Froot Loops is a brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of breakfast cereal

Breakfast cereal

A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...

 produced by Kellogg's and sold in Hungary

Hungary

Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...

, Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

, Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, South Korea

South Korea

The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

, Philippines

Philippines

The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

, Thailand

Thailand

Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...

, Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, The Middle East, The Caribbean, South Africa

South Africa

The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

, Latin America

Latin America

Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

, Sweden

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 and Finland

Finland

Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

. The cereal

Cereal

Cereals are grasses cultivated for the edible components of their grain , composed of the endosperm, germ, and bran...

 pieces are ring-shaped (hence "loops") and come in a variety of bright colors and a blend of natural fruit flavors. Kellogg's introduced Froot Loops in 1966. Originally, there were red

Red

Red is any of a number of similar colors evoked by light consisting predominantly of the longest wavelengths of light discernible by the human eye, in the wavelength range of roughly 630–740 nm. Longer wavelengths than this are called infrared , and cannot be seen by the naked eye...

, orange

Orange (colour)

The colour orange occurs between red and yellow in the visible spectrum at a wavelength of about 585–620 nm, and has a hue of 30° in HSV colour space. It is numerically halfway between red and yellow in a gamma-compressed RGB colour space, the expression of which is the RGB colour wheel. The...

, and yellow

Yellow

Yellow is the color evoked by light that stimulates both the L and M cone cells of the retina about equally, with no significant stimulation of the S cone cells. Light with a wavelength of 570–590 nm is yellow, as is light with a suitable mixture of red and green...

 loops, but green

Green

Green is a color, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 520–570 nanometres. In the subtractive color system, it is not a primary color, but is created out of a mixture of yellow and blue, or yellow and cyan; it is considered...

, purple

Purple

Purple is a range of hues of color occurring between red and blue, and is classified as a secondary color as the colors are required to create the shade....

, and blue

Blue

Blue is a colour, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 440–490 nm. It is considered one of the additive primary colours. On the HSV Colour Wheel, the complement of blue is yellow; that is, a colour corresponding to an equal...

 were added during the 1990s.

Toucan Sam

Toucan Sam

Toucan Sam is the cartoon mascot for Froot Loops breakfast cereal. The character has been featured in advertising since the 1960s. He exhibits the ability to smell out Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow my nose! It always...

 is the mascot of Froot Loops. Toucan Sam is a fictional cartoon character and should not be confused with the Guatemalan and Mexican toucan variety used by the Maya Archeology Initiative in their logo.

Kellogg's has made several varieties of Froot Loops, including snack bags called Snack Ums. Snack Ums were just like the cereal, only bigger. Their slogan was "Super sized bites with deliciously intense natural fruit flavors"..."Flavor Bursting!"

Froot Loops branding by Kellogg's was also used with the Froot Loops cereal bar.

Varieties

• Fruity Confetti
• Tropical Forest
• Froot Loops Marshmallow (formerly Marshmallow Blasted Froot Loops)
• Jungleberry Swirls
• Cherryberry Swirls
• Melonberry Pink
• Rainbow Froot Loops
• Alien Berry Froot Loops
• Cherry Cherry Froot Loops
• Golden Berry
• Colossal Froot Loops
• Darkberries
• Froot Loops Smoothie
• Starberries
• Froot Loops with Sprinkles
• Froot Loops Doubles
• Fruit Loops with Emerald Star
• Fruit Loops with soccer balls

In popular culture

Froot Loops was often featured on the television show All in the Family

All in the Family

All in the Family is an American sitcom that was originally broadcast on the CBS television network from January 12, 1971, to April 8, 1979. In September 1979, a new show, Archie Bunker's Place, picked up where All in the Family had ended...

as a favorite cereal of Archie Bunker

Archie Bunker

Archibald "Archie" Bunker is a fictional New Yorker in the 1970s top-rated American television sitcom All in the Family and its spin-off Archie Bunker's Place, played to acclaim by Carroll O'Connor. Bunker is a veteran of World War II, reactionary, bigoted, conservative, blue-collar worker, and...

.

Froot Loops is also often mentioned on the television sitcom Two and a Half Men

Two and a Half Men

Two and a Half Men is an American television sitcom that premiered on CBS on September 22, 2003. Starring Charlie Sheen, Jon Cryer, and Angus T. Jones, the show was originally about a hedonistic jingle writer, Charlie Harper; his uptight brother, Alan; and Alan's growing son, Jake...

as Jake's favorite cereal, after Frankenberry.

British celebrity chef Jamie Oliver called Sarah Palin a "Froot Loop" for criticizing the Obama administration's healthy eating initiatives.

In The Simpsons

The Simpsons

The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

episode "Bart's Girlfriend", Bart says that Jessica Lovejoy's hair smells like Froot Loops, to which Lisa replies "Oh yeah? Well I eat Froot Loops for breakfast!"

External links

• Official website
• Kellogg's corporate Froot Loops site: includes package information and Nutrition Facts.