Flit
Encyclopedia
Flit is the brand name for an insecticide
.
The original product, launched in 1923 and mainly intended for killing flies
and mosquito
es, was mineral oil
based and manufactured by the Standard Oil Company of New Jersey before the company, now part of ExxonMobil
, renamed itself first Esso and later Exxon
. Later marketed as "FLIT MLO," it has since been discontinued. A hand-operated device called a Flit gun
was commonly used to perform the spraying.
The Flit brand name has been reused for another insecticide product, with the primary active ingredient of permethrin
, marketed by Clarke Mosquito Control. The current product is most often used to control adult mosquito
es. Spraying it into the air kills adult mosquitoes that are present and then by settling onto surfaces it kills mosquitoes that may later land.
campaign. Theodor Seuss Geisel
created the artwork for this campaign, years before he started writing the children's books that made him famous as Dr. Seuss. The ads typically showed people threatened by whimsical, menacing insect-like creatures that will look familiar to fans of Dr. Seuss's later work and contained the tagline
"Quick, Henry, the Flit!" This advertising campaign continued for 17 years and made "Quick, Henry, the Flit!" into a popular catchphrase in the United States.
Insecticide
An insecticide is a pesticide used against insects. They include ovicides and larvicides used against the eggs and larvae of insects respectively. Insecticides are used in agriculture, medicine, industry and the household. The use of insecticides is believed to be one of the major factors behind...
.
The original product, launched in 1923 and mainly intended for killing flies
Fließ
Fließ is a municipality in the Landeck district and is located5 km south of Landeck on the upper course of the Inn River. It has 9 hamlets and was already populated at the roman age; the village itself was founded around the 6th century. After a conflagration in 1933 Fließ was restored more...
and mosquito
Mosquito
Mosquitoes are members of a family of nematocerid flies: the Culicidae . The word Mosquito is from the Spanish and Portuguese for little fly...
es, was mineral oil
Mineral oil
A mineral oil is any of various colorless, odorless, light mixtures of alkanes in the C15 to C40 range from a non-vegetable source, particularly a distillate of petroleum....
based and manufactured by the Standard Oil Company of New Jersey before the company, now part of ExxonMobil
ExxonMobil
Exxon Mobil Corporation or ExxonMobil, is an American multinational oil and gas corporation. It is a direct descendant of John D. Rockefeller's Standard Oil company, and was formed on November 30, 1999, by the merger of Exxon and Mobil. Its headquarters are in Irving, Texas...
, renamed itself first Esso and later Exxon
Exxon
Exxon is a chain of gas stations as well as a brand of motor fuel and related products by ExxonMobil. From 1972 to 1999, Exxon was the corporate name of the company previously known as Standard Oil Company of New Jersey or Jersey Standard....
. Later marketed as "FLIT MLO," it has since been discontinued. A hand-operated device called a Flit gun
Flit gun
A Flit gun is a hand-pumped insecticide sprayer used to dispense Flit, a brand-name insecticide widely used against flies and mosquitoes between 1928 and the mid-1950s...
was commonly used to perform the spraying.
The Flit brand name has been reused for another insecticide product, with the primary active ingredient of permethrin
Permethrin
Permethrin is a common synthetic chemical, widely used as an insecticide, acaricide, and insect repellent. It belongs to the family of synthetic chemicals called pyrethroids and functions as a neurotoxin, affecting neuron membranes by prolonging sodium channel activation. It is not known to...
, marketed by Clarke Mosquito Control. The current product is most often used to control adult mosquito
Mosquito
Mosquitoes are members of a family of nematocerid flies: the Culicidae . The word Mosquito is from the Spanish and Portuguese for little fly...
es. Spraying it into the air kills adult mosquitoes that are present and then by settling onto surfaces it kills mosquitoes that may later land.
"Quick, Henry, the Flit!"
In 1928 Flit, then marketed by a newly formed subsidiary of Jersey Standard, Stanco Incorporated, became the subject of a very successful long running advertisingAdvertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
campaign. Theodor Seuss Geisel
Dr. Seuss
Theodor Seuss Geisel was an American writer, poet, and cartoonist most widely known for his children's books written under the pen names Dr. Seuss, Theo LeSieg and, in one case, Rosetta Stone....
created the artwork for this campaign, years before he started writing the children's books that made him famous as Dr. Seuss. The ads typically showed people threatened by whimsical, menacing insect-like creatures that will look familiar to fans of Dr. Seuss's later work and contained the tagline
Tagline
A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product , or to reinforce the audience's memory of a product...
"Quick, Henry, the Flit!" This advertising campaign continued for 17 years and made "Quick, Henry, the Flit!" into a popular catchphrase in the United States.