Gravitonas
Encyclopedia
Gravitonas is a Swedish electronic rock band formed in 2009 and signed to Sofo Records (Sweden) and Universal Music (worldwide) in 2010. The band is fronted by vocalist Andreas Öhrn and record producer and songwriter Alexander Bard
Alexander Bard
Alexander Bengt Magnus Bard is a Swedish artist, music producer and writer.-Background and education:Bard was born Alexander Bengt Magnus Bard in Medevi, Motala Municipality, Sweden. After he had completed his upper secondary education, Bard studied in the United States and in Amsterdam, Netherlands...

 (of Army Of Lovers
Army Of Lovers
Army of Lovers are a Swedish dance music group formed in 1987.The name of the band alludes to a documentary Armee der Liebenden oder Revolte der Perversen about the German gay rights activist Rosa von Praunheim, the title of which in turn alludes to the Theban Band.-History:The founding members,...

 and BWO fame). Other collaborators in the project include keyboardist and producer Henrik Wikström and guitar player Ben Smith. Gravitonas are among the front figures of the Scandinavian electronica
Electronica
Electronica includes a wide range of contemporary electronic music designed for a wide range of uses, including foreground listening, some forms of dancing, and background music for other activities; however, unlike electronic dance music, it is not specifically made for dancing...

 scene, often linked to artists like Robyn
Robyn
Robin Miriam Carlsson , better known by her stage name Robyn, is a Swedish recording artist, singer, and songwriter. Robyn became known in the late nineties for her worldwide dance-pop hit "Do You Know " from her debut album Robyn Is Here . She co-wrote the song "Du gör mig hel igen" for...

, The Knife
The Knife
The Knife are a Swedish electronic music duo from Gothenburg, formed in 1999. The group consists of siblings Karin Dreijer Andersson and Olof Dreijer, who together also run their own record company, Rabid Records. They first received international attention after their song "Heartbeats", covered by...

, Lykke Li
Lykke Li
Li Lykke Timotej Zachrisson , better known by her stage name Lykke Li , is a Swedish singer-songwriter. Her music often blends elements of pop, indie rock and electronic; various instruments can also be found in her songs, including violins, synthesizers, tambourines, trumpets, saxophones and cellos...

, Röyksopp
Röyksopp
Röyksopp is a Norwegian electronic music duo from Tromsø, formed in 1998. Since their inception, the band's line-up has included Svein Berge and Torbjørn Brundtland....

, The Sound of Arrows
The Sound of Arrows
The Sound of Arrows is a Swedish electronic music group consisting of Oskar Gullstrand and Stefan Storm, both from Gävle, Sweden..The video to "Nova", their major label debut single, was premiered on influential music blog Popjustice on 21st February 2011...

, and Miike Snow
Miike Snow
Miike Snow is a Swedish indie pop band formed in 2007. The band consists of producing team Christian Karlsson and Pontus Winnberg and Andrew Wyatt.-Early years:Miike Snow was formed in 2007 in Stockholm, Sweden....

, with whom they have also performed on several occasions.

History

Gravitonas' debut single Kites was released in April 2010 and spent four consecutive months in the Top 10 of the Swedish Dance Chart. The release featured remixes by a number of Scandinavia's leading electronic acts such as Dada Life
Dada Life
Dada Life are a Swedish electro house duo, consisting of Olle Corneer and Stefan Engblom. In 2010, Dada Life was voted #89 in DJ Magazine's annual Top 100 list of the most popular DJ's. Dada Life's popularity soared over the next year and in October 2011, they were voted #38 in DJ Mag's Top 100...

 and SoundFactory. A second release, The Hypnosis EP, was released digitally and internationally by Universal Music on August 18, 2010, featuring the band's second single Religious as its lead track.

Religious entered the Russian Hot 100 chart in November 2010 staying in the charts for over four months and receiving over 100,000 plays on Russian national radio, after which the track was successfully exported to the U.S. where it peaked at #28 in the Billboard Magazine Club Play Chart in April, 2011. A third release, The Coliseum EP, was released digitally on November 3, 2010, featuring lead single and video You Break Me Up.

Lead vocalist Andreas Öhrn has since the launch of Gravitonas also taken up a successful career as a songwriter and producer for other artists, including a #1 hit single for Japanese boy band Hey! Say! JUMP
Hey! Say! JUMP
Hey! Say! JUMP is a ten-member Japanese boy band under the Japanese talent agency Johnny & Associates. The name Hey! Say! refers to the fact that all the members were born in the Heisei period and JUMP is an acronym for Johnny's Ultra Music Power...

. Öhrn also wrote and produced the soundtrack for I Miss You, a movie by Swedish director Anders Grönros which was released in September 2011 and peaked at #2 in the Swedish Box Office Chart.

A collaboration track with Russian pop star Roma Kenga called Everybody Dance was released on May 25, 2011. This exclusive Swedish-Russian co-production was created through the joined forces of Universal Music Russia
Universal Music Group
Universal Music Group is an American music group, the largest of the "big four" record companies by its commanding market share and its multitude of global operations...

, Swedish record label SoFo Records, and Perpetuum Music
Perpetuum Music
Perpetuum Music is a Russian independent record label and a managing company.Perpetuum Music is a distributor for Russian, Belarus and Ukrainian, French and Sweden music and an importer and distributor for some foreign record labels. Perpetuum Music is also a fast growing Russian independent record...

. Everybody Dance entered the Russian Airplay Top 30 in July 2011 and was playlisted on the A-List of Eastern Europe's biggest radio network Europa Plus
Europa Plus
Europa Plus is Russia's first and the most popular commercial radio station. They started broadcasting on April 30, 1990. It is mainly formatted with Hot AC/Top 40....

. The single has since charted in a further six European countries and entered the Billboard Club Chart Top 50 in the U.S. on 21 November 2011.

A fifth Gravitonas single and video called Lucky Star was released globally as a digital EP on 15 September 2011. The track was premiered live on Crimea Music Festival, the biggest music festival in Eastern Europe
Eastern Europe
Eastern Europe is the eastern part of Europe. The term has widely disparate geopolitical, geographical, cultural and socioeconomic readings, which makes it highly context-dependent and even volatile, and there are "almost as many definitions of Eastern Europe as there are scholars of the region"...

, broadcast from Yalta
Yalta
Yalta is a city in Crimea, southern Ukraine, on the north coast of the Black Sea.The city is located on the site of an ancient Greek colony, said to have been founded by Greek sailors who were looking for a safe shore on which to land. It is situated on a deep bay facing south towards the Black...

, Crimea
Crimea
Crimea , or the Autonomous Republic of Crimea , is a sub-national unit, an autonomous republic, of Ukraine. It is located on the northern coast of the Black Sea, occupying a peninsula of the same name...

on 8 September 2011 and has since become a Top 20 hit single in five countries, while awaiting a further international promotion push in early 2012.

External links

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