First Choice Haircutters
Encyclopedia
First Choice Haircutters is a hairdressing
company. The company originated as a salon
in London
, Ontario
, in 1980. Currently it has over 400 locations all over Canada
and the United States
. It is a franchise
company, and experienced system-wide sales of nearly $3 billion in 2007. First Choice Haircutters is today a subsidiary
of Regis Corporation
; the largest hair salon chain in the world, that also owns companies like Supercuts
.
Often located in strip mall
s, the company describes itself as targeting "value-conscious families". Most salons are 800–1000 square feet, with a minimum frontage
of 15 feet. The salons operate on a drop-in basis.
, who later went on to act in the soap opera
The Bold and the Beautiful
, made her début in a commercial for the company. She was only eighteen when she played the part of "the hair girl" on the commercial; the ad was still running three years later.
In August 2008, a First Choice Haircutters salon in Bowmanville, Ontario
, was hit by an SUV
that, for unknown reasons, crashed through the front window. There were no injuries resulting from the accident, as nobody was sitting in the chairs when it happened.
Hairdresser
Hairdresser is a term referring to anyone whose occupation is to cut or style hair in order to change or maintain a person's image. This is achieved using a combination of hair coloring, haircutting, and hair texturing techniques...
company. The company originated as a salon
Beauty salon
A beauty salon or beauty parlor is an establishment dealing with cosmetic treatments for men and women...
in London
London, Ontario
London is a city in Southwestern Ontario, Canada, situated along the Quebec City – Windsor Corridor. The city has a population of 352,395, and the metropolitan area has a population of 457,720, according to the 2006 Canadian census; the metro population in 2009 was estimated at 489,274. The city...
, Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
, in 1980. Currently it has over 400 locations all over Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. It is a franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
company, and experienced system-wide sales of nearly $3 billion in 2007. First Choice Haircutters is today a subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
of Regis Corporation
Regis Corporation
Regis Corporation is the largest hair salon chain in the world, with over 11,000 salons , it is ranked 712 on the Fortune 1000...
; the largest hair salon chain in the world, that also owns companies like Supercuts
Supercuts
Supercuts is a hair salon franchise with over 2,000 locations across the United States. The company was founded in the San Francisco Bay Area in 1975, by Geoffrey M. Rappaport and Frank E. Emmett. The company's first location, which is still in existence, is in Albany, California. Its headquarters...
.
Company origin and profile
The company headquarters are located in Mississauga, Ontario.Often located in strip mall
Strip mall
A strip mall is an open-area shopping center where the stores are arranged in a row, with a sidewalk in front. Strip malls are typically developed as a unit and have large parking lots in front...
s, the company describes itself as targeting "value-conscious families". Most salons are 800–1000 square feet, with a minimum frontage
Frontage
Frontage is the full length of a plot of land or a building measured alongside the road on to which the plot or building fronts. This is considered especially important for certain types of commercial and retail real estate, in applying zoning bylaws and property tax...
of 15 feet. The salons operate on a drop-in basis.
Related stories
The Canadian actress Jacqueline MacInnes WoodJacqueline MacInnes Wood
Jacqueline MacInnes Wood is a Canadian actress perhaps best known for her role as Steffy Forrester on the long-running American soap opera The Bold and the Beautiful. She is also known for her role in the Disney XD television movie Skyrunners and appeared in Horror film Final Destination 5...
, who later went on to act in the soap opera
Soap opera
A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble,...
The Bold and the Beautiful
The Bold and the Beautiful
The Bold and the Beautiful is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS Daytime. It premiered on March 23, 1987....
, made her début in a commercial for the company. She was only eighteen when she played the part of "the hair girl" on the commercial; the ad was still running three years later.
In August 2008, a First Choice Haircutters salon in Bowmanville, Ontario
Bowmanville, Ontario
Bowmanville is the largest community in the Municipality of Clarington in Durham Region, Ontario, Canada. It is located in Southern Ontario about 75 km east of Toronto and 15 km east of Oshawa along Highway 2...
, was hit by an SUV
Sport utility vehicle
A sport utility vehicle is a generic marketing term for a vehicle similar to a station wagon, but built on a light-truck chassis. It is usually equipped with four-wheel drive for on- or off-road ability, and with some pretension or ability to be used as an off-road vehicle. Not all four-wheel...
that, for unknown reasons, crashed through the front window. There were no injuries resulting from the accident, as nobody was sitting in the chairs when it happened.