Kellogg Company
Encyclopedia
Kellogg Company is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include Corn Flakes
, Keebler, Pop-Tarts
, Eggo
, Cheez-It
, Nutri-Grain
, Rice Krispies
, Bear Naked, Morningstar Farms
, Famous Amos
, Special K
, All-Bran
, Frosted Mini-Wheats
, Club Crackers
and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.
Its global headquarters are in Battle Creek, Michigan
, USA. Its largest factory is Trafford Park
in Manchester
, UK
which is Kellogg's European headquarters. Kellogg trades under the ticker symbol . The Kellogg Company also holds a Royal Warrant
from HM Queen Elizabeth II and the Prince of Wales.
Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg
as an outgrowth of his work with his brother John Harvey Kellogg
at the Battle Creek Sanitarium
following practices based on the Seventh-day Adventist
Christian denomination. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.
In 1930, the Kellogg Company announced that most of its factories would shift towards 30 hour work weeks, from the usual 40. This practice remained until World War II
, and continued briefly after the war, although some departments and factories remained locked into 30 hour work weeks until 1980. From 1969 to 1977, Kellogg's acquired various small businesses including Salad Foods, Fearn International, Mrs. Smith's Pies
, Eggo
, and Pure Packed Foods; however, it was later criticized for not diversifying further like General Mills
and Quaker Oats were.
After underspending its competition in marketing and product development, Kellogg's U.S. market share hit a low 36.7% in 1983. A prominent Wall Street
analyst called it "a fine company that's past its prime" and the cereal market was being regarded as "mature". Such comments invigorated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million baby boomer
s rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg helped persuade U.S. consumers age 25 to 49 to eat 26% more cereal than people that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988, and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products including Crispix
, Raisin Squares, and Nutri-Grain
Biscuits and reached out internationally with Just Right
aimed at Australians and Genmai Flakes for Japan
. During this time, the company maintained success over its top competitors: General Mills
, who largely marketed children's cereals, and Post, who had difficulty in the adult cereal market.
In March 2001, Kellogg made its largest acquisition, the Keebler Company
. Over the years it has also gone on to acquire Morningstar Farms
and Kashi
divisions or subsidiaries. Kellogg also owns the Bear Naked, Natural Touch, Cheez-It
, Murray, Austin
, Famous Amos
, Gardenburger
(acquired 2007) and Plantation brands.
On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors
(since April 2000), Carlos Gutierrez
became U.S. Secretary of Commerce in the second term of former President
George W. Bush
. Kellogg's board of directors named James M. Jenness
as chairman and CEO to replace Gutierrez.
On October 23, 2006, Kellogg's announced that president and chief operating officer David Mackay would become the chief executive officer, effective December 31, 2006. Jenness will continue to serve as chairman of the Board of Directors.
In June 2007, Kellogg announced that by the end of 2008 it would stop advertising to children under twelve those cereals and snacks that do not meet specific nutrient guidelines.
January 2, 2011, John A. Bryant succeeded David McKay (retired effective January 1, 2011) as CEO.
A list of cereal products produced by Kellogg's, with available varieties:
, Corn Pops
, Froot Loops
and Honey Smacks
because of an unusual smell and flavor from the packages' liners that could make people ill. Kellogg's said about 20 people complained about the cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. However, no serious health problems have been reported.
The suspected chemical that caused the illnesses was 2-methylnaphthalene, used in the cereal packaging process. Little is known about 2-methylnaphthalene's impact on human health as the Food and Drug Administration
has no scientific data on its impact on humans, and the United States Environmental Protection Agency
(EPA) also does not have health and safety data. This is despite the EPA having sought information on it from the chemical industry for 16 years. 2-Methylnaphthalene is a component of crude oil, and is "structurally related to naphthalene
, an ingredient in mothballs and toilet-deodorant blocks" that the EPA considers a possible human carcinogen.
Kellogg's offered consumers refunds in the meantime. Only products with the letters "KN" following the use-by date are included in the recall. The products were distributed throughout the U.S. and began arriving in stores in late March 2010. Products in Canada were not affected.
: São Paulo
: London, Ontario
: Rosny-sous-Bois
: Bremen
: Mumbai
: Kellogg Europe Trading, Swords, Dublin
: Shinjuku, Tokyo
: Querétaro: Den Bosch: Alaska Milk Corporation: United Bakers: Springs
: Seoul
: Valls
: Bangkok
Some of Kellogg's marketing has been questioned in the press, prompted by an in increase in consumer awareness of the a miss-match between the marketing messages and the products themselves.
Food bloggers are also questioning the marketing methods used by cereal manufacturing companies such as Kelloggs due to their high sugar content and use of ingredients like High-fructose corn syrup
in boxes of cereal. The marketing strategy that he established has produced thousands of different cereal box prize
s that have been distributed by the tens of billions.
had the first cereal premium
with The Funny Jungleland Moving Pictures Book. The book was originally available as a prize
that was given to the customer in the store with the purchase two packages of the cereal. But in 1909, Kellogg's changed the book give-away to a premium mail-in offer for the cost of a dime
. Over 2.5 million copies of the book were distributed in different editions over a period of 23 years.
in the form of pin-back button
s into each box of Pep cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics and were available through 1947. There were five series of comic characters and 18 different buttons in each set, with a total of 90 in the collection. Other manufacturers of major brands of cereal (including General Mills
, Malt-O-Meal, Nestlé
, Post Foods, and Quaker Oats
) followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty.
in the NASCAR
Winston Cup Series and driven by Phil Parsons
, Dave Marcis
, Greg Sacks
Hut Stricklin
and Richard Petty
. But they gained greater prominence for their sponsorship of two time NASCAR Winston Cup Champion Terry Labonte
from 1993 (at Billy Hagan Racing) until his retirement in 2006, and Hendrick Motorsports
from 1994 until the end of 2006, initially with Labonte with both their Corn Flakes and Frosted Flakes brands, including Labonte's second NASCAR Championship (1996), and his second win in a major (the 2003 Southern 500). After Labonte's retirement, the sponsor stayed when Hendrick with new driver Kyle Busch
. Kellogg's placed Dale Earnhardt
on Kellogg's Corn Flakes boxes for 1993 six-time Winston Cup champ and 1994 seven-time Winston Cup champ as well as Jeff Gordon
on the Mini Wheats box for the 1993 rookie of the year, 1995 Brickyard 400 inaugural race, 1997 Champion and 1998 three-time Champ, and a special three-pack racing box set with Dale Earnhardt
, Jeff Gordon
, Terry Labonte
, and Dale Jarrett
in 1996. The company has consistently reduced its sponsorship, where since 2007 it shares only the hood or the sides of the cars with co-primary sponsor Carquest
Auto Parts, now driven by Mark Martin. Kellogg's will move to Roush Fenway Racing with driver Carl Edwards
in 2010
.
; users could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogg's has also released "Talking" games. The two current versions are Talking Tony and Talking Sam. In these games, a user uses a microphone to play games and create voice commands for their computer. In Talking Tony, Tony the Tiger, one of Kellogg's most famous mascots, would be the main and only character in the game. In Talking Sam, Toucan Sam, another famous mascot, would be in the game instead. Some toy cars have the Kellogg's logo on them, and occasionally their mascots.
in advertising their cereal products by the Federal Trade Commission
(FTC).
Kellogg's responded by stating "We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns."
The FTC had previously found fault with Kellogg's claims that Frosted Mini-Wheats
cereal improved kids' attentiveness by nearly 20%.
The Children's Advertising Review Unit
of the Council of Better Business Bureau
s has also suggested that the language on Kellogg Pop-Tarts
packages saying the pastries are "Made with Real Fruit" should be taken off the products.
Corn flakes
Corn flakes are a popular breakfast cereal originally manufactured by Kellogg's through the treatment of maize. A patent for the product was filed on May 31, 1895, and issued on April 14, 1896.-History:...
, Keebler, Pop-Tarts
Pop-Tarts
Pop-Tarts is a brand of rectangular, pre-baked toaster pastries made by the Kellogg Company. Pop-Tarts have a sugary filling sealed inside two layers of rectangular, thin pastry crust. Some varieties are frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or...
, Eggo
Eggo
Eggo is a brand of frozen waffles in the United States, Canada and Mexico, which is owned by the Kellogg Company. Several varieties are available, including Homestyle, blueberry, and chocolate chip....
, Cheez-It
Cheez-It
Cheez-It is an American snack food cracker manufactured by the Kellogg Company through the Sunshine Biscuits division. They are roughly 26 by 24 mm rectangular crackers made with wheat flour, vegetable oil, sharp yellow cheese, salt, and spices...
, Nutri-Grain
Nutri-Grain
Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company.In Australia and New Zealand, Nutri-Grain is a breakfast cereal made from corn, oats, and wheat....
, Rice Krispies
Rice Krispies
Rice Krispies is a breakfast cereal that was created by Clayton Rindlisbacher for the Kellogg company, and later marketed by Kellogg's in 1927 and released to the public in 1928...
, Bear Naked, Morningstar Farms
Morningstar Farms
Morningstar Farms is a division of the Kellogg Company that produces vegetarian food. Many of their offerings are meatless variations of traditionally meat-based products, including some that are vegan...
, Famous Amos
Famous Amos
-History:Wally Amos, an Air Force veteran who worked as a talent agent with the William Morris Agency, would send home-baked chocolate chip cookies to celebrities to entice them to meet with him and maybe sign a deal to be represented by the William Morris Agency...
, Special K
Special K
Special K is a lightly toasted breakfast cereal manufactured by the Kellogg Company. The cereal was introduced to the United States in 1956. It is made primarily from rice and wheat....
, All-Bran
All-Bran
All-Bran is a very high-bran, high-fibre, wheat bran breakfast cereal manufactured by Kellogg's and marketed as an aid to digestive health.-History:It was introduced in 1916. It was sold in a red and green packet, similar to most Kellogg's cereals...
, Frosted Mini-Wheats
Frosted Mini-Wheats
Frosted Mini-Wheats is a breakfast cereal manufactured by Kellogg's consisting of shredded wheat cereal pieces and frosting.-History:Kelloggs introduced Frosted Mini-Wheats in the United States...
, Club Crackers
Club Crackers
Club crackers are the crackers made by the Keebler Company. The crackers are offered in several different varieties:* Club Original* Club Reduced Fat* Club Multi-Grain* Club Buttery Garlic* Club Snack Sticks Original* Club Snack Sticks Honey Wheat...
and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.
Its global headquarters are in Battle Creek, Michigan
Battle Creek, Michigan
Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, at the confluence of the Kalamazoo and Battle Creek Rivers. It is the principal city of the Battle Creek, Michigan Metropolitan Statistical Area , which encompasses all of Calhoun county...
, USA. Its largest factory is Trafford Park
Trafford Park
Trafford Park is an area of the Metropolitan Borough of Trafford, in Greater Manchester, England. Located opposite Salford Quays, on the southern side of the Manchester Ship Canal, it is west-southwest of Manchester city centre, and north of Stretford. Until the late 19th century it was the...
in Manchester
Greater Manchester
Greater Manchester is a metropolitan county in North West England, with a population of 2.6 million. It encompasses one of the largest metropolitan areas in the United Kingdom and comprises ten metropolitan boroughs: Bolton, Bury, Oldham, Rochdale, Stockport, Tameside, Trafford, Wigan, and the...
, UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
which is Kellogg's European headquarters. Kellogg trades under the ticker symbol . The Kellogg Company also holds a Royal Warrant
Royal Warrant of Appointment (United Kingdom)
Royal warrants of appointment have been issued for centuries to those who supply goods or services to a royal court or certain royal personages. The warrant enables the supplier to advertise the fact that they supply to the royal family, so lending prestige to the supplier...
from HM Queen Elizabeth II and the Prince of Wales.
History
Will Keith Kellogg
Will Keith Kellogg, generally referred to as W.K. Kellogg was an American industrialist in food manufacturing, best known as the founder of the Kellogg Company, which to this day produces a wide variety of popular breakfast cereals...
as an outgrowth of his work with his brother John Harvey Kellogg
John Harvey Kellogg
John Harvey Kellogg was an American medical doctor in Battle Creek, Michigan, who ran a sanitarium using holistic methods, with a particular focus on nutrition, enemas and exercise. Kellogg was an advocate of vegetarianism and is best known for the invention of the corn flakes breakfast cereal...
at the Battle Creek Sanitarium
Battle Creek Sanitarium
The Battle Creek Sanitarium, in Battle Creek, Michigan, United States, first opened on September 5, 1866, as the Western Health Reform Institute, based on the health principles advocated by the Seventh-day Adventist Church. In 1876, John Harvey Kellogg became the superintendent, and his brother, W....
following practices based on the Seventh-day Adventist
Seventh-day Adventist Church
The Seventh-day Adventist Church is a Protestant Christian denomination distinguished by its observance of Saturday, the original seventh day of the Judeo-Christian week, as the Sabbath, and by its emphasis on the imminent second coming of Jesus Christ...
Christian denomination. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922.
In 1930, the Kellogg Company announced that most of its factories would shift towards 30 hour work weeks, from the usual 40. This practice remained until World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, and continued briefly after the war, although some departments and factories remained locked into 30 hour work weeks until 1980. From 1969 to 1977, Kellogg's acquired various small businesses including Salad Foods, Fearn International, Mrs. Smith's Pies
Mrs. Smith's Pies
Mrs. Smith’s Pies is one of the largest frozen pie brands in the United States. The company was founded by Amanda Smith, a homemaker from Pottstown, PA, and her son Robert. Robert started selling slices of Amanda’s own deep-dish, fruit-filled pies at the local YMCA lunch counter. The demand for...
, Eggo
Eggo
Eggo is a brand of frozen waffles in the United States, Canada and Mexico, which is owned by the Kellogg Company. Several varieties are available, including Homestyle, blueberry, and chocolate chip....
, and Pure Packed Foods; however, it was later criticized for not diversifying further like General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
and Quaker Oats were.
After underspending its competition in marketing and product development, Kellogg's U.S. market share hit a low 36.7% in 1983. A prominent Wall Street
Wall Street
Wall Street refers to the financial district of New York City, named after and centered on the eight-block-long street running from Broadway to South Street on the East River in Lower Manhattan. Over time, the term has become a metonym for the financial markets of the United States as a whole, or...
analyst called it "a fine company that's past its prime" and the cereal market was being regarded as "mature". Such comments invigorated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million baby boomer
Baby boomer
A baby boomer is a person who was born during the demographic Post-World War II baby boom and who grew up during the period between 1946 and 1964. The term "baby boomer" is sometimes used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise definition, even...
s rather than marketing children-oriented cereals. In emphasizing cereal's convenience and nutritional value, Kellogg helped persuade U.S. consumers age 25 to 49 to eat 26% more cereal than people that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988, and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products including Crispix
Crispix
Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition...
, Raisin Squares, and Nutri-Grain
Nutri-Grain
Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company.In Australia and New Zealand, Nutri-Grain is a breakfast cereal made from corn, oats, and wheat....
Biscuits and reached out internationally with Just Right
Just Right
Just Right is the name of a breakfast cereal produced by Kellogg's. It was created in the 1980s for health-conscious, athletic Australians, who are the world's third-biggest cereal eaters...
aimed at Australians and Genmai Flakes for Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
. During this time, the company maintained success over its top competitors: General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
, who largely marketed children's cereals, and Post, who had difficulty in the adult cereal market.
In March 2001, Kellogg made its largest acquisition, the Keebler Company
Keebler Company
The Keebler Company is the largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-Its , Chips Deluxe, Club Crackers, E.L...
. Over the years it has also gone on to acquire Morningstar Farms
Morningstar Farms
Morningstar Farms is a division of the Kellogg Company that produces vegetarian food. Many of their offerings are meatless variations of traditionally meat-based products, including some that are vegan...
and Kashi
Kashi Company
Kashi is an American food company. Founded in October 1984 by Philip and Gayle Tauber, the La Jolla-based company sought a nutritionally balanced breakfast and began experimenting with different whole grains and seeds...
divisions or subsidiaries. Kellogg also owns the Bear Naked, Natural Touch, Cheez-It
Cheez-It
Cheez-It is an American snack food cracker manufactured by the Kellogg Company through the Sunshine Biscuits division. They are roughly 26 by 24 mm rectangular crackers made with wheat flour, vegetable oil, sharp yellow cheese, salt, and spices...
, Murray, Austin
Austin (brand)
Austin is a brand owned by the Kellogg Company. Among its products are Choco Creme cookies and crackers.-Peanut recall:On January 16, 2009, Austin peanut butter crackers were among products recalled due to the problems at the Peanut Corporation of America....
, Famous Amos
Famous Amos
-History:Wally Amos, an Air Force veteran who worked as a talent agent with the William Morris Agency, would send home-baked chocolate chip cookies to celebrities to entice them to meet with him and maybe sign a deal to be represented by the William Morris Agency...
, Gardenburger
Gardenburger
Gardenburger is the brand name of a veggie burger. The company was originally incorporated as Wholesome & Hearty Foods, Inc. in March 1985. Initial funding was given to founders Paul Wenner and Allyn Smaaland, as part of a venture capital investment program of Louisiana-Pacific Corp., whereby L-P...
(acquired 2007) and Plantation brands.
Corporate governance
Current members of Kellogg Company's board of directors include: Joe D. Schmo, James M. Jenness, chairman; David Mackay; Dr. Benjamin S. Carson, Sr.; John T. Dillon; Gordon Gund; Dorothy A. Johnson; Donald R. Knauss; Ann McLaughlin Korologos; Rogelio M. Rebolledo; Sterling K. Speirn; Robert A. Steele and Dr. John L. Zabriskie.On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors
Board of directors
A board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. Other names include board of governors, board of managers, board of regents, board of trustees, and board of visitors...
(since April 2000), Carlos Gutierrez
Carlos Gutierrez
Carlos Miguel Gutierrez is an American former CEO and former U.S. Cabinet Member who is currently a Vice Chairman of Citigroup's Institutional Clients Group. He has previously served as the 35th U.S. Secretary of Commerce from 2005 to 2009...
became U.S. Secretary of Commerce in the second term of former President
President of the United States
The President of the United States of America is the head of state and head of government of the United States. The president leads the executive branch of the federal government and is the commander-in-chief of the United States Armed Forces....
George W. Bush
George W. Bush
George Walker Bush is an American politician who served as the 43rd President of the United States, from 2001 to 2009. Before that, he was the 46th Governor of Texas, having served from 1995 to 2000....
. Kellogg's board of directors named James M. Jenness
James M. Jenness
James M. Jenness is the chairman of the board and former CEO of the Kellogg Company, succeeding Carlos Gutierrez after President George W. Bush nominated him to become Secretary of Commerce on November 29, 2004...
as chairman and CEO to replace Gutierrez.
On October 23, 2006, Kellogg's announced that president and chief operating officer David Mackay would become the chief executive officer, effective December 31, 2006. Jenness will continue to serve as chairman of the Board of Directors.
In June 2007, Kellogg announced that by the end of 2008 it would stop advertising to children under twelve those cereals and snacks that do not meet specific nutrient guidelines.
January 2, 2011, John A. Bryant succeeded David McKay (retired effective January 1, 2011) as CEO.
Cereal
- All-BranAll-BranAll-Bran is a very high-bran, high-fibre, wheat bran breakfast cereal manufactured by Kellogg's and marketed as an aid to digestive health.-History:It was introduced in 1916. It was sold in a red and green packet, similar to most Kellogg's cereals...
: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada) - Apple JacksApple JacksApple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by William Thilly, now a professor at MIT. In 1971 the name "Apple Jacks" was put into action by advertisers...
- Bran BudsBran BudsAll-Bran Buds is a variety of All-Bran cereal manufactured by Kellogg's. It is a wheat bran cereal that is a source of high fiber and psyllium. It is available in the United States and Canada.It used to be available in the United Kingdom during the 1970s....
- Bran Flakes
- Choco Krispis (Latin America)
- ChocosChocosChocos is a breakfast cereal manufactured by Kellogg's and sold in certain European and Middle-Eastern countries as well as India. They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flavors and shapes that they come in.The mascot of Chocos...
(India, Europe) - Chocolate Corn Flakes : A chocolate version of Corn Flakes. First sold in the UK in 1998, but discontinued a few years later. It was finally brought back in 2011.
- CinnabonMini SwirlzMini Swirlz was a brand of frosted cereal produced by the Kellogg's Company. The first flavor, Cinnamon Bun, was introduced in 2005, and was successful enough that two temporary flavors followed, Fudge Ripple and Peanut Butter. The cereal was made mainly with sweetened cornmeal, whole oat grain,...
- Coco Pops (Europe, Australia)
- Coco Pops Coco Rocks
- Coco Pops Mega Munchers
- Coco Pops Moons and Stars
- Cocoa Hoots
- Cocoa KrispiesCocoa KrispiesCocoa Krispies is a breakfast cereal produced by Kellogg's, coming both as a packet cereal and as a snack bar with a dried milk covered bottom to make the cereal-with-milk tradition portable. It is a cocoa-flavored version of Rice Krispies...
- Corn FlakesCorn flakesCorn flakes are a popular breakfast cereal originally manufactured by Kellogg's through the treatment of maize. A patent for the product was filed on May 31, 1895, and issued on April 14, 1896.-History:...
- Complete Wheat Bran FlakesComplete Wheat Bran FlakesKellogg's Complete Wheat Bran Flakes is a breakfast cereal containing 100% of the United States' Recommended Dietary Allowance of eleven vitamins and minerals, including vitamins B1, B3, B5, B6, B12, C, E, and Iron, Riboflavin, Folic Acid, and Zinc. One 3/4 cup serving contains 3 grams of protein,...
/Bran Flakes - Corn PopsCorn PopsCorn Pops is a breakfast cereal made by Kellogg's, described by the company as "crunchy sweetened popped-up corn cereal." Originally called Sugar Pops, it was introduced in 1951 as the sponsor for "The Adventures of Wild Bill Hickok" radio show...
- Country StoreCountry Store (cereal)Country Store is a variety of muesli manufactured by Kellogg's. It is high in fiber and available in the European Union. It was introduced into the United Kingdom around 1974 with a TV advert voiced by Michael Jayston.- Ingredients :...
- CrispixCrispixCrispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition...
- Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch
- Crunchy Nut CornflakesCrunchy Nut CornflakesCrunchy Nut is a breakfast cereal made by Kellogg's, made with flakes of corn, a small amount of honey, three types of sugar, and chopped peanuts...
- CruncheroosCruncheroosCruncheroos is a whole grain oat breakfast cereal manufactured by Kellogg's, originally available in the United States and Canada in two flavours, apple and cinnamon or honey and almonds...
(current only available through food service sales and not retail) - DisneyThe Walt Disney CompanyThe Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...
cereals: Disney Hunny B's Honey-GrahamDisney Hunny B's Honey-GrahamDisney Hunny B's Honey-Graham was a breakfast cereal made by Kellogg's & Disney, described by the company as a "naturally sweetened honey-graham cereal." The individual cereal pieces were in the shape of the letter "B", with biscuits in the shapes of honey pots, Pooh's head and bees It was only...
, Disney Mickey's MagixDisney Mickey's MagixDisney Mickey's Magix was a breakfast cereal made by Kellogg's & Disney in the United States, described by the company as a "naturally sweetened toasted oat cereal with marshmallows." Its box noted a unique feature of the cereal: "Wow! The milk turns blue!"...
, Disney Mud & Bugs, Pirates of the CaribbeanPirates of the CaribbeanPirates of the Caribbean is a multi-billion dollar Walt Disney franchise encompassing a series of films, a theme park ride, and spinoff novels as well as numerous video games and other publications. The franchise originates with the Pirates of the Caribbean attraction, which opened at Disneyland in...
, Disney Princess Cereal - EggoEggo (breakfast cereal)Eggo Cereal, is the name of a breakfast cereal manufactured by Kellogg Company, consisting of maple syrup, cinnamon toast, and flavoured corn cereal pieces in a waffle shape, just like Eggo waffles.- External links :*...
- Froot LoopsFroot LoopsFroot Loops is a brand of breakfast cereal produced by Kellogg's and sold in Hungary, Mexico, Canada, New Zealand, Australia, the United States, South Korea, Philippines, Thailand, Germany, The Middle East, The Caribbean, South Africa, Latin America, Sweden and Finland...
: Froot Loops, Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops - Frosted FlakesFrosted FlakesKellogg's Frosted Flakes is a breakfast cereal first introduced by the Kellogg Company. It consists of corn flakes "frosted" or coated with sugar. The "Frosted Flakes" name is used by Kellogg's in United States and Canada. The cereal was first introduced in 1951 as Sugar Frosted Flakes...
(Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1/3 Less Sugar, Tony's Cinnamon Krunchers - Frosted Mini-WheatsFrosted Mini-WheatsFrosted Mini-Wheats is a breakfast cereal manufactured by Kellogg's consisting of shredded wheat cereal pieces and frosting.-History:Kelloggs introduced Frosted Mini-Wheats in the United States...
(known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria) - Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
- Fruit 'n FibreFruit 'n FibreFruit 'n Fibre is a breakfast cereal produced by Kellogg's and sold in various countries . It consists of wheat flakes, dried fruit and hazelnuts. Versions of this cereal are also produced by other companies under similar names, such as Fruit & Fibre...
(not available in US; not related to the Post cerealPost CerealsPost Foods, LLC, also known as Post Cereals is a food company that was founded by C.W. Post in 1895 with the first Postum, a "cereal beverage," developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897. Post has its headquarters in the Bank of America Plaza...
of the same name sold in the US) - Fruit Winders (UK)
- Genmai Flakes (Japan)
- Guardian (Australia/NZ), Canada
- Honey LoopsHoney LoopsHoney Loops is a breakfast cereal made by Kellogg's and sold in Sweden, Belgium, The Netherlands, Germany, Ireland, the UK, India, Spain, Brazil, Argentina and Chile. The mascot of Honey Loops is a honeybee called Loopy, in which now in the continent of Europe has became female, whilst the UK and...
- Honey SmacksHoney SmacksHoney Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's.-Naming:Introduced in 1953, the cereal has undergone several name changes. It started out as Sugar Smacks. In the 1980s, it was renamed Honey Smacks...
(US)/Smacks (other markets) - Just RightJust RightJust Right is the name of a breakfast cereal produced by Kellogg's. It was created in the 1980s for health-conscious, athletic Australians, who are the world's third-biggest cereal eaters...
: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Saltana (Australia/NZ) - Krave (UK)
- Komplete (Australia)
- Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
- Mini Max
- Mini SwirlzMini SwirlzMini Swirlz was a brand of frosted cereal produced by the Kellogg's Company. The first flavor, Cinnamon Bun, was introduced in 2005, and was successful enough that two temporary flavors followed, Fudge Ripple and Peanut Butter. The cereal was made mainly with sweetened cornmeal, whole oat grain,...
- Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrent
- MueslixMueslixMüeslix is a Kellogg's brand pre-packaged dry muesli mixture. When it was first marketed in Canada in the late-1980s, Kellogg's named it "Müsli" and attempted to trademark the name, but the trademark was successfully challenged as the term had pre-existed in German for over eighty years. "Müeslix"...
: Mueslix with Raisins, Dates & Almonds - Nutri-GrainNutri-GrainNutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company.In Australia and New Zealand, Nutri-Grain is a breakfast cereal made from corn, oats, and wheat....
- Nut Feast
- Oat Bran: Cracklin' Oat BranCracklin' Oat BranCracklin' Oat Bran is a breakfast cereal introduced in 1977 by Kellogg's. The cereal is made of oat bran flavored with cinnamon and nutmeg, and held together by brown sugar in the form of a Squared Zero. The cereal is a good source of dietary fiber, as its first two ingredients are whole oats and...
- Optivita
- Pops
- Raisin BranRaisin BranRaisin bran is a breakfast cereal manufactured by several companies under a variety of brand names, including Kellogg's Raisin Bran; General Mills' Total Raisin Bran, a variant by General Mills called Raisin Nut Bran; and Ralcorp's Post Raisin Bran.-History:Skinner's Raisin Bran was the first...
/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ) - Raisin WheatsRaisin WheatsRaisin Wheats are a Kellogg's breakfast cereal, made from shredded wholegrain wheat filled with raisin...
- Rice KrispiesRice KrispiesRice Krispies is a breakfast cereal that was created by Clayton Rindlisbacher for the Kellogg company, and later marketed by Kellogg's in 1927 and released to the public in 1928...
/Rice Bubbles: Rice Krispies, Rice Krispies Treats, Frosted Rice Krispies, Cocoa Rice Krispies, Rice Bubbles, LCMs, Rice Crispies Multi-Grain Shapes - RiciclesRiciclesRicicles is a breakfast cereal sold by Kellogg's in the United Kingdom. It is essentially the same as Kellogg's Rice Krispies , but with the addition of a frosted sugar coating. On the cereal box the text appears as 'RiCiCLES'...
: Like Rice Krispies, but with the addition of a frosted sugar coating. - Scooby-DooScooby-DooScooby-Doo is an American media franchise based around several animated television series and related works produced from 1969 to the present day. The original series, Scooby-Doo, Where Are You!, was created for Hanna-Barbera Productions by writers Joe Ruby and Ken Spears in 1969...
cereal: Cinnamon Marshmallow Scooby-Doo! Cereal - Smart Start: Smart Start, Smart Start Soy Protein Cereal
- SmorzSmorzSmorz is a breakfast cereal manufactured by the Kellogg Company, consisting of chocolate graham-flavored corn cereal puffs and marshmallows, modeled after the flavor of S'mores....
- Special KSpecial KSpecial K is a lightly toasted breakfast cereal manufactured by the Kellogg Company. The cereal was introduced to the United States in 1956. It is made primarily from rice and wheat....
: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK) - Spider-ManSpider-ManSpider-Man is a fictional Marvel Comics superhero. The character was created by writer-editor Stan Lee and writer-artist Steve Ditko. He first appeared in Amazing Fantasy #15...
cereal: Spider-Man Spidey-Berry - SpongeBob SquarePantsSpongeBob SquarePantsSpongeBob SquarePants is an American animated television series, created by marine biologist and animator Stephen Hillenburg. Much of the series centers on the exploits and adventures of the title character and his various friends in the underwater city of "Bikini Bottom"...
cereal - StartStart (cereal)Start is a breakfast cereal which has been produced by Kellogg's in the UK since the mid-1980s. Start has been promoted as a cereal designed for improving sports performance. It is made from wheat, corn and oats and a single bowlful is said to provide a third of a human's daily vitamin RDA...
UK - Strawberry Pops (South Africa)
- Sustain: Sustain, Sustain Selection
- Variety
- VectorVector (food)Vector is a breakfast cereal manufactured by Kellogg's Canada. It is advertised for its healthier ingredients over other cereal brands, especially in the area of sports. Kellogg's uses the term meal replacement instead of breakfast cereal for this product, but it is still classified as...
(CanadaCanadaCanada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
only) - Yeast bites with honey
- Yogo's
- Kringelz, (formerly known as ZimZ!) mini cinnamon-flavored spirals, sold only in Germany and Austria
2010 Cereal Recall
On June 25, the company voluntarily began to recall about 28 million boxes of Apple JacksApple Jacks
Apple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by William Thilly, now a professor at MIT. In 1971 the name "Apple Jacks" was put into action by advertisers...
, Corn Pops
Corn Pops
Corn Pops is a breakfast cereal made by Kellogg's, described by the company as "crunchy sweetened popped-up corn cereal." Originally called Sugar Pops, it was introduced in 1951 as the sponsor for "The Adventures of Wild Bill Hickok" radio show...
, Froot Loops
Froot Loops
Froot Loops is a brand of breakfast cereal produced by Kellogg's and sold in Hungary, Mexico, Canada, New Zealand, Australia, the United States, South Korea, Philippines, Thailand, Germany, The Middle East, The Caribbean, South Africa, Latin America, Sweden and Finland...
and Honey Smacks
Honey Smacks
Honey Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's.-Naming:Introduced in 1953, the cereal has undergone several name changes. It started out as Sugar Smacks. In the 1980s, it was renamed Honey Smacks...
because of an unusual smell and flavor from the packages' liners that could make people ill. Kellogg's said about 20 people complained about the cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. However, no serious health problems have been reported.
The suspected chemical that caused the illnesses was 2-methylnaphthalene, used in the cereal packaging process. Little is known about 2-methylnaphthalene's impact on human health as the Food and Drug Administration
Food and Drug Administration
The Food and Drug Administration is an agency of the United States Department of Health and Human Services, one of the United States federal executive departments...
has no scientific data on its impact on humans, and the United States Environmental Protection Agency
United States Environmental Protection Agency
The U.S. Environmental Protection Agency is an agency of the federal government of the United States charged with protecting human health and the environment, by writing and enforcing regulations based on laws passed by Congress...
(EPA) also does not have health and safety data. This is despite the EPA having sought information on it from the chemical industry for 16 years. 2-Methylnaphthalene is a component of crude oil, and is "structurally related to naphthalene
Naphthalene
Naphthalene is an organic compound with formula . It is a white crystalline solid with a characteristic odor that is detectable at concentrations as low as 0.08 ppm by mass. As an aromatic hydrocarbon, naphthalene's structure consists of a fused pair of benzene rings...
, an ingredient in mothballs and toilet-deodorant blocks" that the EPA considers a possible human carcinogen.
Kellogg's offered consumers refunds in the meantime. Only products with the letters "KN" following the use-by date are included in the recall. The products were distributed throughout the U.S. and began arriving in stores in late March 2010. Products in Canada were not affected.
Discontinued cereals and foods
Kellogg provides an online list of discontinued products.- Banana Bubbles
- A banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter.
- Bart Simpson's No ProblemO's & Bart Simpson's Eat My Shorts
- Sold in the UK for a limited period
- Bigg MixxBigg MixxBigg Mixx was a short-lived Kellogg's breakfast cereal introduced in 1990. The cereal was an assortment of other Kellogg brand cereals already in existence mixed together.-Mascot:...
cereal - C-3POC-3POC-3PO is a robot character from the Star Wars universe who appears in both the original Star Wars films and the prequel trilogy. He is also a major character in the television show Droids, and appears frequently in the series' "Expanded Universe" of novels, comic books, and video games...
's cereal
- Bigg Mixx
- Introduced in 1984 and inspired by the multi-lingual droid from Star WarsStar WarsStar Wars is an American epic space opera film series created by George Lucas. The first film in the series was originally released on May 25, 1977, under the title Star Wars, by 20th Century Fox, and became a worldwide pop culture phenomenon, followed by two sequels, released at three-year...
, the cereal called itself a "a New (crunchy) Force at Breakfast" and was composed of "twin rings phased together for two crunches in every double-O". In other words, they were shaped like the number 8.
- Cinnamon Crunch Crispix
- Cinnamon Mini-Buns
- Concentrate
- Complete Oat Bran Flakes
- Corn Soya cereal
- Coco Pops Crunchers
- Coco Pops Strawss
- Double Dip Crunch
- Frosted Krispies
- Frosted Rice
- This was a combination of Frosted Flakes and Rice Krispies, using Rice Krispies with frosting on them. Tony Jr. was the brand's mascot.
- Golden Crackles
- Golden Oatmeal Crunch (later revised to Golden Crunch)
- Kenmei Rice Bran cereal
- Kream KrunchKream KrunchKream Krunch was a breakfast cereal from Kellogg's that was created in 1965 . The cereal consisted of freeze-dried strawberry, vanilla or orange ice cream pieces, as well as O-shaped oat pieces. The cereal’s spokesperson was a character that had a scoop of ice cream for a head...
- Krumbles cereal
- Manufactured approximately from the 1920s to the 1950s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time.
- Marshmallow Krispies (later revised to Fruity Marshmallow Krispies)
- Mr. T's Muscle Crunch (1983–1985)
- OKs cereal (early 1960s)
- Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured a Scottish bagpiper on the box; this was replaced by the more familiar Yogi Bear.
- PepPep CerealPep was a brand of whole-wheat breakfast cereal produced by the Kellogg Company, and introduced in 1923. Pep was a long-running rival to Wheaties, and also the sponsor of Mutual Radio's Superman radio series. One of Pep's advertising slogans was "the Sunshine cereal".Pep became one of the first...
- Pep
- Best remembered as the sponsor of the SupermanThe Adventures of Superman (radio)The Adventures of Superman was a long running radio serial that originally aired from 1940 to 1951, adapted from the DC Comics character. ....
radioRadioRadio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
serial.- PokémonPokémonis a media franchise published and owned by the video game company Nintendo and created by Satoshi Tajiri in 1996. Originally released as a pair of interlinkable Game Boy role-playing video games developed by Game Freak, Pokémon has since become the second most successful and lucrative video...
Cereal
- Pokémon
- A limited edition cereal that contained marshmallow shapes in the forms of Gen I Pokémon Pikachu, Oddish, Poliwhirl and Ditto.
- Powerpuff GirlsThe Powerpuff GirlsThe Powerpuff Girls is an American animated television series created by animator Craig McCracken and produced by Hanna-Barbera for Cartoon Network...
Cereal - Puffa Puffa RicePuffa Puffa RicePuffa Puffa Rice was a brand of breakfast cereal produced by the Kellogg Company. Somewhere between Puffed Wheat and Rice Krispies, the product was a form of puffed rice with a sweet, smooth yellow texture and flavoured with brown sugar. Puffa Puffa Rice was introduced in 1967 with the product...
(late 1960s–early 1970s) - Raisins Rice and Rye
- Razzle Dazzle Rice Krispies
- Stars/All-Stars cereal
- Powerpuff Girls
Kellogg's International
: PagewoodPagewood, New South Wales
Pagewood is a suburb in south-eastern Sydney, in the state of New South Wales, Australia. Pagewood is located 8 kilometres south-east of the Sydney central business district and is part of the City of Botany Bay....
: São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
: London, Ontario
London, Ontario
London is a city in Southwestern Ontario, Canada, situated along the Quebec City – Windsor Corridor. The city has a population of 352,395, and the metropolitan area has a population of 457,720, according to the 2006 Canadian census; the metro population in 2009 was estimated at 489,274. The city...
: Rosny-sous-Bois
Rosny-sous-Bois
Rosny-sous-Bois is a commune in the eastern suburbs of Paris, France. It is located from the center of Paris.It is the seat of the national centre of road information of the national gendarmerie.- Heraldry :-Transport:...
: Bremen
Bremen
The City Municipality of Bremen is a Hanseatic city in northwestern Germany. A commercial and industrial city with a major port on the river Weser, Bremen is part of the Bremen-Oldenburg metropolitan area . Bremen is the second most populous city in North Germany and tenth in Germany.Bremen is...
: Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
: Kellogg Europe Trading, Swords, Dublin
Swords, Dublin
Swords is the county town of Fingal in Ireland. It is about 13 km north of Dublin city centre and is part of its commuter belt.- History :...
: Shinjuku, Tokyo
Shinjuku, Tokyo
is one of the 23 special wards of Tokyo, Japan. It is a major commercial and administrative center, housing the busiest train station in the world and the Tokyo Metropolitan Government Building, the administration center for the government of Tokyo.As of 2008, the ward has an estimated population...
: Querétaro: Den Bosch: Alaska Milk Corporation: United Bakers: Springs
Springs, Gauteng
Springs is a city on the East Rand in the Gauteng province of South Africa.It lies 50 km east of Johannesburg. The name of the city derives from the large number of springs in the area; it has a population of more than 200,000, and is situated at 5,340 ft a.s.l...
: Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...
: Valls
Valls
Valls is the capital of the comarca of Alt Camp, in Catalonia, Spain. The typical food is calçots and also typical are the human towers called castells...
: Bangkok
Bangkok
Bangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...
-
-
Kingdom of England: ManchesterManchesterManchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater... - Kingdom of England: TraffordTraffordThe Metropolitan Borough of Trafford is a metropolitan borough of Greater Manchester, England. It has a population of 211,800, covers , and includes the towns of Altrincham, Partington, Sale, Stretford, and Urmston...
-
Kingdom of Scotland: Portable Foods Manufacturing LivingstonLivingston, ScotlandLivingston is a town in West Lothian, Scotland. It is the fourth post-WWII new town to be built in Scotland, designated in 1962. It is about 15 miles west of Edinburgh and 30 miles east of Glasgow, and is bordered by the towns of Broxburn to the northeast and Bathgate to the northwest.Livingston... -
Wales: Portable Foods Manufacturing WrexhamWrexhamWrexham is a town in Wales. It is the administrative centre of the wider Wrexham County Borough, and the largest town in North Wales, located in the east of the region. It is situated between the Welsh mountains and the lower Dee Valley close to the border with Cheshire, England...
: Battle Creek, MichiganBattle Creek, MichiganBattle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, at the confluence of the Kalamazoo and Battle Creek Rivers. It is the principal city of the Battle Creek, Michigan Metropolitan Statistical Area , which encompasses all of Calhoun county...
: MaracayMaracayMaracay is a city in north-central Venezuela, near the Caribbean coast, and is the capital and most important city of the state of Aragua. Most of it falls under the jurisdiction of the Girardot Municipality. The population as per the 2001 census was 750,000...
, AraguaAragua* Aragua State, Venezuela* Aragua de Maturín* Aragua River* Aragua Municipality, Anzoátegui State, Venezuela* Aragua de Barcelona, Anzoátegui State, Venezuela* Aragua Fútbol Club* Aragua Glass Frog...
-
Marketing
Various methods have been used in the company's history to promote the company and its brands.Some of Kellogg's marketing has been questioned in the press, prompted by an in increase in consumer awareness of the a miss-match between the marketing messages and the products themselves.
Food bloggers are also questioning the marketing methods used by cereal manufacturing companies such as Kelloggs due to their high sugar content and use of ingredients like High-fructose corn syrup
Premiums and Prizes
W.K. Kellogg was the first to introduce prizesPrize (marketing)
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales...
in boxes of cereal. The marketing strategy that he established has produced thousands of different cereal box prize
Cereal box prize
A cereal box prize is a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box...
s that have been distributed by the tens of billions.
Childrens premiums
Kellogg's Corn FlakesCorn flakes
Corn flakes are a popular breakfast cereal originally manufactured by Kellogg's through the treatment of maize. A patent for the product was filed on May 31, 1895, and issued on April 14, 1896.-History:...
had the first cereal premium
Premium (marketing)
Premiums are promotional items—toys, collectables, souvenirs and household products—that are linked to a product, and often require box tops, tokens or proofs of purchase to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium...
with The Funny Jungleland Moving Pictures Book. The book was originally available as a prize
Prize (marketing)
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales...
that was given to the customer in the store with the purchase two packages of the cereal. But in 1909, Kellogg's changed the book give-away to a premium mail-in offer for the cost of a dime
Dime (United States coin)
The dime is a coin 10 cents, one tenth of a United States dollar, labeled formally as "one dime". The denomination was first authorized by the Coinage Act of 1792. The dime is the smallest in diameter and is the thinnest of all U.S...
. Over 2.5 million copies of the book were distributed in different editions over a period of 23 years.
Cereal box prizes
In 1945, Kellogg inserted a prizeCereal box prize
A cereal box prize is a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box...
in the form of pin-back button
Pin-back button
A pin-back button or pinback button, pin button, button badge or simply pin-back, is a button or badge that can be temporarily fastened to the surface of a garment using a safety pin, or a pin formed from wire, a clutch or other mechanism...
s into each box of Pep cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics and were available through 1947. There were five series of comic characters and 18 different buttons in each set, with a total of 90 in the collection. Other manufacturers of major brands of cereal (including General Mills
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
, Malt-O-Meal, Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
, Post Foods, and Quaker Oats
Quaker Oats Company
The Quaker Oats Company is an American food conglomerate based in Chicago. It has been owned by Pepsico since 2001.-History:Quaker Oats was founded in 1901 by the merger of four oat mills:...
) followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty.
Mascots
Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-Man is the mascot for Spider-Man Spidey-Berry).- Cocoa KrispiesCocoa KrispiesCocoa Krispies is a breakfast cereal produced by Kellogg's, coming both as a packet cereal and as a snack bar with a dried milk covered bottom to make the cereal-with-milk tradition portable. It is a cocoa-flavored version of Rice Krispies...
cereal (Known as Choco Krispis in Latin America, Choco Krispies in Germany, Austria and Switzerland, Chocos in India; and Coco Pops in Australia, the UK and Europe): Jose (monkey), Coco (monkey), Melvin (elephant), Snagglepuss (Hanna-BarberaHanna-BarberaHanna-Barbera Productions, Inc. was an American animation studio that dominated North American television animation during the second half of the 20th century...
character), Ogg (caveman), Tusk (elephant) & Snap, Crackle and Pop. - Corn FlakesCorn flakesCorn flakes are a popular breakfast cereal originally manufactured by Kellogg's through the treatment of maize. A patent for the product was filed on May 31, 1895, and issued on April 14, 1896.-History:...
cereal: Cornelius (rooster) - Frosted FlakesFrosted FlakesKellogg's Frosted Flakes is a breakfast cereal first introduced by the Kellogg Company. It consists of corn flakes "frosted" or coated with sugar. The "Frosted Flakes" name is used by Kellogg's in United States and Canada. The cereal was first introduced in 1951 as Sugar Frosted Flakes...
(known as Frosties outside the US/Canada, Zucaritas in Latin America and Sucrilhos in BrazilBrazilBrazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
) cereal: Tony the TigerTony the TigerTony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes breakfast cereal, appearing on its packaging and advertising. More recently, Tony has also become the mascot for Tony's Cinnamon Krunchers and Tiger Power... - Froot LoopsFroot LoopsFroot Loops is a brand of breakfast cereal produced by Kellogg's and sold in Hungary, Mexico, Canada, New Zealand, Australia, the United States, South Korea, Philippines, Thailand, Germany, The Middle East, The Caribbean, South Africa, Latin America, Sweden and Finland...
cereal: Toucan SamToucan SamToucan Sam is the cartoon mascot for Froot Loops breakfast cereal. The character has been featured in advertising since the 1960s. He exhibits the ability to smell out Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow my nose! It always... - Honey SmacksHoney SmacksHoney Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's.-Naming:Introduced in 1953, the cereal has undergone several name changes. It started out as Sugar Smacks. In the 1980s, it was renamed Honey Smacks...
(US)/Smacks (other markets) cereal: Dig 'Em Frog - Raisin BranRaisin BranRaisin bran is a breakfast cereal manufactured by several companies under a variety of brand names, including Kellogg's Raisin Bran; General Mills' Total Raisin Bran, a variant by General Mills called Raisin Nut Bran; and Ralcorp's Post Raisin Bran.-History:Skinner's Raisin Bran was the first...
cereal: Sunny the Sun - Rice KrispiesRice KrispiesRice Krispies is a breakfast cereal that was created by Clayton Rindlisbacher for the Kellogg company, and later marketed by Kellogg's in 1927 and released to the public in 1928...
(known as Rice Bubbles in AustraliaAustraliaAustralia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
) cereal: Snap, Crackle and PopSnap, Crackle and PopSnap, Crackle, and Pop! are the cartoon mascots of Kellogg's breakfast cereal Rice Krispies -History:The elf characters were originally designed by illustrator Vernon Grant in the early 1930s... - RiciclesRiciclesRicicles is a breakfast cereal sold by Kellogg's in the United Kingdom. It is essentially the same as Kellogg's Rice Krispies , but with the addition of a frosted sugar coating. On the cereal box the text appears as 'RiCiCLES'...
(UK Only) cereal: Captain Rik - Apple JacksApple JacksApple Jacks is a brand of cereal produced by Kellogg's and targeted mainly at children. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by William Thilly, now a professor at MIT. In 1971 the name "Apple Jacks" was put into action by advertisers...
cereal: CinnaMon and Bad Apple - Honey LoopsHoney LoopsHoney Loops is a breakfast cereal made by Kellogg's and sold in Sweden, Belgium, The Netherlands, Germany, Ireland, the UK, India, Spain, Brazil, Argentina and Chile. The mascot of Honey Loops is a honeybee called Loopy, in which now in the continent of Europe has became female, whilst the UK and...
cereal: Loopy (bumblebee) - Keebler Cookies and Crackers : Ernie & the Elves
Motorsports
Kellogg's made its first foray into auto racing in 1991–92, when the company sponsored the #41 Chevrolets fielded by Larry Hedrick MotorsportsLarry Hedrick Motorsports
Larry Hedrick Motorsports is a former NASCAR team. It was owned by businessman Larry Hedrick and always fielded the #41 Chevrolet in both the Winston Cup and the Busch Series. The team ran from 1990 until its closure in 2001.- Beginnings :...
in the NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
Winston Cup Series and driven by Phil Parsons
Phil Parsons
Phil Parsons , is a former NASCAR driver and owner of MSRP Motorsports . He is also the younger brother of the late 1973 Winston Cup champion and former NBC/TNT commentator Benny Parsons. Years later, he returned to the Busch Series, where he enjoyed modest success...
, Dave Marcis
Dave Marcis
Dave Marcis is a retired driver on the NASCAR Winston Cup circuit whose career spanned five decades. Marcis won five times over this tenure, twice at Richmond, including his final win in 1982...
, Greg Sacks
Greg Sacks
Greg Sacks is a NASCAR driver. He is married to his wife Vicky and lives in Ormond Beach, Florida. Together they had three children: Paul, Brian, and Rachel. He and his sons are partners in Grand Touring Vodka.Sacks has spent most of his career as a Research & Development driver for many NASCAR...
Hut Stricklin
Hut Stricklin
Waymond Lane "Hut" Stricklin is a former NASCAR race car driver. He was born on June 24, 1961, in Calera, Alabama. He married Pam Allison, the daughter of NASCAR legend Donnie Allison after they were introduced by her cousin Davey. Hut was the last member of the Alabama Gang.In 1986, Stricklin won...
and Richard Petty
Richard Petty
Richard Lee Petty is a former NASCAR driver who raced in the Strictly Stock/Grand National Era and the NASCAR Winston Cup Series...
. But they gained greater prominence for their sponsorship of two time NASCAR Winston Cup Champion Terry Labonte
Terry Labonte
Terrance Lee Labonte is a semi-retired NASCAR driver who occasionally drives in the Sprint Cup Series when called upon and is a two-time Winston Cup and IROC champion. He currently drives the #32 U.S. Chrome Ford for FAS Lane Racing. Labonte was introduced to the sport through his father, who had...
from 1993 (at Billy Hagan Racing) until his retirement in 2006, and Hendrick Motorsports
Hendrick Motorsports
Hendrick Motorsports , originally named All Star Racing, is a current American auto racing team created in 1984 by Rick Hendrick. The team currently competes in the NASCAR Sprint Cup Series with Chevrolet Impalas...
from 1994 until the end of 2006, initially with Labonte with both their Corn Flakes and Frosted Flakes brands, including Labonte's second NASCAR Championship (1996), and his second win in a major (the 2003 Southern 500). After Labonte's retirement, the sponsor stayed when Hendrick with new driver Kyle Busch
Kyle Busch
Kyle Thomas Busch, is an American NASCAR driver and team owner. He currently drives the No. 18 Mars/Interstate Batteries Toyota Camry for Joe Gibbs Racing in the Sprint Cup Series, the No. 18 Z-Line Designs/NOS Energy Drink Toyota Camry for Joe Gibbs in the Nationwide Series, and the No...
. Kellogg's placed Dale Earnhardt
Dale Earnhardt
Ralph Dale Earnhardt, Sr. was an American race car driver, best known for his involvement in stock car racing for NASCAR...
on Kellogg's Corn Flakes boxes for 1993 six-time Winston Cup champ and 1994 seven-time Winston Cup champ as well as Jeff Gordon
Jeff Gordon
Jeffery Michael "Jeff" Gordon is a professional NASCAR driver. He is the driver of the #24 Drive to End Hunger/DuPont/Pepsi Chevrolet Impala. He is a four-time Sprint Cup Series champion and a three-time Daytona 500 winner. He is third on the all-time wins list, with 85 career wins, and has the...
on the Mini Wheats box for the 1993 rookie of the year, 1995 Brickyard 400 inaugural race, 1997 Champion and 1998 three-time Champ, and a special three-pack racing box set with Dale Earnhardt
Dale Earnhardt
Ralph Dale Earnhardt, Sr. was an American race car driver, best known for his involvement in stock car racing for NASCAR...
, Jeff Gordon
Jeff Gordon
Jeffery Michael "Jeff" Gordon is a professional NASCAR driver. He is the driver of the #24 Drive to End Hunger/DuPont/Pepsi Chevrolet Impala. He is a four-time Sprint Cup Series champion and a three-time Daytona 500 winner. He is third on the all-time wins list, with 85 career wins, and has the...
, Terry Labonte
Terry Labonte
Terrance Lee Labonte is a semi-retired NASCAR driver who occasionally drives in the Sprint Cup Series when called upon and is a two-time Winston Cup and IROC champion. He currently drives the #32 U.S. Chrome Ford for FAS Lane Racing. Labonte was introduced to the sport through his father, who had...
, and Dale Jarrett
Dale Jarrett
Dale Arnold Jarrett is a former American race car driver and current sports commentator known for winning the 1999 NASCAR Winston Cup Series championship...
in 1996. The company has consistently reduced its sponsorship, where since 2007 it shares only the hood or the sides of the cars with co-primary sponsor Carquest
Carquest
Carquest Auto Parts is a chain of auto-supply stores. There are over 3,400 Carquest Auto Parts locations in North America. The company is a supplier to National Account customers like Goodyear, Firestone, CarMax, Meineke, Midas, American Tire Dealers. General Parts International Inc. is the largest...
Auto Parts, now driven by Mark Martin. Kellogg's will move to Roush Fenway Racing with driver Carl Edwards
Carl Edwards
Carl Michael Edwards, II is a NASCAR driver. He currently drives the #99 Fastenal/Aflac Ford Fusion in the Sprint Cup Series and the #60 Ford in the Nationwide Series for Roush Fenway Racing...
in 2010
2010 NASCAR Sprint Cup Series
The 2010 NASCAR Sprint Cup Series season was the 62nd season of professional stock car racing in the United States. Beginning at Daytona International Speedway, the season included 36 races and two exhibition races. The season concluded with the 2010 Ford 400 at Homestead Miami Speedway...
.
Merchandising
Kellogg's has used some merchandising for their products. Kellogg's once released Mission Nutrition, a PC game that came free with special packs of cereal. It played in a similar fashion as Donkey Kong CountryDonkey Kong Country
Donkey Kong Country is a side-scrolling platformer video game developed by Rare, featuring the character Donkey Kong. It was released for the Super Nintendo Entertainment System in 1994. Following an intense marketing campaign, the original SNES version sold over 8 million copies worldwide, making...
; users could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogg's has also released "Talking" games. The two current versions are Talking Tony and Talking Sam. In these games, a user uses a microphone to play games and create voice commands for their computer. In Talking Tony, Tony the Tiger, one of Kellogg's most famous mascots, would be the main and only character in the game. In Talking Sam, Toucan Sam, another famous mascot, would be in the game instead. Some toy cars have the Kellogg's logo on them, and occasionally their mascots.
Advertising claims
On June 3, 2010, Kellogg's was found to be making unsubstantiated and misleading claimsFalse advertising
False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or...
in advertising their cereal products by the Federal Trade Commission
Federal Trade Commission
The Federal Trade Commission is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act...
(FTC).
Kellogg's responded by stating "We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns."
The FTC had previously found fault with Kellogg's claims that Frosted Mini-Wheats
Frosted Mini-Wheats
Frosted Mini-Wheats is a breakfast cereal manufactured by Kellogg's consisting of shredded wheat cereal pieces and frosting.-History:Kelloggs introduced Frosted Mini-Wheats in the United States...
cereal improved kids' attentiveness by nearly 20%.
The Children's Advertising Review Unit
Children's Advertising Review Unit
The Children’s Advertising Review Unit of the Council of Better Business Bureaus is a U.S. self-regulatory organization that was established in 1974 by the National Advertising Review Council . It is an independent self-regulatory agency for the promotion of responsible advertising to children...
of the Council of Better Business Bureau
Better Business Bureau
The Better Business Bureau , founded in 1912, is a corporation consisting of several private business franchises of local BBB organizations based in the United States and Canada, which work through their parent corporation, the Council of Better Business Bureaus .The Better Business Bureau, through...
s has also suggested that the language on Kellogg Pop-Tarts
Pop-Tarts
Pop-Tarts is a brand of rectangular, pre-baked toaster pastries made by the Kellogg Company. Pop-Tarts have a sugary filling sealed inside two layers of rectangular, thin pastry crust. Some varieties are frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or...
packages saying the pastries are "Made with Real Fruit" should be taken off the products.
See also
- Will Keith KelloggWill Keith KelloggWill Keith Kellogg, generally referred to as W.K. Kellogg was an American industrialist in food manufacturing, best known as the founder of the Kellogg Company, which to this day produces a wide variety of popular breakfast cereals...
—the company's founder - W. K. Kellogg FoundationW. K. Kellogg FoundationThe W.K. Kellogg Foundation was founded in June 1930 as the W.K. Kellogg Child Welfare Foundation by breakfast cereal pioneer Will Keith Kellogg. In 1934, Kellogg donated more than $66 million in Kellogg Company stock and other investments to the W.K. Kellogg Trust...
- Toucan Sam#Maya Archaeology Initiative for a tradename dispute in year 2011 about the Toucan Sam trademark
External links
- Corporate website
- Corporate Responsibility report
- Nutrition site
- Kellogg's Cereal City USA closes in Battle Creek
- Directory of consumer sites
- Old Kellogg's adverts (UK only)
- Merchandise website
- http://www.allvoices.com/contributed-news/6169998-kelloggs-recalls-28-million-boxes-of-cereal