Honomichl Top 50
Encyclopedia
The Honomichl Top 50 is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The Honomichl Top 50 is published by the American Marketing Association
magazine, Marketing News. Now in its 37th year and still compiled by Jack Honomichl, it is the Fortune 500
list of market research
firms.
Market-research revenue in the United States, as represented by the Honomichl list, declined 3.5% to $8.6 billion last year, with 30 of the top 50 firms reporting a decline in sales.
The top 20 firms in the United States in 2010 were:
American Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
magazine, Marketing News. Now in its 37th year and still compiled by Jack Honomichl, it is the Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...
list of market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
firms.
Market-research revenue in the United States, as represented by the Honomichl list, declined 3.5% to $8.6 billion last year, with 30 of the top 50 firms reporting a decline in sales.
The top 20 firms in the United States in 2010 were:
- Nielsen
- Kantar GroupKantar GroupKantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 specialist companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines...
- IMS HealthIMS HealthIMS Health is an international company that supplies the pharmaceutical industry with sales data and consulting services. IMS Health was founded in 1954 by Bill Froch and David Dubow. Today IMS has operations in more than 100 countries, a global workforce of 7,600+ employees, and revenues of $2...
- SymphonyIRI Group
- WestatWestatWestat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments....
- ArbitronArbitronArbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...
- IpsosIpsosIpsos S.A. is a global market research company headquartered in Paris, France. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999...
- GfK USAGfKThe GfK Group, established in 1934 as Gesellschaft für Konsumforschung is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group, and IMS Health...
- SynovateSynovateSynovate was a market research firm owned by the Aegis Group. It was formed from the acquisition of a number of smaller market research firms. It has a number of different divisions, such as Synovate Healthcare, Synovate Customer Experience, Synovate Censydiam and Motoresearch. They claimed...
- NPD GroupNPD GroupThe NPD Group, Inc. is a leading North American market research company. The NPD Group consistently ranks among the top 25 market research companies in the independent Honomichl Top 50 report, which the media and the research industry acknowledge as a credible source of information on the market...
- ICF InternationalICF InternationalICF International , formerly known as ICF Consulting, is a management, technology, and policy consulting firm based in Fairfax, Virginia...
- J. D. Power and Associates
- ComScoreComScorecomScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....
- Maritz, LLCMaritz, LLCMaritz, L.L.C. is a sales and marketing services company that designs employee incentive and reward programs and customer loyalty programs, plans corporate trade shows and events, and offers traditional market research services such as the creation of product launch campaigns...
- DunnhumbyDunnhumbydunnhumby is a United Kingdom-based Retail media group, best known for being key to the creation of Tesco Clubcard. Currently a subsidiary of Tesco, the company employs 1,200+ people in 30 countries....
- Harris InteractiveHarris InteractiveHarris Interactive , headquartered in New York, New York, is a custom market research firm, known for the Harris Poll. Harris works in a wide range of industries...
- Abt SRBI
- Lieberman Research Worldwide (LRW)
- Market Strategies International
- ORC InternationalORC InternationalORC International is a leading market research agency and the global research operating unit of Opinion Research Corporation. The company's UK headquarters are located at 186 City Road, Londonadjacent to Silicon Roundabout, with another office in Manchester....