a privately held American limited liability company owned by Mary-Kate and Ashley Olsen, which produces movies, TV shows, magazines, video games, etc...
company. the firm collaborates with Duff in spearheading her fashion, beauty and home product lines and her online and promotional initiatives, overseeing production, sales and marketing.
In February 2007 Duff went on The View to promote her new fragrance and her fall fashion line.
The line included lip glosses, eye shadows, mascara, and other makeup products. Other items in the line include jewelry, handbags, clothing, stationary, school supplies such as pencil cases, the brand also sold home furniture items such as bed sets. The jewelry, makeup, and some other products were also sold at Claire's and Club Libby Lu.
In a November 2008 interview with Fashion Rules magazine, Hilary stated that her "Stuff by Hilary Duff" line was officially discontinued since she didn't have full control of the line anymore. She also mentioned that she wanted to design for girls her age and would announce her new clothing line sometime in the future. That clothing line ended up being Femme for DKNY
Femme for DKNY
Femme for DKNY Jeans is a fashion line designed by Hilary Duff for Donna Karan New York that ran for a limited time. It was announced in the November 2008 issue of Fashion Rules magazine that Duff's previous hit fashion line Stuff by Hilary Duff would be discontinued since she didn't have full...
.