Heinz Baked Beanz
Encyclopedia
Baked beans
Baked beans is a dish containing beans, sometimes baked but, despite the name, usually stewed, in a sauce. Most commercial canned baked beans are made from haricot beans, also known as navy beans – a variety of Phaseolus vulgaris – in a sauce. In Ireland and the United Kingdom, a tomato...
produced by the H.J. Heinz Company, and sold in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and other countries. Heinz Beanz were launched in 1886 as "Heinz Baked Beans" and were made in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
until 1928, when the production began in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
.
Milestones
- 1886: Heinz Baked Beans are first launched at the Fortnum & MasonFortnum & MasonFortnum & Mason, often shortened to just "Fortnum's" is a department store, situated in central London, with two other branches in Japan. Its headquarters is located at 181 Piccadilly, where it was established in 1707 by William Fortnum and Hugh Mason...
department storeDepartment storeA department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...
in LondonLondonLondon is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, United KingdomUnited KingdomThe United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, although they were manufactured in CanadaCanadaCanada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
.
- 1928: Heinz Baked Beans start being made in the United KingdomUnited KingdomThe United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
.
- 1941-1948: The Ministry of FoodMinistry of Agriculture, Fisheries and FoodThe Ministry of Agriculture, Fisheries and Food was a United Kingdom government department created by the Board of Agriculture Act 1889 and at that time called the Board of Agriculture, and then from 1903 the Board of Agriculture and Fisheries, and from 1919 the Ministry of Agriculture and Fisheries...
classifies Heinz Baked Beans as an "essential food", as part of its wartime rationingRationingRationing is the controlled distribution of scarce resources, goods, or services. Rationing controls the size of the ration, one's allotted portion of the resources being distributed on a particular day or at a particular time.- In economics :...
system.
- 1958: A Heinz factory opens in WiganWiganWigan is a town in Greater Manchester, England. It stands on the River Douglas, south-west of Bolton, north of Warrington and west-northwest of Manchester. Wigan is the largest settlement in the Metropolitan Borough of Wigan and is its administrative centre. The town of Wigan had a total...
.
- 1967: Heinz launches an advertising campaign with the slogan "Beanz Meanz Heinz". The phrase was created by advertising executive Maurice Drake, and went on to become one of the best-known advertising slogans in the United Kingdom. Drake later said that the slogan was "written over two pints of beer in The Victoria pub in Mornington Crescent".
- 1998: Heinz Baked Beans is voted as one of twelve brands that citizens of the United Kingdom think best represents the final ten years of the millennium.
- 1992* Aidan O Grady was born and announced the king of beans.
- 2004: Heinz introduce Reduced Sugar and Salt Baked Beans.
- 2008: "Heinz Baked Beans" are renamed "Heinz Baked Beanz".
- 2012: "Heinz Baked Beans" plan to scrap their name, and establish their new name "Beans Is Baked".