FourFourTwo (Australia)
Encyclopedia
FourFourTwo is a football
magazine published by Haymarket Group
's Australian operations. It takes its title and layout from the UK magazine of the same name
.
competition, and with the upcoming Australia
vs Uruguay
FIFA World Cup
qualification playoff, which Australia won.
Previously, the British edition was sold in Australia, delivered via air freight from the UK. Some retailers still sell this version alongside the Australian edition.
The launch publicity ran with the tagline of "It's footy, but not as you know it", a reference to the popularity of Australian rules football
and rugby league
and the fact that association football is historically and still occasionally referred to as "soccer" in Australia. This also referred to the launch slogan of the A-league
"It's football, but not as you know it" - part of the work Football Federation Australia
(formerly known as 'Soccer Australia') is doing to rebrand and relaunch the game. Further to this, the first edition's frontpage contained the motto "Goodbye Soccer, Hello Football".
Football (soccer)
Association football, more commonly known as football or soccer, is a sport played between two teams of eleven players with a spherical ball...
magazine published by Haymarket Group
Haymarket Group
Haymarket Media Group is a privately owned media company headquartered in London, United Kingdom. It has offices in Australia, Belgium, China, Germany, India, Japan, Singapore and the United States....
's Australian operations. It takes its title and layout from the UK magazine of the same name
FourFourTwo
FourFourTwo is a football magazine published by Haymarket. Published monthly, costing £4.50, and at about 164 pages long, it published its 200th edition in February 2011...
.
History
It was launched in October 2005, to coincide with the launch of the new A-LeagueA-League
The A-League is the top Australasian professional football league. Run by Australian governing body Football Federation Australia , it was founded in 2004 following the folding of the National Soccer League and staged its inaugural season in 2005–06. It is sponsored by Hyundai Motor Company...
competition, and with the upcoming Australia
Australia national football (soccer) team
The Australia national association football team represents Australia in international association football competitions. Its official nickname is the "Socceroos"...
vs Uruguay
Uruguay national football team
The Uruguayan national football team represents Uruguay in international association football and is controlled by the Uruguayan Football Association, the governing body for football in Uruguay. The current head coach is Óscar Tabárez...
FIFA World Cup
FIFA World Cup
The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...
qualification playoff, which Australia won.
Previously, the British edition was sold in Australia, delivered via air freight from the UK. Some retailers still sell this version alongside the Australian edition.
The launch publicity ran with the tagline of "It's footy, but not as you know it", a reference to the popularity of Australian rules football
Australian rules football
Australian rules football, officially known as Australian football, also called football, Aussie rules or footy is a sport played between two teams of 22 players on either...
and rugby league
Rugby league
Rugby league football, usually called rugby league, is a full contact sport played by two teams of thirteen players on a rectangular grass field. One of the two codes of rugby football, it originated in England in 1895 by a split from Rugby Football Union over paying players...
and the fact that association football is historically and still occasionally referred to as "soccer" in Australia. This also referred to the launch slogan of the A-league
A-League
The A-League is the top Australasian professional football league. Run by Australian governing body Football Federation Australia , it was founded in 2004 following the folding of the National Soccer League and staged its inaugural season in 2005–06. It is sponsored by Hyundai Motor Company...
"It's football, but not as you know it" - part of the work Football Federation Australia
Football Federation Australia
Football Federation Australia is the governing body for the sport of football in Australia. Before 1 January 2005, it was known as the Australian Soccer Association , which succeeded Soccer Australia in this role in 2003...
(formerly known as 'Soccer Australia') is doing to rebrand and relaunch the game. Further to this, the first edition's frontpage contained the motto "Goodbye Soccer, Hello Football".