Honey Bunches of Oats is a cold cereal  by Post Cereals

Post Cereals

Post Foods, LLC, also known as Post Cereals is a food company that was founded by C.W. Post in 1895 with the first Postum, a "cereal beverage," developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897. Post has its headquarters in the Bank of America Plaza...

. After three years of development, Honey Bunches of Oats was introduced to markets in 1988. The cereal is made up of three kinds of flakes and oat

Oat

The common oat is a species of cereal grain grown for its seed, which is known by the same name . While oats are suitable for human consumption as oatmeal and rolled oats, one of the most common uses is as livestock feed...

 clusters baked with a hint of honey

Honey

Honey is a sweet food made by bees using nectar from flowers. The variety produced by honey bees is the one most commonly referred to and is the type of honey collected by beekeepers and consumed by humans...

. It is marketed as a source of whole grain

Whole grain

Whole grains are cereal grains that contain cereal germ, endosperm, and bran, in contrast to refined grains, which retain only the endosperm. Whole grains can generally be sprouted while refined grains generally will not sprout. Whole-meal products are made by grinding whole grains in order to make...

. Other varieties have almonds or fruits added into the mix. Honey Bunches of Oats comes in 10 varieties.

Ingredients

The ingredients of the cereal are corn, whole grain wheat, sugar, whole grain rolled oats, brown sugar, vegetable oil (canola or sunflower oil), rice flour, wheat flour, malted barley flour, salt, rice, corn syrup, whey (from milk), honey, malted corn and barley syrup, caramel color, artificial flavor, and annato extract (color).

Vitamins and minerals

Honey Bunches of Oats contains iron

Iron

Iron is a chemical element with the symbol Fe and atomic number 26. It is a metal in the first transition series. It is the most common element forming the planet Earth as a whole, forming much of Earth's outer and inner core. It is the fourth most common element in the Earth's crust...

, niacinamide, vitamin B6

Vitamin B6

Vitamin B6 is a water-soluble vitamin and is part of the vitamin B complex group. Several forms of the vitamin are known, but pyridoxal phosphate is the active form and is a cofactor in many reactions of amino acid metabolism, including transamination, deamination, and decarboxylation...

, vitamin A

Vitamin A

Vitamin A is a vitamin that is needed by the retina of the eye in the form of a specific metabolite, the light-absorbing molecule retinal, that is necessary for both low-light and color vision...

 palmitate, riboflavin

Riboflavin

Riboflavin, also known as vitamin B2 or additive E101, is an easily absorbed micronutrient with a key role in maintaining health in humans and animals. It is the central component of the cofactors FAD and FMN, and is therefore required by all flavoproteins. As such, vitamin B2 is required for a...

 (vitamin B₂), thiamine mononitrate (vitamin B1), zinc oxide

Zinc oxide

Zinc oxide is an inorganic compound with the formula ZnO. It is a white powder that is insoluble in water. The powder is widely used as an additive into numerous materials and products including plastics, ceramics, glass, cement, rubber , lubricants, paints, ointments, adhesives, sealants,...

 (source of zinc), folic acid

Folic acid

Folic acid and folate , as well as pteroyl-L-glutamic acid, pteroyl-L-glutamate, and pteroylmonoglutamic acid are forms of the water-soluble vitamin B9...

, vitamin B₁₂

Vitamin B12

Vitamin B12, vitamin B12 or vitamin B-12, also called cobalamin, is a water-soluble vitamin with a key role in the normal functioning of the brain and nervous system, and for the formation of blood. It is one of the eight B vitamins...

, vitamin D

Vitamin D

Vitamin D is a group of fat-soluble secosteroids. In humans, vitamin D is unique both because it functions as a prohormone and because the body can synthesize it when sun exposure is adequate ....

.

Slogans

• "It's what's for breakfast"
• "That's why they call it 'The Best of the Bunch'"
• "One spoonful is all it takes" (2007–2009)
• "Taste the joy in every spoonful" (2009–present)
• "The magic's in the mix"

Links

• Honey Bunches of Oats site