Hitwise - AbsoluteAstronomy.com

Experian Hitwise is a global online competitive intelligence service which collects data directly from ISP networks to aid website managers in analysing trends in visitor behavior and to measure website market share

Market share

Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

. The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure market share

Market share

on the internet.

In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian

Experian

Experian plc, formerly known as CCN Systems, is a global credit information group with operations in 36 countries. The company employs 15,500 people with corporate headquarters in Dublin, Ireland and operational headquarters in Nottingham, England and Costa Mesa, California, US...

for $240m on 19 April 2007.

History

1997 – Hitwise is founded in Melbourne by Adrian Giles and Andrew Barlow. Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000.
2000 – The "competitive intelligence" service launches. This service allows subscription access to Hitwise’s reports.
2001 – Hitwise launches in New Zealand, Hong Kong, United Kingdom and Singapore.
2002 – Hitwise is ranked 5th in the Deloitte Fast 50 in Australia
2003 – Hitwise launches in the United States
2004 – Hitwise is ranked 6th fasted in the Deloitte Fast 50
2006 – Hitwise purchases HitDynamics a bid management and web analytics platform.
2007 – Hitwise is acquired by Experian
Experian
Experian plc, formerly known as CCN Systems, is a global credit information group with operations in 36 countries. The company employs 15,500 people with corporate headquarters in Dublin, Ireland and operational headquarters in Nottingham, England and Costa Mesa, California, US...
2008 - Hitwise is ranked #37 on the Honomichl Top 50
Honomichl Top 50
The Honomichl Top 50 is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The Honomichl Top 50 is published by the American Marketing Association magazine, Marketing News...

list of US Market Research Firms
2009 - Hitwise launches in Canada and Brazil.
2010 - Hitwise launches in France
2010 - Hitwise launches in India

Products

Hitwise Rankings – An instant overview of key players and fast-moving websites across 160+ industries and custom categories.
Hitwise Search Intelligence – A keyword research tool for analyzing the long tail of search data, providing insight on how people have successfully searched for products and services across all major search engines, including paid and organic search terms.
Hitwise Clickstream – Reports on the upstream and downstream traffic from a specific website, industry or custom category, including the breakdown of new and returning visitors.
Hitwise Demographics and Lifestyle – Profiles on thousands of websites, defining a website's users based on age, gender, geographic location by state and DMA, social group and life stage.
Hitwise Charting – Customized charts detailing how websites, industries or search terms perform against each other over time.
Hitwise Conversions – A tool for marketers to better understand how their customers interact with competitive websites.
Hitwise Customization and Alerts – Email alerts on key events on the internet that matter to your business.
Hitwise Dashboards – Several customizable and automatically updated Hitwise reports on a single page.
Hitwise Custom Data and Analytics - Taps into specialized Hitwise resources and enormous proprietary datasets to deliver information and analysis tailored to specific business objectives.
Hitwise University- An on-demand training and education resource for all Hitwise clients.
Hitwise Executive Summaries - Market insight and competitive benchmarking reports delivered directly to your inbox on either a quarterly or monthly basis.
Hitwise Strategic Presentations - The Experian Hitwise research team delivers these presentations via hour long meetings or workshops, with an emphasis on actionable strategic recommendations based on unique and expert analysis of Hitwise data.

Awards

2003: Australian Entrepreneur of the Year Awards Finalist – Adrian Giles (founder)
2004: UK Revolution Awards – Winner Most Innovative UK Digital Business
2002–2006: Deloitte Fast 50

History

Products

Awards

See also