Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 in 1907 by Morris and Rose Michtom

Morris Michtom

Morris Michtom was a Russian Jewish immigrant, who with his wife Rose invented the Teddy Bear.Mitchtom, who arrived in New York in 1887, was selling candy in his shop at 404 Tompkins Avenue in Bedford-Stuyvesant Brooklyn by day and making stuffed animals with his wife Rose at night. The Teddy Bear...

 after they had invented the Teddy bear

Teddy bear

The teddy bear is a stuffed toy bear. They are usually stuffed with soft, white cotton and have smooth and soft fur. It is an enduring form of a stuffed animal in many countries, often serving the purpose of entertaining children. In recent times, some teddy bears have become collector's items...

 in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company

CBS

CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

, which in turn sold Ideal to Viewmaster International

View-Master

View-Master is a device for viewing seven 3-D images on a paper disk. Although the View-Master is now considered a children's toy, it was originally marketed as a way for viewers to enjoy stereograms of colorful and picturesque tourist attractions.-1939–66: stereoscopic sightseeing:In 1911,...

 in 1987, which renamed itself to View-Master Ideal in the process. View-Master Ideal was later bought by Tyco Toys, Inc.

Tyco Toys

Tyco Toys is an American toy manufacturer. Since 1997 it has been a division of the Mattel toy company.-History:Mantua Metal Products was a Woodbury Heights, New Jersey, metalworks business founded in 1926 by John Tyler and family...

 of Mt. Laurel, New Jersey

New Jersey

New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

, upon its purchase of View-Master Ideal. The Ideal line remained part of Tyco until Tyco’s merger with Mattel, Inc., in 1997.

Certain brands and toys that originated with Ideal continued to be manufactured by Mattel, most notably the Magic 8-ball

Magic 8-ball

The Magic 8 Ball is a toy used for fortune-telling or seeking advice, manufactured by Mattel.-Origin:While Magic 8-Ball did not exist in its current form until 1950, the functional component was invented by Albert C. Carter, who was inspired by a "spirit writing" device used by his mother, Mary, a...

 and Rubik's Cube

Rubik's Cube

Rubik's Cube is a 3-D mechanical puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik.Originally called the "Magic Cube", the puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980 and won the German Game of the Year special award for Best Puzzle that...

.

Ideal began making dolls in 1907. Their first doll was “Yellow Kid” from the “The Yellow Kid

The Yellow Kid

The Yellow Kid emerged as the lead character in Hogan's Alley, drawn by Richard F. Outcault, which became one of the first Sunday supplement comic strips in an American newspaper, although its graphical layout had already been thoroughly established in political and other, purely-for-entertainment...

” comic strip by Richard Felton Outcault. After that they began making a line of baby and character dolls such as Naughty Marietta from the Victor Herbert operetta and Admiral Dot

Admiral Dot

Admiral Dot , born Leopold S. Kahn, was a dwarf performer for Phineas Taylor Barnum.-Biography:He was born in 1859 or 1863 in San Francisco. His mother had given birth to ten children, three survived. His two dwarf brothers were known as Major Atom and General Pin...

. Ideal advertised their dolls as unbreakable since they were made of composition

Composition doll

A composition doll is a doll made partially or wholly out of composition, a composite material composed of sawdust, glue, and other materials such as cornstarch, resin and wood flour. Composition dolls were marketed as unbreakable and hailed as an improvement in doll making from the fragile bisque...

, a material made of sawdust and glue. Ideal produced over 200 variations of dolls throughout the composition era.

During the Baby Boom era, Ideal became the largest doll making company in the
United States and began selling dolls under license in Canada, Australia, and the United Kingdom. Their most popular dolls included Betsy Wetsy, Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, and Crissy.

Toys and Games

• Alligator Game
• Astrobase
  Astrobase
  Astro Base was a toy made by the Ideal company in the early 1960s. The toy ran on 4 D Cell batteries. Besides a power switch, it had several features that includes the following modes of operation:...
  
  
• Batman
  Batman
  Batman is a fictional character created by the artist Bob Kane and writer Bill Finger. A comic book superhero, Batman first appeared in Detective Comics #27 , and since then has appeared primarily in publications by DC Comics...
  
   Playset
• Battle Action Tank Trap
• Battling Spaceships
• Battling Tops
  Battling Tops
  Battling Tops is a children's game first manufactured by Ideal in 1968. In 1977 it was renamed Battling Spaceships in response to Star Wars fervor. After Ideal was sold in 1982, Marx took over the game. By the late 1980s, the game was out of production...
  
  
• Beat The "8" Ball
• Bing Bang Boing
• Boaterific
• Bongo Kongo
• Bop the Beetle
• Be a King or Queen outfit
• Buck-a-roo!
• Building Boards
• Captain Action
  Captain Action
  Captain Action was an action figure, from 1966, equipped with a wardrobe of costumes allowing him to become Superman, Batman, Spider-Man, Captain America, Aquaman, the Phantom, The Lone Ranger , Flash Gordon, Buck Rogers, Sgt. Fury, Steve Canyon, and the Green Hornet. Captain Action was the Ideal...
  
  
• Checkpoint: Danger!
• Careful!* Clancy the Roller Skating Monkey
• Comic Heroines (AKA Superqueen)
• Composa-Tune
• Crazy Clock
• Criss-Cross
  Criss-Cross
  Criss-Cross was an artist's cooperative that formed in Colorado in the early 1970s. Having evolved out of Drop City, the 1960s artists' community, C-C focused on issues surrounding "pattern and structure" and became associated with the 70's art movement "P&D" .In 1974, the five founders, Gene...
  
  
• Dr. Evil
  Dr. Evil (Captain Action)
  Dr. Evil was an action figure in 1968 who served as the central villain for the well known Captain Action.-Creation and Character Description:...
  
  
• Dukes of Hazzard
  Dukes of Hazzard
  The Dukes of Hazzard is an American television series that aired on the CBS television network from 1979 to 1985.The series was inspired by the 1975 film Moonrunners, which was also created by Gy Waldron and had many identical or similar character names and concepts.- Overview :The Dukes of Hazzard...
  
   Racing Set
• Electroman
• Electronic Detective
• Evel Knievel
  Evel Knievel
  Evel Knievel , born Robert Craig Knievel, was an American daredevil and entertainer. In his career he attempted over 75 ramp-to-ramp motorcycle jumps between 1965 and 1980, and in 1974, a failed jump across Snake River Canyon in the Skycycle X-2, a steam-powered rocket...
  
   toys
• Fiddlestix
• Fish Bait
• Flintstones toys
• Frontier Logs
• Gaylord the Walking Bassett Hound
• Gunfight at OK Corral Playset
• Hands Down
• Howdy Doody
  Howdy Doody
  Howdy Doody is an American children's television program that was created and produced by E. Roger Muir and telecast on NBC in the United States from 1947 until 1960. It was a pioneer in children's television programming and set the pattern for many similar shows...
  
   doll
• Impact
• ITC Models
• The Game of Jaws
  The Game of Jaws
  The Game of Jaws is a 1975 board game by Ideal. The game is based on the blockbuster of the same name. Today, the game is very rare and is a valuable collector's item.-Game:...
  
  
• Jay J. Armes
  Jay J. Armes
  Jay J. Armes is an American amputee, private investigator, and actor. He is known for his prosthetic hands.-Early life and amputation:...
  
   action figure.
• Justice League
  Justice League
  The Justice League, also called the Justice League of America or JLA, is a fictional superhero team that appears in comic books published by DC Comics....
  
   of America Playset
• KerPlunk
  KerPlunk (game)
  KerPlunk is a children's game first marketed by the Ideal Toy Company in 1967.The game consists of a transparent plastic tube, plastic rods called straws and a number of marbles...
  
  
• Kindles
• Lamb Chop
  Lamb Chop (puppet)
  Lamb Chop is a sock puppet sheep created by comedian and ventriloquist Shari Lewis. In 1957, Lamb Chop, a ewe, first appeared with Lewis on Hi Mom, a local morning show that aired on WNBC in New York....
  
   puppet
• Magic 8-ball
  Magic 8-ball
  The Magic 8 Ball is a toy used for fortune-telling or seeking advice, manufactured by Mattel.-Origin:While Magic 8-Ball did not exist in its current form until 1950, the functional component was invented by Albert C. Carter, who was inspired by a "spirit writing" device used by his mother, Mary, a...
  
  
• Magilla Gorilla
  Magilla Gorilla
  The Magilla Gorilla Show is an animated series for television produced by Hanna-Barbera for Screen Gems between 1963 and 1967, and originally sponsored in syndication by Ideal Toys from 1963 through 1966. The show also had other recurring characters, including Punkin' Puss & Mushmouse, and Ricochet...
  
  
• Maniac
  Ideal Maniac
  Maniac is an electronic game created by the Ideal Toy Company.Maniac is "four games in one". Instructions refer to the individual games as challenges....
  
  
• Manglor
  Manglor
  Manglors was a line of action figures released by the Ideal Toy Company in 1984 and 1985. The first wave consisted of Manglord , Manglosaurus and Manglodactyl. A second wave, packaged with plastic eggs, appeared in 1985, which included Manglodemon, Manglizard, and Manglodragon...
  
  
• Model cars
• Monkey Stix
• Motorific
  Motorific
  Motorific is the brand name of a line of battery-operated slot car toys and related accessories marketed by the Ideal Toy Company from 1964 to the early 1970s...
  
  
• Mouse Trap
  Mouse Trap (board game)
  Mouse Trap is a board game first published by Ideal in 1963 for two or more players. Over the course of the game, players at first cooperate to build a working Rube Goldberg-like mouse trap...
  
  
• Mr. Machine
  Mr. Machine
  Mr. Machine is a once popular children's mechanical toy originally manufactured by the Ideal Toy Company in 1960. Mr. Machine was a robot-like mechanical man wearing a top hat. The body had a giant windup key at the back...
  
  
• Pac-Man
  Pac-Man
  is an arcade game developed by Namco and licensed for distribution in the United States by Midway, first released in Japan on May 22, 1980. Immensely popular from its original release to the present day, Pac-Man is considered one of the classics of the medium, virtually synonymous with video games,...
  
   Panic
• Poppin Hoppies
• Power Mitepower tools
• Rack 'N' Roll Bowling
• Rebound
  Rebound
  Rebound can refer to:In films:* Rebound , a 1931 movie starring Ina Claire and Robert Ames* Rebound , a 1959 movie starring Lyndon Brook and Jane Hylton...
  
  
• Robert the Robot
• Robo Force
  Robo Force
  -The Toys:The toy line featured robot action figures with suction cup bases and "crusher arm" action. In addition each figure, which basically resembled a customized Dalek, also included another gimmick or two such as a hook or extendable guns....
  
  
• Robot Commando
• Rocks & Bugs & Things
• Rubik's Cube
  Rubik's Cube
  Rubik's Cube is a 3-D mechanical puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik.Originally called the "Magic Cube", the puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980 and won the German Game of the Year special award for Best Puzzle that...
  
   (license)
• Shaker Maker
  Shaker Maker
  Shaker Maker is a toy for making figures. Water and a powder must be mixed in a shaker and after turning the shaker the mixture flows into moulds inside the shaker. Because of fast polymerisation the consistency of the mixture becomes like pudding in seconds. After some days it hardens.Shaker Maker...
  
  
• Snap Bowling
• Stretchie dolls
• Super City (toy)
• Sure Shot Baseball
• Swack!
• Teddy Bear
  Teddy bear
  The teddy bear is a stuffed toy bear. They are usually stuffed with soft, white cotton and have smooth and soft fur. It is an enduring form of a stuffed animal in many countries, often serving the purpose of entertaining children. In recent times, some teddy bears have become collector's items...
  
  
• ThunderStreak (hydro wing rubberband powered toy) 1967
• Tin Can Alley
  Tin Can Alley
  Tin Can Alley is an inexpensive electronic shooting game for children. It uses infrared technology embedded inside a small plastic pistol or rifle. The objective is to aim at a mark below a selection of small tin cans perched upon a plastic wall. Successfully aiming at the marks below each of the...
  
  
• Tiny Mighty Mo
• Tip-It
• Tornado Bowl
• Toss Across
  Toss across
  Toss Across is a game first introduced in 1969 by the now defunct Ideal Toy Company. The game was designed by Marvin Glass and Associates and created by Hank Kramer, Larry Reiner and Walter Moe, and is now distributed by Mattel. It is a game in which participants play tic-tac-toe by lobbing small...
  
  
• TCR: Total Control Racing
  Total Control Racing
  Total Control Racing was a toy brand from Ideal which debuted in the late 1970s, similar to slot car sets, with approximately HO scale cars that operated on a slotless track....
  
  
• Triple Up
• Upset
  Upset
  An upset occurs in a competition, frequently in electoral politics or sports, when the party popularly expected to win , is defeated by an underdog whom the majority expects to lose, defying the conventional wisdom...
  
  
• U.S. Royal Giant Tire Mechanical Toy - from the 1964-65 New York World's Fair
• Walt Disney
  Walt Disney
  Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...
  
   toys
• Zeroids
  Zeroids
  The Zeroids were a line of toy robots from the Planet Zero introduced by the Ideal Toy Company in 1967. Consisting of Zerak, Zintar and Zobor, the Zeroids powered their way into the imaginations of young boys for nearly a decade....
  
  

Board games

• All-Pro Basketball National Basketball Association Game
• All-Pro Football National Football League Game
• All-Pro Hockey National Hockey League Game
• Crazy Clock
• I Vant to Bite Your Finger
  I Vant to Bite Your Finger
  I Vant to Bite Your Finger was a board game designed by Charles Phillips andCharlie Leicht published by Ideal Toys in collaboration with Hasbro in 1979, in which waking a vampire represented as a standee on the game board obligated the player to place his or her finger in the vampire's mouth, where...
  
  
• Mouse Trap
  Mouse Trap (board game)
  Mouse Trap is a board game first published by Ideal in 1963 for two or more players. Over the course of the game, players at first cooperate to build a working Rube Goldberg-like mouse trap...
  
  
• The Great Escape
• Tic-Tac-Dough
  Tic-Tac-Dough
  Tic-Tac-Dough is an American television game show based on the pen-and-paper game of tic-tac-toe. Contestants answer questions in various categories to put up their respective symbol, X or O, on the board. Three versions were produced: the initial 1956–59 run on NBC, a 1978–1986 run initially on...
  
  board game
  Board game
  A board game is a game which involves counters or pieces being moved on a pre-marked surface or "board", according to a set of rules. Games may be based on pure strategy, chance or a mixture of the two, and usually have a goal which a player aims to achieve...
  
  
• The Winning Ticket

DeFilippo Dolls

Master Sculptor Vincent J. DeFilippo spent 27 years creating dolls for the Ideal Toy Corporation from 1963 - 1980. Some of his creations included:

• Baby Baby
• Baby Dreams - The doll with velvet skin
• Baby Tickle Tickle
• Betsy Wetsy
  Betsy Wetsy
  Betsy Wetsy was a doll originally issued by the Ideal Toy Company of New York in 1935. Named for the daughter of Abraham Katz, the head of the company, the doll's special feature was urinating after a fluid was poured into her open mouth. The doll was made in several sizes in the 1940s and saw a...
  
  
• Dorothy Hamill Doll
• Evel Knievel
  Evel Knievel
  Evel Knievel , born Robert Craig Knievel, was an American daredevil and entertainer. In his career he attempted over 75 ramp-to-ramp motorcycle jumps between 1965 and 1980, and in 1974, a failed jump across Snake River Canyon in the Skycycle X-2, a steam-powered rocket...
  
   toys
• Jody An Old Fashioned Girl Dolls 1979
• Joey Stivic Doll
• KaMy Bottle Baby
• Karen & her magic carriage
• Lazy Dazy doll 1970s
• Magic Hair Crissy
• Movin Groovin Cricket/Tressy
• Patty Play Pal Doll
• Rub-a-Dub Doggiehttp://www.youtube.com/watch?v=Ltl7sS6pDGU
• Rub-a-Dub Dolly
• Sara Stimson/Shirley Temple
• Spinderella Flatsy Dolls
• Tearie Betsy Wetsy
• Tiffany Taylor Doll
• Tiny Tears
  Tiny Tears
  Tiny Tears was a doll manufactured by the American Character Doll Company. She was introduced in 1950 and remained in production through the early 1960s. Her distinguishing feature was her ability to shed tears from two tiny holes on either side of her nose when her stomach was pressed after...
  
   Doll
• Tippy Tumbles
• Tuesday Taylor and Taylor Jones dolls
• Upsy Dazy Doll
• Wake up Thumbelina Doll
• Zem 21 & Knight of Darkness

Other Ideal dolls

• Bonnie Braids doll
• Bibsy 23" Baby Doll 60's & 70's
• Crissy Doll
  Crissy Doll
  Crissy is an American fashion doll with a feature to adjust the length of its hair. Crissy was created in the Ideal Toy Corporation's prototype department in 1968. She has auburn hair and is 18 inch tall...
  
  
• Crown Princess - 10" vinyl glamour doll
• Deanna Durbin
  Deanna Durbin
  Deanna Durbin is a Canadian-born, Southern California-raised retired singer and actress, who appeared in a number of musical films in the 1930s and 1940s singing standards as well as operatic arias....
  
   Doll 1938
• Flexy Dolls - composition head and hands, wooden body and feet, and posable tubular wire mesh arms and legs
• Flossie Flirt - composition doll of the 1920s and 1930s
• Hugee Girl 1952 Baby Doll 16" Curly Molded Hair Cloth Body
• Hugee Girl 1954? All Rubber/Vinyl Body, 20",Curly Molded Hair
• Harmony
  Harmony
  In music, harmony is the use of simultaneous pitches , or chords. The study of harmony involves chords and their construction and chord progressions and the principles of connection that govern them. Harmony is often said to refer to the "vertical" aspect of music, as distinguished from melodic...
  
   doll
• Jelly Belly dolls
• Judy Garland
  Judy Garland
  Judy Garland was an American actress and singer. Through a career that spanned 45 of her 47 years and for her renowned contralto voice, she attained international stardom as an actress in musical and dramatic roles, as a recording artist and on the concert stage...
  
   Dolls 1939/1940 (part of publicity for original theatrical release of The Wizard of Oz
  The Wizard of Oz (1939 film)
  The Wizard of Oz is a 1939 American musical fantasy film produced by Metro-Goldwyn-Mayer. It was directed primarily by Victor Fleming. Noel Langley, Florence Ryerson and Edgar Allan Woolf received credit for the screenplay, but there were uncredited contributions by others. The lyrics for the songs...
  
  )
• Kissy doll
• Little Miss Revlon - 10" vinyl glamour doll, advertising tie-in with Revlon cosmetics
• Lolly doll
• Magic Lips doll
• Petite Princess Fantasy Dollhouse Furniture
• Playtex Dryper Baby
• Princess Patti Fantasy Dollhouse Furniture
• Revlon Doll - all vinyl glamour doll, advertising tie-in with Revlon cosmetics
• Sara Ann doll
• Saucy Walker doll
• Shirley Temple
  Shirley Temple
  Shirley Temple Black , born Shirley Jane Temple, is an American film and television actress, singer, dancer, autobiographer, and former U.S. Ambassador to Ghana and Czechoslovakia...
  
   dolls
• Snookie dolls (Pete & Repete)
• Sparkle Plenty - comic strip character doll from Dick Tracy, made beginning in 1947
• Tammy
• The Wonderful Wizard of Oz
  The Wonderful Wizard of Oz
  The Wonderful Wizard of Oz is a children's novel written by L. Frank Baum and illustrated by W. W. Denslow. Originally published by the George M. Hill Company in Chicago on May 17, 1900, it has since been reprinted numerous times, most often under the name The Wizard of Oz, which is the name of...
  
   Dolls 1986
• Toni - hard plastic doll, advertising tie-in with Toni home permanent
• Tressy
  Tressy
  Tressy is an American fashion doll who's most distinguishing features is a growing hair mechanism. Tressy was first produced by American Character Doll Co in the 1960s and later by Ideal Toy Company in the 1970s....
  
   - part of the Crissy family of Gro-Hair dolls
• Uneeda Kid - early composition doll, advertising tie-in with Uneeda Biscuit Co.
• Bye Bye Baby Doll 60's
• Thirsty Baby Doll 60's
• Cream Puff Baby Doll 50's
• Mama Doll

Playpal dolls

• Patti 36"
• Penny 32"
• Suzi 30"
• Bonnie 28"
• Johnny 28"
• Peter 38"
• Daddy's Girl 42" and 38"