Howie Do It
Encyclopedia
Howie Do It is a Canadian
/American
comedy
television series, co-commissioned by Global
and NBC
, that stars Howie Mandel
. The series features practical jokes in the vein of earlier shows like Just for Laughs
, Punk'd
or Candid Camera
– the supposed twist being that the cameras are in the open, not hidden
as in the other series. Mandel appears, often incognito, in several of the jokes. After the big reveal, either Howie or one of his assistants then delivers the line "This is Howie Do It!" The theme song to the show is a remix of "This is How We Do It
" by Montell Jordan
. The show premiered on NBC and Global TV on January 9, 2009.
Mandel also served as an executive producer
of the series, along with Scott Hallock and Kevin Healy of Spy TV
, and Morgan Elliot and Michael Rotenberg. Six episodes were ordered; the studio segments were filmed at Caesars Windsor
August 24, 25 and 26, 2008. Tickets to the tapings were given out to new members of Harrah's Total Rewards
program at the casino. The head of NBC's unscripted department, Craig Plestis
, said that NBC's choice to share the costs of the series with Global was part of "trying to figure out new ways to do business as shows become more expensive."
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
/American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
comedy
Comedy
Comedy , as a popular meaning, is any humorous discourse or work generally intended to amuse by creating laughter, especially in television, film, and stand-up comedy. This must be carefully distinguished from its academic definition, namely the comic theatre, whose Western origins are found in...
television series, co-commissioned by Global
Global Television Network
Global Television Network is an English language privately owned television network in Canada, owned by Calgary-based Shaw Communications, as part of its Shaw Media division...
and NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
, that stars Howie Mandel
Howie Mandel
Howard Michael "Howie" Mandel is a Canadian stand-up comedian, television host, and actor. He is well known as host of the NBC game show Deal or No Deal, as well as the show's daytime and Canadian-English counterparts. Before his career as a game show host, Mandel was best known for his role on...
. The series features practical jokes in the vein of earlier shows like Just for Laughs
Just for Laughs
Just for Laughs is a comedy festival held each July in Montreal, Quebec, founded in 1983. It is the largest international comedy festival in the world.- Information :...
, Punk'd
Punk'd
Punk'd is an American hidden camera/practical joke reality television series that first aired on MTV in 2003 and was created by Ashton Kutcher and Jason Goldberg, produced and hosted by Ashton Kutcher. It bore a resemblance to both the classic hidden camera show Candid Camera and to TV's Bloopers...
or Candid Camera
Candid Camera
Candid Camera is a hidden camera/practical joke reality television series created and produced by Allen Funt, which initially began on radio as Candid Microphone June 28, 1947...
– the supposed twist being that the cameras are in the open, not hidden
Hidden camera
A hidden camera is a still or video camera used to film people without their knowledge. The camera is "hidden" because it is either not visible to the subject being filmed, or is disguised as another object...
as in the other series. Mandel appears, often incognito, in several of the jokes. After the big reveal, either Howie or one of his assistants then delivers the line "This is Howie Do It!" The theme song to the show is a remix of "This is How We Do It
This Is How We Do It
"This Is How We Do It" is a 1995 song by American R&B singer Montell Jordan. This song, Jordan's first single, is representative of the new jack swing style popular at the time, featuring Jordan singing over an enhanced sample of Slick Rick's "Children's Story." "This is How We Do It" was...
" by Montell Jordan
Montell Jordan
Montell Jordan is a former American R&B singer-songwriter and record producer. Jordan became the main solo male artist on its Def Soul imprint until leaving the label in 2003. Of his live performances it is often regarded that he is a rock oriented musician, with Jordan even going as far as to...
. The show premiered on NBC and Global TV on January 9, 2009.
Mandel also served as an executive producer
Executive producer
An executive producer is a producer who is not involved in any technical aspects of the film making or music process, but who is still responsible for the overall production...
of the series, along with Scott Hallock and Kevin Healy of Spy TV
Spy TV
Spy TV is an American hidden camera reality television series hosted by Michael Ian Black and Ali Landry. The show was broadcast on NBC in which pranks were pulled on people by their friends. The show was cancelled after two seasons....
, and Morgan Elliot and Michael Rotenberg. Six episodes were ordered; the studio segments were filmed at Caesars Windsor
Caesars Windsor
Caesars Windsor in Windsor, Ontario is one of four casinos in the Detroit–Windsor area. Owned by the government of the province of Ontario , it is operated by Caesars Entertainment. Both the original Casino Windsor and the new expansion were designed by WZMH Architects...
August 24, 25 and 26, 2008. Tickets to the tapings were given out to new members of Harrah's Total Rewards
Total Rewards
Total Rewards is a casino loyalty program at nearly all Caesars Entertainment locations.- History :...
program at the casino. The head of NBC's unscripted department, Craig Plestis
Craig Plestis
Craig Plestis is the President and CEO of Smart Dog Media, a leading reality programming production company with a first look deal with NBC Universal and its cable networks including Bravo, Syfy, USA Network, E! and Style Network. Plestis is an executive producer of NBC's 2010 hit game show "Minute...
, said that NBC's choice to share the costs of the series with Global was part of "trying to figure out new ways to do business as shows become more expensive."
US Nielsen Ratings
| Episode Number | Episode | Rating | Share | Rating/Share Nielsen Ratings Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States... (18-49) |
Viewers (millions) |
Rank (Overall) |
|---|---|---|---|---|---|---|
| 1 | "Pilot/102" | 4.7 | 7 | 2.1/7 | 7.68 | 66 |
| 2 | "103/104" | 3.5 | 6 | 1.8/6 | 6.06 | 115 |
| 3 | "105/106" | 3.4 | 6 | 1.6/6 | 5.54 | 132 |
| 4 | "107/108" | 3.3 | 5 | 1.5/5 | 5.24 | 141 |
| 5 | "109" | 3.0 | 4 | 1.3/4 | 4.69 | 190 |
| 6 | "110" | 2.5 | 4 | 1.2/4 | 4.08 | 267 |
| 7 | "111" | 2.6 | 5 | 1.1/4 | 3.97 | 289 |
| 8 | "112" | 2.7 | 5 | 1.3/5 | 4.56 | 199 |
| 9 | "113" | 2.4 | 5 | TBA | 4.03 | 277 |
| 10 | "114" | 2.5 | 5 | 1.3/5 | 3.89 | 318 |
| 11 | "115" | 2.5 | 4 | 1.0/4 | 3.20 | 408 |
| 12 | "116" | 2.1 | 4 | 1.0/4 | 3.11 | 700 |
| 13 | "117" | 2.1 | 4 | 1.1/4 | 3.06 | 509 |
| 14 | "118" | 1.9 | 3 | 1.0/3 | 2.47 | 831 |
| 15 | "119" | 2.0 | 4 | 0.9/3 | 3.34 | TBA |
| 16 | "Finale" | 2.2 | 4 | 1.7/4 | 3.29 | 832 |
External links
- Josef Adalian, "NBC asks Howie Mandel to 'Do It'." VarietyVariety (magazine)Variety is an American weekly entertainment-trade magazine founded in New York City, New York, in 1905 by Sime Silverman. With the rise of the importance of the motion-picture industry, Daily Variety, a daily edition based in Los Angeles, California, was founded by Silverman in 1933. In 1998, the...
. April 17, 2008. - "Global and NBC Say 'Deal' to New Howie Mandel Series." Broadcaster Magazine. April 18, 2008.