Film Advisory Board
Encyclopedia
The Film Advisory Board, Inc. (FAB) is a member-supported organization founded in 1975 by Elayne Blythe (1919 - 2005). The FAB's "Award of Excellence" was developed to award quality family-oriented and children's entertainment in both print and electronic media.

The second division of FAB is the FAB Ratings System. Originally developed by Elayne Blythe in four categories ("L", "V", "N" and "S", for (respectively) Language
Profanity
Profanity is a show of disrespect, or a desecration or debasement of someone or something. Profanity can take the form of words, expressions, gestures, or other social behaviors that are socially constructed or interpreted as insulting, rude, vulgar, obscene, desecrating, or other forms.The...

, Violence
Violence
Violence is the use of physical force to apply a state to others contrary to their wishes. violence, while often a stand-alone issue, is often the culmination of other kinds of conflict, e.g...

, Nudity
Nudity
Nudity is the state of wearing no clothing. The wearing of clothing is exclusively a human characteristic. The amount of clothing worn depends on functional considerations and social considerations...

 and Sex
Human sexual behavior
Human sexual activities or human sexual practices or human sexual behavior refers to the manner in which humans experience and express their sexuality. People engage in a variety of sexual acts from time to time, and for a wide variety of reasons...

), the present system was developed in 1988 at the request of independent film
Independent film
An independent film, or indie film, is a professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. In addition to being produced and distributed by independent entertainment companies, independent films are also produced...

 makers and distributors as an alternative to the Motion Picture Association of America film rating system. The FAB ratings system is intended to be less costly and more informative than the MPAA's system. The ratings fee is based on the film's running time instead of negative cost, and the ratings are based on the level of maturity of the material's intended audience, rather than the film's content.

While the FAB ratings system is not as recognized or well-known as the MPAA's rating system, it is in use by a number of commercial video distributors for direct-to-video
Direct-to-video
Direct-to-video is a term used to describe a film that has been released to the public on home video formats without being released in film theaters or broadcast on television...

 releases that would have been impractical to submit to the MPAA.

Film Advisory Board Rating System

The Film Advisory Board has six ratings categories. Each includes a brief description as to the rating's explanation, such as "Violence in Battle Scenes", "Substance Abuse
Drug abuse
Substance abuse, also known as drug abuse, refers to a maladaptive pattern of use of a substance that is not considered dependent. The term "drug abuse" does not exclude dependency, but is otherwise used in a similar manner in nonmedical contexts...

" or "Brief Nudity".
Image
Text

Children
Ages 10 and under.

Family
All ages.
Equivalent to MPAA's G rating.

Parental Discretion
Content description implies age suitability.
Formerly M (Mature); equivalent to MPAA's PG rating.

Parental Discretion-Mature
Ages 13 and over.
Formerly VM (Very Mature); equivalent to MPAA's PG-13 rating.

Extremely Mature
Ages 17 and over.
Equivalent to MPAA's R or NC-17 ratings, depending on content description.

Adults Only
Ages 18 and over only.
Equivalent to X-rated since March 2003; previously equivalent to MPAA's NC-17 rating.

Criticism of the "Seal of Excellence"

The Film Advisory Board has come under criticism as of late with the seemingly wide use of the FAB Seal of Excellence, with critics stating that while the seal denotes family-friendly entertainment, it does not always denote quality. When Gelf Magazine http://www.gelfmagazine.com/ contacted Janet Stokes, current head of the FAB, about awarding the FAB Seal of Excellence to the box-office flop Deck the Halls
Deck the Halls (film)
Deck the Halls is a 2006 family comedy film set during the Christmas season in Massachusetts. It stars Danny DeVito, Matthew Broderick, Kristin Davis, and Kristin Chenoweth and is directed by John Whitesell.- Plot :...

, she admitted that the FAB does not review movies, but determines which are suitable for children.

To quote the magazine:

"We're not critics," Stokes says. "Critics are people who say the 'yay' or the 'nay'. We don’t do that. If we can't say something good about a film, we don’t give them an award."

External links

  • "Seal of Doom" - Article by Jerry Beck, critical of the FAB Seal of Excellence
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