Friele
Encyclopedia
Friele is a Norwegian
coffee
manufacturer and brand
based in Midtun, a commercial and residential district of the borough of Fana
in Bergen
, Norway. Friele is the largest producer of coffee in Norway.
The company was started in 1799 when ship’s captain Herman Friele I landed in Bergen to start trading. He bought a property in Bergen and established an import business with emphasis on coffee. Towards the middle of the 19th century, coffee consumption was growing due to falling prices from increased global production.
Friele is now owned by the seventh generation and chairman Herman Friele
. Friele buys its coffee beans from 9–10 different countries, mainly from Brazil
and Kenya
. Until the mid 1980s most of the coffee was sold in Western and Northern Norway, but since it has expanded throughout the country. The present plant was constructed in 1981.
Friele Frokost Kaffe is the leading brand with a market share
of 29%. Friele's product line also includes the brands Kronekaffe and Café Noir. Collectively all the Friele coffee brands have a total national market share of 35%.
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...
coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
manufacturer and brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
based in Midtun, a commercial and residential district of the borough of Fana
Fana
Fana is a borough of the city of Bergen, Norway.-History:Prior to 1972, Fana was an independent municipality which territory also included today's boroughs of Ytrebygda, Fyllingsdalen, and the southernmost part of Årstad.-Geography:...
in Bergen
Bergen
Bergen is the second largest city in Norway with a population of as of , . Bergen is the administrative centre of Hordaland county. Greater Bergen or Bergen Metropolitan Area as defined by Statistics Norway, has a population of as of , ....
, Norway. Friele is the largest producer of coffee in Norway.
The company was started in 1799 when ship’s captain Herman Friele I landed in Bergen to start trading. He bought a property in Bergen and established an import business with emphasis on coffee. Towards the middle of the 19th century, coffee consumption was growing due to falling prices from increased global production.
Friele is now owned by the seventh generation and chairman Herman Friele
Herman Friele
Herman Friele is a Norwegian businessman and politician for the Conservative Party. He has been chairman of the coffee manufacturer Friele since 1981, as the seventh generation Friele in charge of the company...
. Friele buys its coffee beans from 9–10 different countries, mainly from Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
and Kenya
Kenya
Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...
. Until the mid 1980s most of the coffee was sold in Western and Northern Norway, but since it has expanded throughout the country. The present plant was constructed in 1981.
Friele Frokost Kaffe is the leading brand with a market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...
of 29%. Friele's product line also includes the brands Kronekaffe and Café Noir. Collectively all the Friele coffee brands have a total national market share of 35%.