Flatsy Dolls are flat dolls that were made by Ideal Toy Company

Ideal Toy Company

Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938...

 from 1969 through 1973. At the time little girls collected them and now they are collectors items. The dolls were designed by Hank Kramer.

Description

Flatsys have long hair, which goes to the floor, generally in vivid colors (like bright blue, bright yellow, pink, etc.). They are made of soft vinyl with wires inside the limbs, neck, and body which make them posable. They wear "mod" clothes reflecting the styles of the 1960s. Their faces have sweet, grinning expressions with eyes looking either to the left or to the right. Each Flatsy has a "theme" and comes with an accessory and a cardboard liner with a picture in keeping with that theme. They also have a plastic clip to hold the doll in place on the liner card which also detached for play time. Every Flatsy came with shoes and in nearly every case, a hat.

Markings on a genuine Flatsy

In order to verify a genuine Flatsy, the Ideal Toy Company

Ideal Toy Company

Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938...

branded each one in the back with an oval shape that has the word "Ideal" in it. Below it are the words "©1969 Pat. Pend. Hong Kong." Any variation of this brand indicates a counterfeit or "knock-off". Also, Flatsy's hair is not rooted in the back of head, only on the top.

Sizes

Flatsys were made in three sizes: Mini, which are about 2½ inches tall; Medium, which are about 5 inches tall; and Fashion, which are about 8½ inches tall. The Minis and Mediums are very similar in appearance, except of course for size, while the Fashions are very tall, thin, and have rooted eyelashes.