Kashi Company
Encyclopedia
Kashi is an American food company. Founded in October 1984 by Philip and Gayle Tauber, the La Jolla
-based company sought a nutrition
ally balanced breakfast and began experimenting with different whole grain
s and seed
s. Kashi was purchased by Kellogg Company
in 2000 and is independently operated in La Jolla, California.
After considering names such as "Gold'n Grains" and "Graino", the company decided on Kashi, a synthesis of "kashruth
" (kosher) and "Kushi
", the last name of the Japanese couple who introduced the macrobiotic dietary regimen
to America.
Kashi specializes in breakfast cereals; energy bar
s; crackers
; frozen entrée
s including pizza
and breakfast foods; as well as snack foods. The company advertises their products as containing a blend of seven whole grains and sesame and emphasizes high protein and fiber content.
La Jolla, San Diego, California
La Jolla is an affluent, hilly seaside resort community, occupying of curving coastline along the Pacific Ocean in Southern California within the northern city limits of San Diego. La Jolla had the highest home prices in the nation in 2008 and 2009; the average price of a standardized...
-based company sought a nutrition
Nutrition
Nutrition is the provision, to cells and organisms, of the materials necessary to support life. Many common health problems can be prevented or alleviated with a healthy diet....
ally balanced breakfast and began experimenting with different whole grain
Whole grain
Whole grains are cereal grains that contain cereal germ, endosperm, and bran, in contrast to refined grains, which retain only the endosperm. Whole grains can generally be sprouted while refined grains generally will not sprout. Whole-meal products are made by grinding whole grains in order to make...
s and seed
Seed
A seed is a small embryonic plant enclosed in a covering called the seed coat, usually with some stored food. It is the product of the ripened ovule of gymnosperm and angiosperm plants which occurs after fertilization and some growth within the mother plant...
s. Kashi was purchased by Kellogg Company
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...
in 2000 and is independently operated in La Jolla, California.
After considering names such as "Gold'n Grains" and "Graino", the company decided on Kashi, a synthesis of "kashruth
Kashrut
Kashrut is the set of Jewish dietary laws. Food in accord with halakha is termed kosher in English, from the Ashkenazi pronunciation of the Hebrew term kashér , meaning "fit" Kashrut (also kashruth or kashrus) is the set of Jewish dietary laws. Food in accord with halakha (Jewish law) is termed...
" (kosher) and "Kushi
Michio Kushi
Michio Kushi born 1926 in Japan, helped to introduce modern macrobiotics to the United States in the early 1950s. He has lectured about philosophy, spiritual development, health, food and diseases at conferences and seminars all over the world.-Background:After World War II, Kushi studied with...
", the last name of the Japanese couple who introduced the macrobiotic dietary regimen
Macrobiotic diet
A macrobiotic diet , from "macro" and "bios" , a dietary regimen which involves eating grains as a staple food supplemented with other foodstuffs such as local vegetables avoiding the use of highly processed or refined foods and most animal products...
to America.
Kashi specializes in breakfast cereals; energy bar
Energy bar
Energy bars are supplemental bars containing cereals and other high energy foods targeted at people that require quick energy but do not have time for a meal...
s; crackers
Cracker (food)
A cracker is a baked good commonly made from grain flour dough and typically made in quantity in various hand-sized or smaller shapes. Flavorings or seasonings, such as salt, herbs, seeds, and/or cheese, may be added to the dough or sprinkled on top before baking...
; frozen entrée
Entrée
An entrée is a dish served before the main course, or between two principal courses of a meal.The disappearance in the early 20th century of a large communal main course such as a roast as a standard part of the meal in the English-speaking world has led to the term being used to describe the main...
s including pizza
Pizza
Pizza is an oven-baked, flat, disc-shaped bread typically topped with a tomato sauce, cheese and various toppings.Originating in Italy, from the Neapolitan cuisine, the dish has become popular in many parts of the world. An establishment that makes and sells pizzas is called a "pizzeria"...
and breakfast foods; as well as snack foods. The company advertises their products as containing a blend of seven whole grains and sesame and emphasizes high protein and fiber content.