Mueslix
Encyclopedia
Müeslix is a Kellogg's
brand pre-packaged dry muesli
mixture. When it was first marketed in Canada in the late-1980s, Kellogg's named it "Müsli" and attempted to trademark
the name, but the trademark was successfully challenged as the term had pre-existed in German for over eighty years. "Müeslix" is the compromise name. The television commercials for Müeslix consisted of deep horn music, with people pointing to the fields, attempting to link the Müeslix product with a "right from the grains in the fields" image. These ads also featured voiceover work done by Max von Sydow
to add a European
veneer to the product.
In Chile and other countries of Latin America, Müeslix is marketed as Kellness Müslix.
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...
brand pre-packaged dry muesli
Muesli
Muesli is a popular breakfast cereal based on uncooked rolled oats, fruit and nuts. It was developed around 1900 by Swiss physician Maximilian Bircher-Benner for patients in his hospital...
mixture. When it was first marketed in Canada in the late-1980s, Kellogg's named it "Müsli" and attempted to trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
the name, but the trademark was successfully challenged as the term had pre-existed in German for over eighty years. "Müeslix" is the compromise name. The television commercials for Müeslix consisted of deep horn music, with people pointing to the fields, attempting to link the Müeslix product with a "right from the grains in the fields" image. These ads also featured voiceover work done by Max von Sydow
Max von Sydow
Max von Sydow is a Swedish actor. He has also held French citizenship since 2002. He has starred in many films and had supporting roles in dozens more...
to add a European
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
veneer to the product.
In Chile and other countries of Latin America, Müeslix is marketed as Kellness Müslix.