Eggo
Encyclopedia
Eggo is a brand of frozen waffles in the United States
, Canada
and Mexico
, which is owned by the Kellogg Company
. Several varieties are available, including Homestyle, blueberry
, and chocolate chip
.
By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.
, by three brothers, Tony, Sam, and Frank Dorsa. In 1953, the Dorsa brothers introduced Eggo frozen waffles to supermarkets throughout the United States. Frozen waffles do not require a waffle iron
to prepare.
Eggo waffles get their name from their unique eggy batter. When the Dorsas first introduced the product it was called "Froffles," a portmanteau of frozen waffles. However people started referring to them as eggos due to their eggy taste. The name caught on and the brothers began using the moniker in marketing. Eventually the name became synonymous with the product and in 1955 the Dorsa brothers officially changed the name to the now famous Eggo.
In the 1970s, as a means of diversification, the Kellogg Company
purchased Eggo and Mrs. Smith's Pies
. Their advertising slogan
—"L'eggo my Eggo"—is well known through their television commercials.
and equipment repairs at the Kellogg plant in Rossville, Tennessee
.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, which is owned by the Kellogg Company
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...
. Several varieties are available, including Homestyle, blueberry
Blueberry
Blueberries are flowering plants of the genus Vaccinium with dark-blue berries and are perennial...
, and chocolate chip
Chocolate chip
Chocolate chips are small chunks of chocolate. They are often sold in a round, flat-bottomed teardrop shape. They are available in numerous sizes, from large to miniature, but are usually around 1 cm in diameter.-Origin:...
.
By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.
History
Eggo waffles were invented in the 1930s in San Jose, CaliforniaSan Jose, California
San Jose is the third-largest city in California, the tenth-largest in the U.S., and the county seat of Santa Clara County which is located at the southern end of San Francisco Bay...
, by three brothers, Tony, Sam, and Frank Dorsa. In 1953, the Dorsa brothers introduced Eggo frozen waffles to supermarkets throughout the United States. Frozen waffles do not require a waffle iron
Waffle iron
A waffle iron is a cooking appliance used to make waffles.It usually consists of two hinged metal plates, molded to create the honeycomb pattern found on waffles...
to prepare.
Eggo waffles get their name from their unique eggy batter. When the Dorsas first introduced the product it was called "Froffles," a portmanteau of frozen waffles. However people started referring to them as eggos due to their eggy taste. The name caught on and the brothers began using the moniker in marketing. Eventually the name became synonymous with the product and in 1955 the Dorsa brothers officially changed the name to the now famous Eggo.
In the 1970s, as a means of diversification, the Kellogg Company
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...
purchased Eggo and Mrs. Smith's Pies
Mrs. Smith's Pies
Mrs. Smith’s Pies is one of the largest frozen pie brands in the United States. The company was founded by Amanda Smith, a homemaker from Pottstown, PA, and her son Robert. Robert started selling slices of Amanda’s own deep-dish, fruit-filled pies at the local YMCA lunch counter. The demand for...
. Their advertising slogan
Advertising slogan
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name...
—"L'eggo my Eggo"—is well known through their television commercials.
2009 shortage
In Fall of 2009, there was a shortage of some Eggo products due to several problems. Among these were a Listeria contamination which caused the Atlanta plant to be shut down for cleaning, severe flooding in the Atlanta area2009 Georgia (U.S. state) floods
The 2009 Southeastern United States floods were a group of floods that affected several counties throughout northern Georgia, Tennessee, Alabama, Mississippi and Arkansas. Some of the worst flooding took place most around the Atlanta metropolitan area...
and equipment repairs at the Kellogg plant in Rossville, Tennessee
Rossville, Tennessee
Rossville is a town in Fayette County, Tennessee, United States. The population was 664 at the 2010 census.-Geography:Rossville is located at ....
.