Frida Giannini
Encyclopedia
Frida Giannini is an Italian fashion designer and currently the Creative Director of the Italian fashion house Gucci
.
Giannini studied fashion design at Rome's Fashion Academy. In 1997, she worked for Fendi
to design ready-to-wear. After three seasons, she was promoted to designer of leather goods. In 2002, she joined Gucci as design director of handbags.
In 2004, Giannini was appointed to head women's accessories when Tom Ford
departed the company. At the time, Gucci stores focused its inventory on the "GG" monogram canvas bag. Gianni attempted to change Gucci's style from Tom Ford's designs by drawing from Gucci's heritage. Based on the 1960s Grace Kelly scarf, she developed the "Flora" collection of colorful bags. The collection was not well received by critics. In 2006, Women's Wear Daily commented: "Trends do not start here." However, Flora proved to be Gianni's first commercial success and she applied the style to other accessories including ballet shoes.
In 2006, Giannini was promoted to Creative Director for the entire Gucci label.
Giannini continues to design from heritage. For example, the 2010 Winter Men's line was noted for influences from Gucci's equestrian history. However, Giannini says, "I don't think it is a nostalgic collection, but heritage is good for me — going back to the archives, but looking forward to the future."
She collects vinyl records, with her collection currently at 8,000.
Gucci
The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...
.
Giannini studied fashion design at Rome's Fashion Academy. In 1997, she worked for Fendi
Fendi
Fendi is an Italian high fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH...
to design ready-to-wear. After three seasons, she was promoted to designer of leather goods. In 2002, she joined Gucci as design director of handbags.
In 2004, Giannini was appointed to head women's accessories when Tom Ford
Tom Ford
Thomas Carlyle "Tom" Ford is an American fashion designer and film director. He gained international fame for his turnaround of the Gucci fashion house and the creation of the Tom Ford label before directing the Oscar-nominated film A Single Man.-Early life :Tom Ford was born August 27, 1961 in...
departed the company. At the time, Gucci stores focused its inventory on the "GG" monogram canvas bag. Gianni attempted to change Gucci's style from Tom Ford's designs by drawing from Gucci's heritage. Based on the 1960s Grace Kelly scarf, she developed the "Flora" collection of colorful bags. The collection was not well received by critics. In 2006, Women's Wear Daily commented: "Trends do not start here." However, Flora proved to be Gianni's first commercial success and she applied the style to other accessories including ballet shoes.
In 2006, Giannini was promoted to Creative Director for the entire Gucci label.
Giannini continues to design from heritage. For example, the 2010 Winter Men's line was noted for influences from Gucci's equestrian history. However, Giannini says, "I don't think it is a nostalgic collection, but heritage is good for me — going back to the archives, but looking forward to the future."
She collects vinyl records, with her collection currently at 8,000.