Gaspare Campari
Encyclopedia
Gaspare Campari was an Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 drink maker.

Born in Cassolnovo
Cassolnovo
Cassolnovo is a comune in the Province of Pavia in the Italian region Lombardy, located about 30 km southwest of Milan and about 35 km northwest of Pavia...

, Lombardy
Lombardy
Lombardy is one of the 20 regions of Italy. The capital is Milan. One-sixth of Italy's population lives in Lombardy and about one fifth of Italy's GDP is produced in this region, making it the most populous and richest region in the country and one of the richest in the whole of Europe...

, he was a master drink maker (or an apprentice maitre licoriste) at the Bass
Bass (beer)
The Bass Brewery was founded as a brewery in 1777 by William Bass in Burton upon Trent, England. The main brand was Bass Pale Ale, which was once the highest selling beer in the UK...

 Bar in Turin
Turin
Turin is a city and major business and cultural centre in northern Italy, capital of the Piedmont region, located mainly on the left bank of the Po River and surrounded by the Alpine arch. The population of the city proper is 909,193 while the population of the urban area is estimated by Eurostat...

, the major commercial centre for aperitif
Aperitif
Apéritifs and digestifs are alcoholic drinks that are normally served with meals.-Apéritifs:An apéritif is usually served before a meal to stimulate the appetite. This contrasts with digestifs, which are served after a meal for the purpose of aiding digestion...

 products, by the age 14. His recipe contained more than 60 natural ingredients including herbs, spices, barks and fruit peels. The company still keeps the complete recipe confidential today.

During the 1840s Campari sold his product throughout Italy. In 1860 he founded the Gruppo Campari in Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...

. Meanwhile France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 and Italy became rivals to one another in aperitif production and consumption. Aperitif makers began incorporating the labels with the names of cities like Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

, Turin and Milan as they distributed the products from city to city.

In 1862 he remarried and settled in Milan, the home of his second wife. He ran a cafe in front of Milan's historic cathedral, the Duomo
Duomo di Milano
Milan Cathedral is the cathedral church of Milan, Italy. Dedicated to Santa Maria Nascente , it is the seat of the Archbishop of Milan, currently Cardinal Angelo Scola....

. He also opened up Cafe Campari nearby.
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