Gamelab London is an enterprise and action research initiative of London Metropolitan University

London Metropolitan University

London Metropolitan University , located in London, England, was formed on 1 August 2002 by the amalgamation of the University of North London and the London Guildhall University . The University has campuses in the City of London and in the London Borough of Islington.The University operates its...

 Department of Computing. Their directors are all senior or principal lecturers in the department's multimedia group, and all three have previous careers and on-going consultancy roles in industry. In addition, they play an active role in the British Interactive Media Association

British Interactive Media Association

The British Interactive Media Association or 'BIMA' is an industry body representing the digital industry in the United Kingdom.Formed in 1985, BIMA is a membership organisation primarily made up of digital agencies...

 and BAFTA Interactive.

Gamelab London has developed a collaborative model of engagement with industry, independent practitioners and the education sector, including Student Associates - which drives a two-way flow of knowledge, concepts and best practice through all of its work.

GameLab London is based in Shoreditch, London.