Graphis
Encyclopedia
Graphis Inc. is the international publisher of books and magazines on communication design
, advertising
, photography
, annual report
s, posters, logos
, packaging, book design
, brochures, corporate identity
, letterhead
, interactive design and other design associated with graphic arts
.
According to the Graphis website, Graphis, The International Journal of Visual Communication, was first published in 1944 by Walter Herdeg in Zurich
, Switzerland." http://www.graphis.com/about/overview.php The magazine and book publisher was moved to New York City
in 1986 where Graphis Inc. currently resides and now published by B. Martin Pedersen. http://graphis.com/about/overview.php Over 350 issues of Graphis magazine have been published. Graphis also publishes hardback annuals including: Graphis Design Annual, Graphis Advertising Annual, Graphis Photography Annual, Graphis Annual Reports Annual, and Graphis Poster Annual. Other Graphis books include designing: Chermayeff & Geismar
, Exhibition: The Work of Socio X and Graphic Art of Michael Schwab.
Communication design
Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people...
, advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, photography
Photography
Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...
, annual report
Annual report
An annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance...
s, posters, logos
Logos
' is an important term in philosophy, psychology, rhetoric and religion. Originally a word meaning "a ground", "a plea", "an opinion", "an expectation", "word," "speech," "account," "reason," it became a technical term in philosophy, beginning with Heraclitus ' is an important term in...
, packaging, book design
Book design
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole....
, brochures, corporate identity
Corporate identity
In Corporate Communications, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives...
, letterhead
Letterhead
A letterhead is the heading at the top of a sheet of letter paper . That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern...
, interactive design and other design associated with graphic arts
Graphic arts
A type of fine art, graphic art covers a broad range of art forms. Graphic art is typically two-dimensional and includes calligraphy, photography, drawing, painting, printmaking, lithography, typography, serigraphy , and bindery. Graphic art also consists of drawn plans and layouts for interior...
.
According to the Graphis website, Graphis, The International Journal of Visual Communication, was first published in 1944 by Walter Herdeg in Zurich
Zürich
Zurich is the largest city in Switzerland and the capital of the canton of Zurich. It is located in central Switzerland at the northwestern tip of Lake Zurich...
, Switzerland." http://www.graphis.com/about/overview.php The magazine and book publisher was moved to New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
in 1986 where Graphis Inc. currently resides and now published by B. Martin Pedersen. http://graphis.com/about/overview.php Over 350 issues of Graphis magazine have been published. Graphis also publishes hardback annuals including: Graphis Design Annual, Graphis Advertising Annual, Graphis Photography Annual, Graphis Annual Reports Annual, and Graphis Poster Annual. Other Graphis books include designing: Chermayeff & Geismar
Chermayeff & Geismar
Chermayeff & Geismar is a prominent New York-based branding and graphic design firm. It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar...
, Exhibition: The Work of Socio X and Graphic Art of Michael Schwab.