Fruit Shoot
Encyclopedia
Robinson's Fruit Shoot is a juice drink which is marketed to adults for their children and produced by Britvic
drinks and sold in the United Kingdom. It has been positioned as a somewhat healthier alternative to fizzy drinks such as Coca Cola, with partnerships with The Scouts
, and no added sugar. Its inclusion with McDonalds Happy Meals and KFC
'Kids Meals' instead of carbonated drinks has been cited in the firm's representation to Parliament on its healthier eating initiatives, where it is described as a "high juice, no added sugar drink" (the juice content is only 11%)
Robinson Fruit Shoot H2O 'With a Splash of Natural Fruity Orange Flavour'. It is made from 99.7% water. 'Natural Orange Flavour' is third in the ingredients list (after citric acid
) , so it contains a maximum of 1 in 1,000th of 'Natural Orange Flavour' (in 2010). Robinsons have not replied to a query asking if their 'Fruity Orange Flavour' contains any real orange.
Robinsons Fruit Shoot contains only natural flavours and colours and is available in five flavours; Summer Fruits (in low Sugar only) Apple (in low Sugar) Tropical (in low Sugar only) and Blackcurrant & Apple. (in regular and low sugar). It is noted that previously on the blue bottle, a small banner on the botton read "No Added Sugar", however this changed to "Low Sugar", which means sugar has been added to improve the flavour, however it is slightly unhealthier than the original.
The regular Fruit Shoot range with the green top, is a full sugar product, and does not contain Aspartame (the low sugar version with the blue top does).
Although it contains the blue top range conatins no sugar, it contains the artificial sweeteners Aspartame
and Acesulfame K, as well as other additives including acidity regulator Tri
sodium
Citrate
, Di
methyl Di and carbonate
, plus colourings and Malic Acid
. It is sold in a sports-style bottle, and since its launch in 2000 has become the best-selling children's ready-to-drink still beverage in the UK, beating better-established brands such as Ribena
.
In early 2009 Fruit Shoot started to promote their brand online, due to the success of the Robinsons parent brand's site in 2008.
in 2009 fruit shoot had a brand new look for the brand, and changes were made. Strawberry was replaced with summer fruits, orange and peach became orange. apple, summer fruits and tropical are only available with low sugar but blackcurrant, apple and orange are in regular (8 or 4 pack only) or low sugar.
Fruit Shoot is not recommended for people with PKU (Phenylketonuria) where amino acides annot be properly broken down, because the aspartame
and sweeteners are a source of phenylalanine.
Britvic
Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...
drinks and sold in the United Kingdom. It has been positioned as a somewhat healthier alternative to fizzy drinks such as Coca Cola, with partnerships with The Scouts
Scouting
Scouting, also known as the Scout Movement, is a worldwide youth movement with the stated aim of supporting young people in their physical, mental and spiritual development, that they may play constructive roles in society....
, and no added sugar. Its inclusion with McDonalds Happy Meals and KFC
KFC
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...
'Kids Meals' instead of carbonated drinks has been cited in the firm's representation to Parliament on its healthier eating initiatives, where it is described as a "high juice, no added sugar drink" (the juice content is only 11%)
Robinson Fruit Shoot H2O 'With a Splash of Natural Fruity Orange Flavour'. It is made from 99.7% water. 'Natural Orange Flavour' is third in the ingredients list (after citric acid
Citric acid
Citric acid is a weak organic acid. It is a natural preservative/conservative and is also used to add an acidic, or sour, taste to foods and soft drinks...
) , so it contains a maximum of 1 in 1,000th of 'Natural Orange Flavour' (in 2010). Robinsons have not replied to a query asking if their 'Fruity Orange Flavour' contains any real orange.
Robinsons Fruit Shoot contains only natural flavours and colours and is available in five flavours; Summer Fruits (in low Sugar only) Apple (in low Sugar) Tropical (in low Sugar only) and Blackcurrant & Apple. (in regular and low sugar). It is noted that previously on the blue bottle, a small banner on the botton read "No Added Sugar", however this changed to "Low Sugar", which means sugar has been added to improve the flavour, however it is slightly unhealthier than the original.
The regular Fruit Shoot range with the green top, is a full sugar product, and does not contain Aspartame (the low sugar version with the blue top does).
Although it contains the blue top range conatins no sugar, it contains the artificial sweeteners Aspartame
Aspartame
Aspartame is an artificial, non-saccharide sweetener used as a sugar substitute in some foods and beverages. In the European Union, it is codified as E951. Aspartame is a methyl ester of the aspartic acid/phenylalanine dipeptide. It was first sold under the brand name NutraSweet; since 2009 it...
and Acesulfame K, as well as other additives including acidity regulator Tri
Numerical prefix
Number prefixes are prefixes derived from numbers or numerals. In English and other European languages, they are used to coin numerous series of words, such as unicycle – bicycle – tricycle, dyad – triad – decade, biped – quadruped, September – October – November – December, decimal – hexadecimal,...
sodium
Sodium
Sodium is a chemical element with the symbol Na and atomic number 11. It is a soft, silvery-white, highly reactive metal and is a member of the alkali metals; its only stable isotope is 23Na. It is an abundant element that exists in numerous minerals, most commonly as sodium chloride...
Citrate
Citrate
A citrate can refer either to the conjugate base of citric acid, , or to the esters of citric acid. An example of the former, a salt is trisodium citrate; an ester is triethyl citrate.-Other citric acid ions:...
, Di
Numerical prefix
Number prefixes are prefixes derived from numbers or numerals. In English and other European languages, they are used to coin numerous series of words, such as unicycle – bicycle – tricycle, dyad – triad – decade, biped – quadruped, September – October – November – December, decimal – hexadecimal,...
methyl Di and carbonate
Carbonate
In chemistry, a carbonate is a salt of carbonic acid, characterized by the presence of the carbonate ion, . The name may also mean an ester of carbonic acid, an organic compound containing the carbonate group C2....
, plus colourings and Malic Acid
Malic acid
Malic acid is an organic compound with the formula HO2CCH2CHOHCO2H. It is a dicarboxylic acid which is made by all living organisms, contributes to the pleasantly sour taste of fruits, and is used as a food additive. Malic acid has two stereoisomeric forms , though only the L-isomer exists...
. It is sold in a sports-style bottle, and since its launch in 2000 has become the best-selling children's ready-to-drink still beverage in the UK, beating better-established brands such as Ribena
Ribena
Ribena is a British brand of fruit-based uncarbonated soft drink, carbonated soft drink and fruit drink concentrate produced by GlaxoSmithKline. The original and most common variety contains real blackcurrant juice.- History :...
.
In early 2009 Fruit Shoot started to promote their brand online, due to the success of the Robinsons parent brand's site in 2008.
in 2009 fruit shoot had a brand new look for the brand, and changes were made. Strawberry was replaced with summer fruits, orange and peach became orange. apple, summer fruits and tropical are only available with low sugar but blackcurrant, apple and orange are in regular (8 or 4 pack only) or low sugar.
Health
It is not sugar free, contains mainly water, only 10% fruit juice and each 200ml bottle contains 23g of sugar – the equivalent of almost five teaspoonfuls.Fruit Shoot is not recommended for people with PKU (Phenylketonuria) where amino acides annot be properly broken down, because the aspartame
Aspartame
Aspartame is an artificial, non-saccharide sweetener used as a sugar substitute in some foods and beverages. In the European Union, it is codified as E951. Aspartame is a methyl ester of the aspartic acid/phenylalanine dipeptide. It was first sold under the brand name NutraSweet; since 2009 it...
and sweeteners are a source of phenylalanine.