Gilde Norsk Kjøtt
Encyclopedia
Gilde Norsk Kjøtt is a defunct Norwegian
Norway
Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

 red meat
Red meat
Red meat in traditional culinary terminology is meat which is red when raw and not white when cooked. In the nutritional sciences, red meat includes all mammal meat. Red meat includes the meat of most adult mammals and some fowl ....

 processing company organised as an agricultural cooperative. The company was by far the largest processor in the country when it merged with Prior Norge
Prior Norge
Prior Norge is a defunct Norwegian white meat and egg processing company organised as an agricultural cooperative. The company merged with Gilde Norsk Kjøtt in 2006 to create Nortura. The Prior brand is still used.-History:...

 in 2006 to create Nortura
Nortura
Nortura is a Norwegian agricultural cooperative that operates slaughterhouses and other processing plants related to meat and eggs. The company was created as a merger between Gilde Norsk Kjøtt and Prior Norge in 2006, and has head offices in Oslo...

. The company had gradually grown together as the slaughter cooperatives in the country had merged. It was not until 2000 that the company fully merged into one legal entity. Before this it had been an association between various local slaughterhouse
Slaughterhouse
A slaughterhouse or abattoir is a facility where animals are killed for consumption as food products.Approximately 45-50% of the animal can be turned into edible products...

s.

History

The first farmer owned slaughterhouse
Slaughterhouse
A slaughterhouse or abattoir is a facility where animals are killed for consumption as food products.Approximately 45-50% of the animal can be turned into edible products...

 in Norway was Hamar Slagteri AS founded in 1904. Seven years later Fellesslakteriet was founded in Oslo
Oslo
Oslo is a municipality, as well as the capital and most populous city in Norway. As a municipality , it was established on 1 January 1838. Founded around 1048 by King Harald III of Norway, the city was largely destroyed by fire in 1624. The city was moved under the reign of Denmark–Norway's King...

 as the first slaughter cooperative. 1930 sees the Trade Act that secured stable prices for both farmers and consumer
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...

s. The background for this was overproduction that had forced down the produce prices and bankrupt
Bankruptcy
Bankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....

 many farmers. The next year Norges Kjøtt og Fleskesentral (NKF) is established as a membership organisation for all slaughterhouses in Norway. In 1958 NKF reorganised creating 17 district organisations to manage the processing and the following year Gilde is launched in Northern Norway.

In 1990 the name of the company changed to Norsk Kjøttsamvirke BA that was kept until 2004 when it took the name Gilde Norsk Kjøtt BA. But not until 2000 is the company actually completely merged so the mother company owns all the processing plants. The company merged with Prior Norge to create Nortura in 2006.

Branding

The Gilde
Gilde
Gilde is a brand name used by the Norwegian meat processing company Nortura on its red meats, including pig. The mother company is responsible for the slaughterhouses while marketing and distribution is managed by the subsidiary Gilde Norge BA....

 brand name was taken into use nationally in 1964, after it had been used at first in Northern Norway since 1959. In 1971 Gilde made an agreement with Norges Kooperative Landsforening to create the common brand Goman that was to deliver meat to the cooperative stores. The company also adapted a separate organic food
Organic food
Organic foods are foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.For the...

 brand as under the Gilde brand during the 2000s. These products were exclusively distributed through the Coop
Coop NKL
Coop NKL BA is a Norwegian cooperative retailing company. Coop NKL is owned by 177 local cooperative associations in Norway and has more than one million members and who actually operate that stores. The company has its headquarters in Oslo...

 and Norgesgruppen
NorgesGruppen
NorgesGruppen ASA is a Norwegian corporation that operates as wholesaler and retailer within grocery stores and kiosks. It is the largest trading company in Norway, with a 36,7% market share within groceries. In 2006 it had 1,898 stores and 766 kiosks...

 stores. In 2001 Gilde launched the brand Alfathi
Alfathi
Alfathi is a brand name used by Nortura on its halal meat distributed in Norway. The meat is approved by the Islamic Council Norway. There has traditionally been a disharmony between the Norwegian food traditions and availability of halal meat, the latter often only being provided for Middle...

 that made Norwegian cuisine
Cuisine of Norway
Norwegian cuisine in its traditional form is based largely on the raw materials readily available in Norway and its mountains, wilderness and coast...

 meats following the Muslim
Islam
Islam . The most common are and .   : Arabic pronunciation varies regionally. The first vowel ranges from ~~. The second vowel ranges from ~~~...

 rules of halal
Halal
Halal is a term designating any object or an action which is permissible to use or engage in, according to Islamic law. The term is used to designate food seen as permissible according to Islamic law...

. Other minor brands included the smoked meat Eldhus. Gilde also produced a number of frozen
Frozen food
Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved their game and produce in unheated buildings during the winter season. Freezing food slows down decomposition by turning water to ice, making it...

 and canned food under the brand Terina
Terina
Terina is a brand name used by the Norwegian meat processing company Nortura on its frozen and canned food. The production uses raw products from Gilde but is processed through the subsidiary Terina AS. There are processing plants in Namsos, Tynset, Sogndal and Lillehammer...

.
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