Gustavo Mendonca
Encyclopedia
Gustavo H. Mendonça is a Senior Concept Artist
, Matte Painter
, Illustrator
and Story Board Artist
working in the entertainment industry.
and son of two professional skydiver
s, Gustavo started his professional career at the age of 16 as a full time illustrator at a respected advertising agency
in Brazil. While working at the advertising agency Gustavo had the opportunity to illustrate just about everything. His work spanned from large billboard
s to magazine ads to storyboards for live action and animated TV commercials. Gustavo's influences were comic book
s, fine art
and industrial design
.
based agency that was looking for local talent to work for international markets in United States
, Canada
and Europe
.
After reviewing over 20,000 portfolio
s from 4 different countries two artists were chosen to start immediately and one would undergo a year of training before the first professional assignment. Gustavo was one of the two artists selected and this began Gustavo's international career as a concept artist and visualist.
His first assignment was to create a pitch using visual concepts for a science fiction
and fantasy
franchise based on the basketball super star Michael Jordan
staged in a post-apocalyptic universe. After that Gustavo illustrated comic books for publishers such as Marvel Comics
. He has been responsible for designing characters, environments, vehicles and cinematics for game and movie companies in North America
and Europe
.
invented the Custo Z system. Custo Z is an online tool that would help users develop and organize their professional and personal networks as well as their finances. The system was identified as one of the best inventions to hit the World Wide Web
since Yahoo, Blink
, OneBase and Gatherround by Intel.
During an interview for "Globo
" a Brazilian broadcaster, Gustavo stated that he developed the Custo Z system at night as he was still designing visuals for the entertainment industry during the day.
Concept art
Concept art is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design...
, Matte Painter
Matte painting
A matte painting is a painted representation of a landscape, set, or distant location that allows filmmakers to create the illusion of an environment that would otherwise be too expensive or impossible to build or visit. Historically, matte painters and film technicians have used various techniques...
, Illustrator
Illustrator
An Illustrator is a narrative artist who specializes in enhancing writing by providing a visual representation that corresponds to the content of the associated text...
and Story Board Artist
Storyboard
Storyboards are graphic organizers in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence....
working in the entertainment industry.
Early Life and Work
Originally from BrazilBrazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
and son of two professional skydiver
Skydiver
A skydiver is a person who engages in the sport of parachuting. It may also refer to:* SkyDiver a futuristic submarine featured in the TV series UFO* "Skydiver" a carnival ride produced by Chance Morgan...
s, Gustavo started his professional career at the age of 16 as a full time illustrator at a respected advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
in Brazil. While working at the advertising agency Gustavo had the opportunity to illustrate just about everything. His work spanned from large billboard
Billboard
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
s to magazine ads to storyboards for live action and animated TV commercials. Gustavo's influences were comic book
Comic book
A comic book or comicbook is a magazine made up of comics, narrative artwork in the form of separate panels that represent individual scenes, often accompanied by dialog as well as including...
s, fine art
Fine art
Fine art or the fine arts encompass art forms developed primarily for aesthetics and/or concept rather than practical application. Art is often a synonym for fine art, as employed in the term "art gallery"....
and industrial design
Industrial design
Industrial design is the use of a combination of applied art and applied science to improve the aesthetics, ergonomics, and usability of a product, but it may also be used to improve the product's marketability and production...
.
International career
One year after starting his professional career as a commercial artist Gustavo entered and won a multi nation talent search competition held by a São PauloSão Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
based agency that was looking for local talent to work for international markets in United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
.
After reviewing over 20,000 portfolio
Portfolio
Portfolio literally means "a case for carrying loose papers," ....
s from 4 different countries two artists were chosen to start immediately and one would undergo a year of training before the first professional assignment. Gustavo was one of the two artists selected and this began Gustavo's international career as a concept artist and visualist.
His first assignment was to create a pitch using visual concepts for a science fiction
Science fiction
Science fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...
and fantasy
Fantasy
Fantasy is a genre of fiction that commonly uses magic and other supernatural phenomena as a primary element of plot, theme, or setting. Many works within the genre take place in imaginary worlds where magic is common...
franchise based on the basketball super star Michael Jordan
Michael Jordan
Michael Jeffrey Jordan is a former American professional basketball player, active entrepreneur, and majority owner of the Charlotte Bobcats...
staged in a post-apocalyptic universe. After that Gustavo illustrated comic books for publishers such as Marvel Comics
Marvel Comics
Marvel Worldwide, Inc., commonly referred to as Marvel Comics and formerly Marvel Publishing, Inc. and Marvel Comics Group, is an American company that publishes comic books and related media...
. He has been responsible for designing characters, environments, vehicles and cinematics for game and movie companies in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
and Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
.
Dot Com Adventure
In early 2000 during the boom of the "dot coms" Gustavo and his brother, a celebrated software engineerSoftware engineer
A software engineer is an engineer who applies the principles of software engineering to the design, development, testing, and evaluation of the software and systems that make computers or anything containing software, such as computer chips, work.- Overview :...
invented the Custo Z system. Custo Z is an online tool that would help users develop and organize their professional and personal networks as well as their finances. The system was identified as one of the best inventions to hit the World Wide Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...
since Yahoo, Blink
Blink
Blinking is the rapid closing and opening of the eyelid. It is an essential function of the eye that helps spread tears across and remove irritants from the surface of the cornea and conjunctiva. Blink speed can be affected by elements such as fatigue, eye injury, medication, and disease...
, OneBase and Gatherround by Intel.
During an interview for "Globo
Globo
Globo may refer to*Organizações Globo, media conglomerate*Rede Globo, a television network in Brazil*Radio Globo, a radio station in Honduras...
" a Brazilian broadcaster, Gustavo stated that he developed the Custo Z system at night as he was still designing visuals for the entertainment industry during the day.
External links
- http://www.brushonfire.com
- http://cgchannel.com/news/viewfeature.jsp?newsid=5900&pageid=0
- http://www.ea.com
- http://www.bluecastlegames.com
- http://www.capcom.com
- http://xbox360.ign.com/dor/objects/14312882/dead-rising-2/images/dead-rising-2-20090925102314574.html
- http://ve3d.ign.com/images/fullsize/60271/PC/Dead-Rising-2/Concept-Art/Concept-Art