Hubbards, properly, Hubbard Foods Ltd is a New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 food

Food

Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals...

 producer, of breakfast cereal based products in Auckland

Auckland

The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...

. Its founder is Dick Hubbard

Dick Hubbard

Richard "Dick" John Hubbard ONZM, DSc is a New Zealand businessman and politician, founder and principal of Hubbards Foods in Auckland, and Mayor of Auckland City from 2004 to 2007. His management of Hubbard Foods gained some prominence for its participation in and promotion of socially...

, who stepped down as CEO

Chief executive officer

A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

 from 2004-2007 to serve as the mayor

Mayor

In many countries, a Mayor is the highest ranking officer in the municipal government of a town or a large urban city....

 of Auckland. According to The Sunday Star-Times

The Sunday Star-Times

The Sunday Star-Times is a New Zealand newspaper published each weekend by the Fairfax group in Auckland. It covers both national and international news, and is a member of the New Zealand Press Association and Newspaper Publishers Association of New Zealand.-History:The Sunday Star-Times was first...

, in July 2010 Hubbards was "the number three player, behind Sanitarium

Sanitarium Health Food Company

The Sanitarium Health & Wellbeing Company is the trading name of two sister food companies . Both are wholly owned by the Seventh-day Adventist Church....

 and Kellogg

Kellogg Company

Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...

's, in the so-called 'ready-to-eat' cereal market" in New Zealand. It employs around 150 staff.

History

The company started in 1989 as Winner Foods, but after 2 years, the company founder decided to put the family name on the cereal boxes and to rename the company Hubbard foods Ltd. In 2008, Hubbard considered selling the company, but decided to retain his ownership.

In 2010, in coordination with Vector Limited

Vector Limited

Vector Limited is a multi-network infrastructure company in New Zealand. It is the national number one provider of electricity distribution, number one provider of gas transmission and distribution, number one provider of electricity and gas metering, number two wholesaler of LPG and number three...

, Hubbards Foods installed the largest commercial installation of thin-film solar PV panels in New Zealand on the roof of its South Auckland building.

Products

• Fruitful Breakfast
• Berry Berry Nice
• Big Breakfast
• Berry Muesli Clusters
• Oat Bran Muesli
• Thank Goodness Gluten Free Original
• Thank Goodness Gluten Free Cornflakes
• Thank Goodness Gluten Free Cocoa Pops
• Thank Goodness Gluten Free Not so sweet ( especially designed for Diabetic people)
• Oat Sachets - Golden Sunrise
• Oat Sachets - Wholegrain
• Oat Sachets - Berry Berry Nice
• Light & Right - Apricot Shine
• Light & Right - Berry Uplift
• Light & Right - Blackcurrant Bounce
• Light & Right - Feijoa Frolic
• Light & Right - Kiwifruit Zing
• Bran & Sultanas
• Bran & Berries
• Bran & Apricot
• Giant Bugs'n'Mud